Scotch Whisky Association

This article is part of the Spinwatch public health oriented Alcohol Portal project.

Scotch Whisky is a leading Scottish export, worth over £2bn annually to the UK economy. To qualify as Scotch, whisky must be distilled in Scotland, though bottling can take place anywhere. The Scotch Whisky Association (SWA) is a licensed trade association representing 56 whisky producers who account for 95 per cent of Scotch whisky producers.

The association is headed by an annually elected council of 12-16 members who establish committees to focus on areas of action to strengthen the position of association members. With offices in Edinburgh and London the SWA aim to: "protect and promote the integrity of Scotch Whisky worldwide, promote responsible attitudes to alcohol consumption, fight for fair tax and access to international markets, and to represent the industry's interests at governmental level both at home and abroad". ^[1]

On the voluntary European Commission register of interests SWA list their fields of interest as agriculture competition, consumer affairs, customs, enlargement, enterprise, environment, external relations, external trade, food safety, internal market, public health and taxation. ^[2] This extensive list of interests gives some insight into the extent to which the organisation is involved in key public debates within European policy circles.

This article is part of the Lobbying Portal, a sunlight project from Spinwatch.

History

Whisky Distillery ^[3]

2012 marks the SWA's centenary year. In 1912 the Wine and Spirit Brand Association was established, renamed the Whisky Association in 1917 and then the Scotch Whisky Association in 1942. The association's origins lie in the defence of the industry from what were seen as excessive and unfair taxes imposed by the temperance friendly chancellor Lloyd George. According to the SWA in 1909 the duty on whisky rose by 30% to pay for social reforms. ^[4] It is in this context that one of Scotland's and the UK's most powerful trade associations came into being.

The Contemporary SWA prides itself on its international work to eradicate barriers to trade, initially within Europe, and more recently internationally (particularly in India). The SWA describes claims to be "a pioneer of using GATT rules with its work on tax in Japan, South Korea and Chile in the 1980s and 1990s. This did much to put into practice the principle that imported and domestic spirits should be taxed and treated in a similar way." ^[5]

The SWA also works hard to protect status of Scotch Whisky recognised. This is often done by using intellectual property right regulations. Geographic protection is important to the SWA who have taken legal action against over 1000 brands and 3000 trade marks that they felt infringed the identity of scotch. In UK law scotch is protected "The first definition of Scotch in UK law was secured by 1933, with a dedicated Scotch Whisky Act in 1988 and new Scotch Whisky Regulations in 2009. It took 97 of the SWA's 100 years but there are now comprehensive rules in place." ^[6]

Lobbying to reduce the duty paid on whisky to the exchequer is another priority for the SWA they boast that it is down to their hard work and dedication that has resulted in favourable duty rates. "Only five years ago, a tax rise was reduced by 4% in less than 24 hours. Ken Clarke as Chancellor cut duty twice in a row and spirits duty has been frozen in 15 of the last 30 years. That was only possible through a concerted effort across Westminster and Whitehall over many years." ^[7]

Policy Positions

Lobbying Against Minimum Pricing The Scotch Whisky Association (SWA) is fiercely opposed to the introduction of minimum pricing per unit of alcohol which is supported by the public health community and the Scottish Government. SWA have been at the forefront of challenging the proposed legislation in Scotland. They claim that under European Law imposing a minimum price is against economic competition law and use the example of the European Court's rejection of the implementation of a minimum price for tobacco in France, Austria and Ireland. ^[8] As the SWA will know the European Court is not bound by previous rulings and therefore if it can be convinced that the measure is a step towards improving public health it may well rule in favour of minimum pricing. The Scottish Labour Party echoed the calls of the SWA and asked the Scottish Government to state the legal basis for their plans to protect public health. Then shadow health spokesperson for Labour Cathy Jamieson said: "We have always said that the legal basis for the SNP's minimum pricing policy needed clarification." ^[9]

The Scotch Whisky Association has been one of the key alcohol industry organisations lobbying against the introduction of a minimum pricing for alcohol, together with the Wine and Spirit Trade Association and the British Retail Consortium. The Scottish Government published a bill in November 2009 that contained plans to reduce overall consumption of alcohol in Scotland by a range of measures including the proposed minimum price per unit of alcohol. Weeks before the bill was published the SWA invited public affairs and lobbying companies to support their opposition to the inclusion of minimum pricing. An internal SWA document voiced concerns that the step to improve public health in Scotland would have a negative impact on international sales. ^[10] According to Bryan Christie, writing in the BMJ:

The Scotch Whisky Association’s document says that “a more assertive and populist message is now thought to be necessary with the clear objective of securing the absence of minimum pricing in the Bill and from the final Act.” It says that the key audiences are the media, consumers, and trade, “with the objective of removing any popular and political support for minimum pricing.” ^[11]

Campaigning against the alcohol duty escalator The SWA have joined others within the alcohol industry to campaign against the alcohol duty escalator. The alcohol dusty escalator was introduced in 2008 and increases the duty paid on alcohol by 2% over inflation each year. The SWA argue that this increase in duty is damaging the whisky industry and the rest alcohol industry and are members of the "Call Time on Duty" campaign. The campaign directly targets the Chancellor, George Osborne and urges consumers to lobby MPs with a letter template to demand a freeze on alcohol duty and the end of the alcohol duty escalator.

Affiliations

European Alcohol and Health Forum Affiliated Members
Partnership Agreement: Scottish Executive and the Alcohol Industry
Federation Against Software Theft (Lobby in conjunction with SWA for implementation of Article 4 of the EU directive on Intellectual property rights). ^[12] ^[13]
Cross-Party Group in the Scottish Parliament on Scotch Whisky ^[14]
All-Party Parliamentary Scotch Whisky and Spirits Group
Futures Forum
Scottish Council for Development and Industry
European Alcohol and Health Forum
European Alcohol and Health Forum
Caledonia Consulting
Scottish Environmental Protection Agency
Keepers of the Quaich
Global Alcohol Producers Group

People

Current Directors

Ian Curle, SWA Chief executive from December 2011 and Chief Executive and director of the Edrington Group
Paul Walsh, SWA Chief Executive (2007-2011) Chief Executive of Diageo^[15]
Alberto Gavazzi Director and category director for whisky, gin and reserve brands at Diageo ^[16]
Alistair Stevenson Managing Director, and legal and financial contact for Inverhouse, now part of Interbev ^[17]
Bryan Donaghey Managing Director, and MD of Diageo Scotland ^[18]
Christian Porta Chairman & CEO, CEO Chivas Brothers
Ian Gourlay Director and Senior Vice President, Operations & Supply Chain of Beam Global Spirits & Wine, Inc. ^[19]
John Broadbridge Director and Chairman of Dewars ^[20]
Kenneth Robertson Director, and director of corporate relations Diageo ^[21]
Michael Keiller Chief Executive, and Chief Executive of Morrison Bowmore Distillers ^[22]
Pierre Pringuet Director General and Chief Executive Officer of Pernod Ricard ^[23]
Paul Neep Chief Executive
Peter Gordon Chairman and non-executive chairman William Grant & Sons Ltd^[24]

Richard Farrar Director
John Bartholomew Company Secretary^[25]

Past Board Members

Members

Circa 2012

Circa 2007

References

↑ SWA Website About SWA Last Accessed 2nd July 2007
↑ European Commission Register of Interest Representatives Scotch Whisky Association accessed 25th November 2009
↑ Scottish ParliamentWhisky Distillery accessed 12th June 2012
↑ Scotch Whisky Association Our History accessed 12th June 2012
↑ Scotch Whisky Association Our History accessed 12th June 2012
↑ Scotch Whisky Association Our History accessed 12th June 2012
↑ Scotch Whisky Association Our History accessed 12th June 2012
↑ Scotch Whisky Association 22nd October 2009 Minimum Pricing Illegal Under European Rules accessed 23rd February 2010
↑ BBC News Scotland 22nd October 2009 Court ruling on minimum pricing accessed 23rd February 2010
↑ Bryan Christie 2009, Fear of minimum alcohol pricing spreading to other countries led to opposition in Scotland BMJ 2009;339:b5339 accessed 17th March 2010
↑ Bryan Christie 2009, Fear of minimum alcohol pricing spreading to other countries led to opposition in Scotland BMJ 2009;339:b5339 accessed 17th March 2010
↑ Federation Against Software Theft Lobbying & Liaising accessed 2nd February 2010
↑ FASTIS Archive, History of FASTIS accessed 27th February 2014
↑ Scottish Parliament, Cross-Party Groups in the Scottish Parliament- Registration Form, no date given, accessed 5th October 2011
↑ Scotch Whisky Association, New Chairman for Scotch Whisky as exports break records 2nd December Press Release, accessed 5th December 2011
↑ Whisky News, June 26 2007 Global Market Review of Blended Whisky – Forecasts to 2012 accessed 9th October 2009
↑ Inverhouse History accessed 9th October 2009
↑ Scotsman Business 24th August 2009 Diageo set to report slide in sales after downturn kicks in accessed 9th October2009
↑ Beam Global Wine and Spirits, Who We Are accessed 9th October
↑ Scotsman Business 13th July 2008 Dewar's whisky boss Gray set to go accessed 9th October 2009
↑ Whisky Pages Whisky News, August 2009 accessed 9th October
↑ Equinet The Bowmore Blair Castle International Horse Trials and Country Fair accessed 9th October 2009
↑ Pernod Ricard Pierre Pringuet accessed 9th October 2009
↑ Campden FB Tuesday 13th May 2008 Whisky company toasts fifth-generation chairman accessed 9th October 2009
↑ FAME Business Database Subscription Required
↑ FAME Business Database Subscription Required
↑ The Scotch Whisky Association, Members and Brands accessed 12th June 2012
↑ SWA Website Members Directory Last Accessed 2nd July 2007

[1] SWA Website About SWA Last Accessed 2nd July 2007

[2] European Commission Register of Interest Representatives Scotch Whisky Association accessed 25th November 2009

[3] Scottish ParliamentWhisky Distillery accessed 12th June 2012

[4] Scotch Whisky Association Our History accessed 12th June 2012

[5] Scotch Whisky Association Our History accessed 12th June 2012

[6] Scotch Whisky Association Our History accessed 12th June 2012

[7] Scotch Whisky Association Our History accessed 12th June 2012

[8] Scotch Whisky Association 22nd October 2009 Minimum Pricing Illegal Under European Rules accessed 23rd February 2010

[9] BBC News Scotland 22nd October 2009 Court ruling on minimum pricing accessed 23rd February 2010

[10] Bryan Christie 2009, Fear of minimum alcohol pricing spreading to other countries led to opposition in Scotland BMJ 2009;339:b5339 accessed 17th March 2010

[11] Bryan Christie 2009, Fear of minimum alcohol pricing spreading to other countries led to opposition in Scotland BMJ 2009;339:b5339 accessed 17th March 2010

[12] Federation Against Software Theft Lobbying & Liaising accessed 2nd February 2010

[13] FASTIS Archive, History of FASTIS accessed 27th February 2014

[14] Scottish Parliament, Cross-Party Groups in the Scottish Parliament- Registration Form, no date given, accessed 5th October 2011

[15] Scotch Whisky Association, New Chairman for Scotch Whisky as exports break records 2nd December Press Release, accessed 5th December 2011

[16] Whisky News, June 26 2007 Global Market Review of Blended Whisky – Forecasts to 2012 accessed 9th October 2009

[17] Inverhouse History accessed 9th October 2009

[18] Scotsman Business 24th August 2009 Diageo set to report slide in sales after downturn kicks in accessed 9th October2009

[19] Beam Global Wine and Spirits, Who We Are accessed 9th October

[20] Scotsman Business 13th July 2008 Dewar's whisky boss Gray set to go accessed 9th October 2009

[21] Whisky Pages Whisky News, August 2009 accessed 9th October

[22] Equinet The Bowmore Blair Castle International Horse Trials and Country Fair accessed 9th October 2009

[23] Pernod Ricard Pierre Pringuet accessed 9th October 2009

[24] Campden FB Tuesday 13th May 2008 Whisky company toasts fifth-generation chairman accessed 9th October 2009

[25] FAME Business Database Subscription Required

[26] FAME Business Database Subscription Required

[27] The Scotch Whisky Association, Members and Brands accessed 12th June 2012

[28] SWA Website Members Directory Last Accessed 2nd July 2007

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Scotch Whisky Association

Contents

History

Policy Positions

Affiliations

People

Current Directors

Past Board Members

Members

Circa 2012

Circa 2007

References

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