Finsbury

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Finsbury is a leading, London-based financial PR and lobbying company.

It describes itself as providing "an integrated service advising on all areas of communication with the global financial community, including financial media, political & regulatory affairs and investor relations." [1]

Company structure and history

Finsbury was founded in London in October 1994 and in 2001 was taken over to become part of the WPP group. Finsbury was 75 percent owned by Roland Rudd, who made £41 million by selling the company. Another two Directors, Rupert Younger and James Murgatroyd shared another £14 million between them from the sale.[2] Finsbury's work on EU political & regulatory issues is done via Finsbury International Policy & Regulatory Advisors.

People

  • Roland Rudd, Finsbury founder. Along with Alan Parker of Brunswick, Rudd has"dominated financial PR in London in the past decade or so." Both men also counted both Gordon Brown and David Cameron as wedding guests.[3] Rudd is very well connected with both leading politicians and CEOs (see below). He began as policy coordinator for Liberal Democrat Lord David Owen, before becoming a financial journalist.

Reform Europe "to meet business needs"

Rudd is founding Chairman of campaigning group, Business for New Europe (BNE), which wants Britain to play a leading role inside the EU - reforming it to meet business interests and needs, and expansion to include Turkey. Sir Nigel Rudd (no relation), chairman of Boots and Pilkington, and Roger Carr, who went on to chair Centrica - two of Finsbury's most productive supporters - are on BNE's advisory board. Martin Sorrell, head of owners WPP also sits on the BNE advisory group. "Rudd and Sorrell like to think they're plugged in, they exchange gossip", it is reported. On BNE Rudd says: "I enjoy it enormously because it enables me to engage with Ed [Balls], with George Osborne on the Tory side and Chris Huhne and Nick Clegg from the Lib Dems."[5]

New Labour links

Finsbury has close ties to New Labour through its founder Roland Rudd. For example, Rudd is friends with Peter Mandelson and Ed Balls, a close confident of Gordon Brown. Rudd says: "I've a very good relationship with Ed (Balls) - he's been a friend from FT days". He also knows David Cameron, who was a client when Cameron was at Carlton: "He came to dinner with our clients recently (2007). I was pleased - it showed he's not tribal," says Rudd.[6] It's reported that Rudd has "finely honed social and political connections":

Dinners at his grand house in Kensington are relaxed, informal occasions. Sophie [his wife], who designs women's eveningwear, will be there. The guests will include a client or two, heads of large companies, a top banker, a senior journalist and a Cabinet minister and their other halves. Even Tony Blair has supped at his table. Rudd was one of four people who met at the house of Charles Dunstone, the Carphone Warehouse magnate, to plot the ex-PM's next move in the run-up to Blair's departure."[7]

In addition:

  • Finsbury paid more than £5,000 to the Labour Party for 'tickets for dinners' in 1999-2000.
  • The firm previously hired the Lord Chancellor Lord Falconer.
  • In 2001 Finsbury¹s party guests included the present Culture Secretary Tessa Jowell and Education Ministers (and peer) Andrew Adonis, as well as the then Labour party boss, also since ennobled, Lord Triesman.
  • Finsbury then won the 2002 contract to advise then Transport Secretary Stephen "Liar" Byers over the Railtrack collapse.
  • In 2006 Tony Blair's eldest son Euan did work experience at Finsbury. Private Eye commented: "So look out for the pay-off... most likely to come for such a selfless act as explaining to Blair the Younger the dark arts of being paid to lie..."[8]

Lobbying

Finsbury has regular discussions with government. In response to a Parliamentary question in 2009, it is known that Rudd made the following contacts:

  • John Hutton, when he was Secretary of State for Business, attended a BNE breakfast event (Dec 2007); talked on the phone with Rudd (Jan 2008); spoke at the BERR/FCO ‘Business Priorities for a Global Europe’ Conference was organised in co-operation with BNE, which Rudd chaired (Jane 2008); attended a dinner with BNE members (June 2008); met with Rudd (Oct 2008);
  • Lord Peter Mandelson, Hutton's predecessor as Secretary of State for Business (Oct 2008-), attended two breakfast meetings with Roland Rudd and several BNE company members to discuss EU economic reform issues (both Dec 2008).
  • Shriti Vadera, another Business minister (Nov 2008) formerly with investment bank UBS Warburg, also attended a breakfast meeting with BNE and Rudd (Oct 2008); and a dinner with Rudd and "other guests" (March 2008); spoke at a BNE Enlargement Seminar (May 2008); and attended the Global Europe Business Summit alongside Rudd (Dec 2008).

Clients

Finsbury claims to count more than 20 FTSE 100 and Eurofirst 300 companies as clients.[9]

  • Shell. PR Week reports that for several years Shell had - and continued to - use the London-based Finsbury to handle financial PR for the company and was also advising on managing the crisis on the overstated reserves. [10]
  • BNFL. The company is also retained by British Nuclear Fuels Limited. (BNFL)[11].

Lobbying clients

Lobbying clients in 2009, according to the Finsbury website include:[12]

BAA | Bradford & Bingley | British Land Company | Cerus Corporation | CH2M HILL | Daily Mail and General Trust | Equitable Life | Experian | Gilead | MOL Group | Moto | Pfizer | Reed Elsevier | Roadchef | Taylor Wimpey | Travelport | Welcome Break | Yell Group

Bluechip & International / Euro 300 / FTSE 100 / FTSE 250

Clients, according to the Finsbury website, include:[13]
Aviva | BNFL | Boots plc | Cable and Wireless | British Sky Broadcasting plc | Cable & Wireless | Centrica plc | CRH plc | Enel SpA | Eni SpA | EoN | Friends Provident | GUS | International Power | Sainsbury | KKR | Lloyds TSB | Man Group | Reed Elsevier | Rio Tinto | Royal & SunAlliance | Royal Dutch Shell | Standard Chartered | Terna SpA | Tomkins | Vodafone | WPP | Yell PLC | Morgan Crucible | Kesa Electricals | Pendragon | Filtrona plc | Great Portland Estates | SIG | Trinity Mirror | Vedanta Resources | London Stock Exchange | Mitchells & Butlers | Pennon Group | Autostrada SpA | Banca Intesa Spa | BPB plc | Edison SpA | Northern Rock | GCap Media PLC | Henderson Group plc | Inmarsat | John Laing | Jardine Lloyd Thompson | Kazakhmys | Northumbrian Water Group | Persimmon | Pilkington | Virgin Mobile Holdings (UK) | Barclays Capital | Basic Element | Beazley Group plc | BNFL | C&C Group | Coral Eurobet | Electra Partners Europe | Equitable Life | Europa Capital | General Electric Co | Genesis Investment Managers | GLG Partners | Huveaux PLC | KKR | Landsbanki | Ofgem | Paypoint plc | Permira | Premiere | RDF Media Company plc | Roland Berger | RTL Group | Senior plc | Travelodge

Selected Transactions

Boots/Alliance Unichem | Boots/BHI | BPB/St Gobain | British Land/Pillar | Bunzl/Filtrona | C&W/Energis | Capital Radio/GWR Group | Cendant Demerger | Fortune Brands/Pernod Ricard/Allied Domecq | Inmarsat IPO | Kazakhmys IPO | LSE Defence | Manchester United/Glazier | Permira/KKR/SBS | Pilkington/NSG | Somerfield/Violet | Telenet IPO | Terna | VNU/IMS | Vodafone/Bharti Tele-Venture | Vodafone Sverige

Contact

Tenter House
45 Moorfields
London EC2Y 9AE
http://www.finsbury.com

Resources

References

  1. Finsbury website
  2. ref needed
  3. City AM, March 2008
  4. Finsbury Contact Us
  5. Management Today, August 2007
  6. Management Today, August 2007
  7. Management Today, August 2007
  8. Blair the Younger does work experience with City spin doctors Private Eye, February 6, 2006, Issue 1150
  9. WPP webiste, Finsbury, accessed Feb 2009
  10. PR Week, May 2004
  11. Corporate Watch
  12. Finsbury website, accessed February 2009
  13. Finsbury website, accessed February 2009