Just Journalism

Just Journalism (JJ - Company Number: 06345885) is a pro-Israel media flak group which claims to 'promote accurate and responsible reporting about Israel in the British media.'

Background

According to an 11 January 2008 report in the Jewish Chronicle: 'A new London-based organisation dedicated to monitoring and analysing press coverage of Israel is to be launched shortly with a full-time staff. A spokesperson said that staff were being recruited and the aim was to ensure a “professional, dedicated effort” to examine whether Israel receives fair coverage in the media. The organisation, which is yet to be named, was in the “early stages of development”, she added. It would not compete with other Israeli lobbying groups such as Bicom, the Britain-Israel Communications and Research Centre, which seeks to present Israel’s case to journalists. It would be keen to co-operate with communal organisations.'

Despite the suggestion that the organisation was 'yet to be named' in January 2008, the domain name for Just journalism was registered on 26 July 2007 by Debra Wise and a holding page was in existence between at least 12 December 2007 and 15 March 2008. The website went live on 27 March 2008. According to the Jewish Chronicle, other than Adel Darwish, the organization's professional team included Israeli lawyer Elisheva Mironi and two researchers.

On 27 March 2008 the organization got a plug from the Jewish Chronicle and the Jerusalem Post. On 31 March 2008 the organization was promoted by Melanie Phillips on her Spectator blog. All played the Egyptian origins of the JJ director. Its first reports on news items were on 'Channel 4, March 7 2008 by Jonathan Rugman', 'Tensions that set off a rebellion The Times, March 8 2008' and 'Hamas's battle for hearts and minds The Economist, March 27 2008'. It had posted 8 reports of alleged anti-Israel bias by 18 April 2008.

Activities

JJ publishes daily commentary on the media coverage of Israel and it produces longer reports on particular themes, e.g., the coverage of Israel at 60, the assault on Gaza, and the Freedom Flotilla massacre. JJ's main pressure tactic is to accuse media institutions of a lack of 'balance,' demanding that more Israelis be given a chance to voice their opinions. JJ's reports are mainly carried by the Jewish and Israeli press, and by pro-Israel bloggers like Melanie Phillips and Harry's Place.

A McCarthyist witch-hunt

In March 2009, Adel Darwish announced on his blog that he had resigned from JJ in December 2008. He warned that the overzealousness of the organization's principals risked turning it into 'a Maccarthist which-hunt'[sic] of fellow journalists'. He also noted:

One significant handicap from which the project suffered from the start was the absence of any analyst or researcher with journalistic experience. Although they were excellent researchers of good academic minds (one was a lawyer), dedicated and enthusiast about the work; they lacked the experience of being reporters on the ground and were never exposed to newsroom culture. This resulted, sometimes in researchers being overzealous or under the illusion that unless they find reports and media news item that breached the code of good journalism it means they were non productive...

As weeks and months passed, it was obvious that within Just Journalism, there was two irreconcilable views of media reporting on Israel. Mine, seen from a standpoint of a long experience in journalism; and that of the chairwoman, with her commercial background and experience in corporate management who wanted ‘value for money’ which had only one translation ‘as many items on the site as possible’ – obviously items of analysis of unbalanced or biased against Israel, and how many journalists per week were ticked off or contacted to be told that their work did not meet the criteria.

Darwish went on to write that the problem was the 'chairwoman, with her commercial background and experience in corporate management who wanted 'value for money' which had only one translation "as many items on the site as possible" – obviously items of analysis of unbalanced or biased against Israel, and how many journalists per week were ticked off or contacted to be told that their work did not meet the criteria. It was inevitable that I had to resign since the person who signs the cheques calls the tune. In fact the chairwoman called the tune by instructing staff, who were young, impressionable and also zealous, to place analysis on the website without referring to me as a director.'

According to Darwish these concerns also prompted the resignations of Nick Cohen and Tarek Heggy. Cohen's name is no longer listed on JJ's advisory board. However, Cohen's name is listed as a panelist for an event scheduled for 13 December 2010, jointrly organized by the Henry Jackson Society, the Jewish Chronicle, and the Israeli embassy.

Targets

London Review of Books

In November 2010, Just Journalism published a 'study' which purports to expose 'an entirely one-sided, fringe narrative, paid for by British taxpayers’ money via Arts Council funding.' The report adds: 'Despite Britain’s alliance with Israel, public money has been used to pay extreme opponents of Israel to pen articles demonising the Jewish state.' Daniel Johnson, the editor of Standpoint magazine who earlier wrote an attack on London Review editor Mary-Kay Wilmers, is (as of 2010) a member of JJ's advisory board. The story has been picked up since by the ADL, which released and distributed the report on 22 November 2010. It was also reproduced in the Jewish and Israeli press, and by bloggers like Melanie Phillips. Outside the Jewish press and Israeli media, the report is only menioned in the Independent on Sunday by Matthew Bell, who notes:

It’s not the most objective report, and one can’t help feeling that they’re over-egging things by claiming that the LRB is propped up by the state: the grants were over 30 years, amounting to around £26,000 a year. And everyone knows the LRB survives only thanks to the deep pockets of its editor, Mary-Kay Wilmers, an American heiress who, besides, is herself Jewish. The timing is telling, though, as the Arts Council must make cuts of 30 per cent. No prizes for guessing where Just Journalism thinks they should start.

Publications & Coverage

• Chris Dyszynski, London Review of Books: Ten years of anti-Israel Prejudice, Just Journalism, November 2010
• Carmel Gould, Gaza flotilla raid: Media presentation of Israeli video evidence, Just Journalism, 28 June 2010
• Salam Fayyad and the drive towards Palestinian statehood: A comparison of British and US media coverage, Just Journalism, 27 May 2010
• Israel at 60 in the UK media: an analysis, Just Journalism, 10 July 2009
• Alex Brummer, Now proof that the Nakba narrative rules, Jewish Chronicle, 11 July 2008.

Principals

Staff

• Michael Weiss - Executive director | Carmel Gould - Content Manager | Chris Dyszyński – Media Analyst | Jon Dranko – Events Intern | Rael Miller – Media Intern

Former Staff

Elizabeth Jay - Chief executive circa 2009 | Adel Darwish - Director March-December 2008 | Elisheva Mironi

Advisory Board

2008

• Nick Cohen | Tarek Heggy | Denis MacShane | John Lloyd | Robin Shepherd | Michael Ullman

2010

• Denis MacShane | Robin Shepherd | Michael Ullman | Alan Johnson | Douglas Murray | Alan Mendoza | Daniel Johnson | Michael Rainsborough | Nina Rosenwald | Ghanem Nuseibeh

Company Directors

• Elizabeth Apfel (DoB 22 June 1972) Appointed as Director 14 January 2009 Appointment terminated 8 May 2009.
• Dana Brass (DoB 21.07.76 Previously known as Dana Weissman) Appointed director 5 November 2007
• Elisheva Mironi (previously Elizabeth Mironi DoB 10.10.73) Appointed Secretary and Director 7 February 2008 Appointment terminated 16 February 2009.
• SDG Registrars Limited - Director SDG Secretaries Limited/Stanley Davis Group Limited - Secretary appointed 17 August 2007 and resigned on the same day 17 August 2007

Affiliations

• Henry Jackson Society
• Centre for Social Cohesion
• Hudson Institute
• Standpoint
• Community Security Trust
• Harry's Place
• Tablet
• ADL
• Weekly Standard
• Alexander Meleagrou-Hitchens

Contact, References and Resources

Contact

Website registration 2007

Registrant: Debra Wise

xx xxxxxxxx xxxx

Watford, Herts HA3 4AP GB

2010

Email: contact@justjournalism.com – for all general enquiries

Phone : 020 7837 5960 begin_of_the_skype_highlighting              020 7837 5960      end_of_the_skype_highlighting

Address: PO BOX 57779, London, NW11 1GS, UK

Website: www.justjournalism.com

Resources

• Muhammad Idrees Ahmad 'London Review of Books’ is unsurprisingly a target of the lobby Mondonweiss', November 22, 2010
• Sharif Nashashibi, Just Journalism? It's anything but, The Guardian, 6 March 2009