Charlotte Street Partners

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Charlotte Street Partners is a strategy and communications consultancy based in London and Edinburgh. It was launched in January 2014.

Work

According to their website, Charlotte Street offer five services:

  • Financial communications,
  • Political and regulatory affairs,
  • Crisis communications,
  • Governance,
  • Integrated corporate communications strategies.[1]

People

Board

Staff

Clients

Charlotte Street do not currently (as of July 2015) declare their clients or staff on the registers of the Association of Professional Political Consultants, Public Relations Consultants Association, UK Public Affairs Council or the Government's new Register of Consultant Lobbyists.

  • FirstGroup plc - in July 2014 Charlotte Street issued a press release of a study on the tourism industry in Scotland on behalf of First Group.[10]

Scottish referendum

  • Scottish referendum - it was thought that Charlotte Street, Weber Shandwick and Grayling were among the front runners to handle the 2014 Scottish independence referendum. The six-month contract was expected to be worth up to £10,000 a month.[11] In March 2014 it was announced Golley Slater had won the contract, worth between £25,000 and £50,000 over six months.[12]

Events

In April 2015, Charlotte Street organised an event in Edinburgh with Lord Ashcroft as the guest speaker. Ashcroft criticised the repeated attacks on Ed Miliband and the reputation they had given David Cameron and he rejected Labour and Liberal Democrat criticism of his constituency polling. Ashcroft said that despite public opinion viewing Cameron as the better Prime Minister and the Conservative's as the better party for the economy, the party are also seen as nasty and the personal attacks at Miliband have not helped this opinion.

At the event Ashcroft, through information obtained by his polling company, predicted defeats for big names including Lib Dem Treasury secretary Danny Alexander, former Lib Dem leader Charles Kennedy, Scottish Labour leader Jim Murphy and shadow foreign secretary Douglas Alexander - all of which came true.[13]

Affiliations

Frame Creative

In October 2014, Charlotte Street joined forces with Glasgow-based Frame and experienced PR man Stephen McCranor to form Frame Creative, a consumer PR firm. The firm will be run by McCranor and came about from discussions after Frame were employed to create and run the Charlotte Street website. McCranor, who worked alongside Charlotte Street co-founder Malcolm Robertson at Beattie Media in the 1990s, was invited to join the discussions and said 'it was a no-brainer for me - when people like this ask you to a party, believe me, you party with them'.

At the launch, the agency announced two major clients, Greaves Sports and Finsbury Foods. They began working on Greaves' Christmas campaign and work with Finsbury started early in 2015.[14]

Contact

Email: info@charlottestpartners.co.uk
Website: http://www.charlottestpartners.co.uk/index.html
Twitter: @cstreetpartners

Edinburgh

Address: 16 Alva Street
Edinburgh
EH2 4QG
Telephone: 0131 516 5310

London

Address: 15 Rathbone Street
London
W1T 1NB
Telephone: 0207 079 3921

Notes

  1. Charlotte Street Partners Services, accessed 13 July 2015.
  2. 2.0 2.1 2.2 2.3 2.4 2.5 Charlotte Street Partners People, accessed 13 July 2015.
  3. 3.0 3.1 3.2 3.3 Terry Murden PR heavyweights unite to launch media consultancy Scotsman, 1 December 2013, accessed 13 July 2015.
  4. Linkedin Malcolm Robertson, accessed 13 July 2015.
  5. Finsbury James Murhatroyd, accessed 13 July 2015.
  6. Linkedin Johnny Hornby, accessed 13 July 2015.
  7. Scott McCulloch SNP communications director to join PR firm Charlotte Street Partners Daily Record, 22 June 2015, accessed 13 July 2015.
  8. Linkedin Chris Deerin, accessed 13 July 2015.
  9. Linkedin Sharon Ward, accessed 13 July 2015.
  10. First Group plc New study reveals impact of ScotRail on the tourist industry, 2 July 2014, accessed 13 July 2015.
  11. Terry Murden PR firms to pitch for referendum contract Scotsman, 10 February 2014, accessed 21 July 2015.
  12. Terry Murden Golley Slater wins battle to handle referendum PR Scotsman, 25 March 2014, accessed 21 July 2015.
  13. Magnus Gardham Lord Ashcroft: Tories are still the 'nasty party' Herald Scotland, 30 April 2015, accessed 21 July 2015.
  14. Scott Wright Consumer services in the Frame for new PR venture Herald Scotland, 27 October 2014, accessed 21 July 2015.

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