Havas Media Germany

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Frankfurt-based media agency of the Havas group; main contractor through which Israel's Government Advertising Agency (LaPam) has paid US influence subcontractors since 2023


Havas Media Germany GmbH

Type Gesellschaft mit beschränkter Haftung (GmbH); Amtsgericht Frankfurt am Main HRB 57024
Headquarters Lindleystraße 8c, 60314 Frankfurt am Main, Germany
Industry Media buying and planning
Parent Havas

Havas Media Germany GmbH is the Frankfurt-based media agency of the French advertising group Havas. US Foreign Agents Registration Act (FARA) filings show it as the paying client of at least six US firms working for the State of Israel since 2023. They were hired on behalf of Israel's Government Advertising Agency (LaPam) and the Ministry of Foreign Affairs.[1][2][3] Between October 2025 and March 2026 alone it paid $15,000,000 to Brad Parscale's Clock Tower X and $9,892,335.58 to the Stagwell subsidiary Targeted Communications Global.[4][5]

Its letterhead, as filed with the US Justice Department, names Sven Traichel, Gavin Jonderko, Andreas Lützel, Christian Gaffal and Jan Altmeyer as managing directors (Geschäftsführer). It gives registration at the Frankfurt local court as HRB 57024 and a VAT number of DE 218 608 590.[6]

Work for the State of Israel

Havas's US arm, Havas Media Group USA, has been registered under FARA for Israel's Ministry of Tourism "through LaPam". In May–October 2023 it received about $2.95 million for that work. The money was paid by "HGG HAVAS MEDIA GERMANY GMBH".[7] Haaretz reported in November 2025 that payments for Israel's new US campaigns "are routed through Havas Media Germany GmbH", which "in practice ... serves as an intermediary, executing contracts with U.S. firms on Israel's behalf". It said the documents show that "since 2018, the company has received at least $100 million to promote Israeli tourism campaigns in the United States", and that it also does similar work for other countries, "including several in the Gulf".[8] (Journalistic.) The Quincy Institute cites this Haaretz tally as "more than $100 million since 2018" and describes the firm as "the key cog in Israel's new foreign influence operations", subcontracting US firms aimed at evangelicals, conservatives and young people.[9] (Critical.)

In July 2026 Haaretz reported that since 7 October 2023 Israel had committed roughly $100 million to campaigns abroad, counting LaPam's digital advertising and the US firms registered under FARA, among them the Havas subcontractors listed below.[10] (Journalistic.)

Subcontractors registered under FARA

US firms registered under FARA with Havas Media Germany as principal or paying client
Registrant (FARA no.) Principal as filed Money (as filed) Source
Clock Tower X (7649) "State of Israel via Havas Media Germany GmbH" $15,000,000 received Oct 2025 – Mar 2026; orders worth $49.5m to Dec 2026 Supplemental, 18 May 2026; Exhibits B[4]
Targeted Communications Global (7553) LaPam (through Havas Media Group USA LLC); paid by Havas Media Germany $9,892,335.58 received Oct–Dec 2025 Supplemental, 30 June 2026[5]
Piro, Inc. (7732) Havas Media Germany GmbH on behalf of LaPam $900,000 work order (30 Apr 2026) + $100,000 (20 July 2026) Exhibits B, 2 June and 29 July 2026[2][11]
Bridges Partners (7652) "Government of Israel through Havas Media Group Germany" $900,000 invoiced, June–November 2025 Exhibit B, 26 Sept 2025[12]
Davis Media NY (7662) "Government of Israel through Havas Media Group Germany" and "through L.D.R.S Group LTD" Order no. 82646/0, $8,000 ("Swords of Iron", January 2024) Exhibit B, 12 Oct 2025[3]
SKDKnickerbocker (7552) Stagwell Global LLC "for HAVAS on behalf of" LaPam and the MFA $600,000 contract; $150,000 received Exhibit B, 29 Aug 2025; Supplemental, 26 Sept 2025[13][14]

The Havas orders filed by Clock Tower X state that "Havas Germany acts solely in the capacity of a booking agent for the client. Havas Germany is not responsible for the content of the campaigns."[15] The Piro filings name the Israeli officials behind the work as Eran Shayovitch and Guy Getz.[2] The Targeted Communications Global filings identify Guy Getz as Head of the Advertising Department at LaPam.[16]

Contracts with LaPam and disclosure

The Guardian reported in August 2026 that Israeli procurement records show the Government Advertising Agency (LaPam) awarding Havas entities contracts without competitive tender. These were for €33.5 million, €25 million and €15 million in 2019, and €50 million in March 2023 "for the planning and purchase of media abroad". The paper said the 2023 contract expired on 15 March 2024, and that its search of LaPam's published record to 5 August 2026 "found no further award to Havas". It also noted that Havas's US subsidiary, Havas Media Group USA, ended its own FARA registration on 31 October 2025, seven days after Havas Media Germany's first payment to Clock Tower X. The paper said that from then on "Havas ceased to disclose anything, because a foreign principal has no filing obligation".[17] (Journalistic.)

See also

Notes

  1. ↑ Clock Tower X LLC, Registration Statement (FARA no. 7649) FARA eFile, US Department of Justice, 18 September 2025. FARA filing (primary).
  2. ↑ 2.0 2.1 2.2 Piro, Inc., Exhibits A and B: Digital Storytelling Pilot work order FARA eFile, 2 June 2026. FARA filing (primary).
  3. ↑ 3.0 3.1 Davis Media NY LLC, Exhibit B: Havas Media Germany order no. 82646/0 FARA eFile, 12 October 2025. FARA filing (primary).
  4. ↑ 4.0 4.1 Clock Tower X LLC, Supplemental Statement for the period ending 31 March 2026 FARA eFile, 18 May 2026. FARA filing (primary).
  5. ↑ 5.0 5.1 Targeted Communications Global LLC, Supplemental Statement for the period ending 31 March 2026 FARA eFile, 30 June 2026. FARA filing (primary).
  6. ↑ Clock Tower X LLC, Exhibit B: Havas Media Germany order dated 6 February 2026 FARA eFile, 7 June 2026. FARA filing (primary).
  7. ↑ Havas Media Group USA LLC, Supplemental Statement for the period ending 31 October 2023 FARA eFile, 30 November 2023. FARA filing (primary).
  8. ↑ Omer Benjakob, AI Hasbara: Israel Pours Millions Into U.S. Influence Efforts, Targeting Evangelicals in Churches and ChatGPT Haaretz, 6 November 2025 (retitled on 9 November 2025 as "Losing the Republican Base, Israel Pours Millions to Target Evangelicals and Churchgoers"). Journalistic.
  9. ↑ Nick Cleveland-Stout, The Eighth Front: Inside Israel's $1 Billion Influence Campaign Quincy Institute for Responsible Statecraft, 24 July 2026. Critical.
  10. ↑ Omer Benjakob, The Millions Fueling Israel's Frantic Battle to Win Back U.S. Public Opinion Haaretz, 20 July 2026. Journalistic.
  11. ↑ Piro, Inc., Exhibit B: Fact-Based Content Initiative work order FARA eFile, 29 July 2026. FARA filing (primary).
  12. ↑ Bridges Partners LLC, Exhibits A and B FARA eFile, 26 September 2025. FARA filing (primary).
  13. ↑ SKDKnickerbocker LLC, Exhibit B: Schedule #2 with Stagwell Global LLC FARA eFile, 29 August 2025. FARA filing (primary).
  14. ↑ SKDKnickerbocker LLC, Supplemental Statement FARA eFile, 26 September 2025. FARA filing (primary).
  15. ↑ Clock Tower X LLC, Exhibit B: Havas Media Germany order dated 24 September 2026 FARA eFile, 5 October 2026. FARA filing (primary).
  16. ↑ Targeted Communications Global LLC, Exhibits A and B (LAPAM through Havas Media Group USA LLC) FARA eFile, 29 August 2025. FARA filing (primary).
  17. ↑ Jason Wilson, Fake US thinktank set up and funded by Israel sought to game AI for propaganda The Guardian, 26 August 2026. Journalistic.
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