Media Intelligence Partners

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Media Intelligence Partners (MIPPR) is a London-based PR and lobbying firm.[1]

It provides services to a number of Brexit lobby groups.

Brexit role

MIPPR claims it was 'at the heart of a Leave campaign' in the run-up to the referendum on the UK's membership of the EU.

It says it 'worked with politicians from across the political spectrum, as well as senior business people and campaigning organisations, to bring about the referendum over a number of years.' It then 'worked intensively for four months of the campaign itself to win a historic victory'.[2]

Conservatives for Britain

MIPPR says it 'launched' Conservatives for Britain, the organisation that would go on to lead the Conservative campaign to leave the European Union. The launch appeared in the Sunday Telegraph on 7 June 2015. Conservatives for Britain was founded by MP Steve Baker and MEP David Campbell Bannerman and went on to attract the support of over 100 Conservative Party MPs.

Grassroots Out

MIPPR says it 'ran communications and strategy' for Grassroots Out in the four months to the June 2016 referendum. Four senior MIPPR employees were seconded to the campaign, directing the press office and providing 'high-level strategic advice' to the campaign’s key spokespeople. MIPPR also managed a nationwide Grassroots Out tour, featuring speeches from Chris Grayling, Owen Paterson and Liam Fox. Founded by Conservative MPs Peter Bone, Tom Pursglove and the Labour MP Kate Hoey, Grassroots Out claimed cross-party support, including from MIPPR the now Brexit Secretary David Davis and Nigel Farage, the ex-leader of UKIP.

Leave Means Leave

Since the EU referendum, MIPPR has been working with Leave Means Leave 'to make sure the instructions of the British people are acted upon'. This has involved MIP communicating with ministers on Leave Means Leave's behalf (see 'lobbying clients' below).

Other Brexit-related work

Brexit consultancy services

As well as being heavily involved in the campaign leading up to the referendum, and Brexit campaigns since, MIP also sells consultancy services to clients. It says of its 'Brexit Consultancy' offering:

'MIP is ideally placed to help business leaders navigate this challenging period of change. We help our clients reduce risk and grasp the opportunities of the UK’s exit from the EU. Our insight and expertise on the negotiations and the likely outcomes are invaluable to business leaders in all sectors.'

It says that during the EU referendum campaign, it 'worked closely with current and former cabinet ministers', including the Secretary of State for Exiting the EU, David Davis, and International Trade Secretary, Liam Fox. It says it 'remains at the forefront of the campaign to secure the best possible deal for Britain.'[4]


The Telegraph reported in 2009 that four Conservative MPs had claimed more than £66,000 in expenses for services provided by the firm.[5]


As of Nov 2017


Previous Directors

Arpana Gandhi | William Walter | Mark Florman | Michael Anthony Magan | Nicholas Roger Simon Longworth | Penny Mordaunt (the filing has 'Penny Mourdant' - a mis-spelling).[7]


MIP is secretive about who it works for. Unlike 80 per cent of the UK's lobbying industry, it is not a member of either industry body that runs a voluntary register that requires member firms list their clients.

However, it does list some clients 'past and present' on its website. These include: Leave Means Leave | Grassroots Out | Legatum Institute | Centre for Social Justice (MIP has worked with the think tanks since its launch) | Civitas | ResPublica | No2AV | Countryside Alliance | National Grammar School Association | Mothers at Home Matter | Conservative Woman | The Marriage Foundation | No Crossrail in Chelsea | Heritage Foundation | Ronald Reagan Presidential Foundation | Actual Experience (analytics firm) | BT | Plusnet | Sovereign Capital | Housing & Finance Institute | Columbia Threadneedle Investments | Xantura (analytics firm)

Lobbying clients

The government's statutory register documents only those clients for whom MIP has directly contacted and lobbied a minister, or permanent secretary. Its listings are as follows:

April - June 2017

Addaction | Defend Free Speech | Leave Means Leave

Jan - March 2017

Team Britannia | Leave Means Leave

Oct - Dec 2016

Leave Means Leave

July - Sept 2016

Leave Means Leave

April - June 2016

None listed

January - March 2016

Actual Experience | Clean Fuel Ltd | Team Britannia [8]

October - December 2015

Actual Experience | Campaign Against Living Miserably (CALM) [9]

Talent Management Clients

circa 2014-2016

Circa December 2013

Annesley Abercor | Simon Antrobus | Ryan Bourne | Harry Cole | Olivia Cole | Alex Deane | Lottie Dexter | Richard Ferrer | Carly Florentine | Christian Guy | Daniel Hamilton | Allister Heath | John Higginson | Raheem Kassam | Karis McLarty | Alan Mendoza | Emma Nash | Keith Newman | Laura Perrins | Sonia Purnell | Jake Wallis Simons | Jag Singh | Peter Smith | Alexandra Swann | Dr Timothy Stanley | John Walsh[10]

Circa 2012

Helen Boyle | Dr James D Boys | Harry Cole | Olivia Cole | Alex Deane | Jane Dutton | Amisha Ghadiali | Selena Gray | Daniel Hamilton | Allister Heath | John Higginson | Raheem Kassam | Karen Mann | Julia Manning | Willem Marx | Karis McLarty | Sonia Purnell | Jag Singh | Dr Timothy Stanley | Zoe Strimpel | John Walsh | Robert Welsh[11]


Address: 83 Victoria Street London SW1H 0HW


  1. Home Media Intelligence Partners, archived at the Internet Archive, 26 May 2012, accessed 4 September 2013.
  2. Case Study: EU Referendum Campaign, MIPPR website, accessed Nov 2017
  3. 'Tough on Brexit, Tough On the Causes of Brexit’, Urge Leading Think Tanks Legantum Institute press release, sept 2016
  4. Brexit Consultancy, MIP website, accessed Nov 2017
  5. Christopher Hope, Holly Watt and Jon Swaine, MPs' expenses: Tories paid Nick Wood, party’s former spin doctor, £66,000 for advice, The Telegraph, 26 May 2009.
  6. Mike Magan, MIP website, accessed Nov 2017
  7. 7.0 7.1 Directors and Secretaries - Media Intelligence Partners,, accessed 4 September 2013.
  8. Media Intelligence Partners profile 2016, Registrar of consultant lobbyists, accessed 3 May 2016
  9. Media Intelligence Partners profile 2015, Registrar of consultant lobbyists, accessed 8 February 2016
  10. Media Intelligence Partners MIPeople, accessed 3 December 2013.
  11. Talent Management, Media Intelligence Partners, archived by the Internet Archive, 18 April 2012, accessed 4 September 2013.