Hydra Associates

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Hydra Associates was a media consultancy firm providing strategic advice to media and entertainment companies. The company was founded in 1987 by John Cummins and was based in the West end of London[1]. Hydra Associates shared an office with SRU Ltd, the media company co-founded by Peter York (Peter Wallis) and Dennis Stevenson[2][3]. Hydra operated as strategy consultants for high profile media companies like BT and the BBC[4]. Broadcaster Peter Wallis was chairman of the company from 1987-1999[5]. Blairite former Labour MP James Purnell worked for Hydra Associates between 1992-1994[6].

Scotland on Screen

Hydra Associates published the report "Scotland on Screen: the Development of the Film and Television Industry in Scotland". It was published on 18 April 1996, at a cost of £125,000[7].


Rodney Baker-Bates | James Purnell | Peter Wallis | John Cummins | Courtney Inchbald

Former associates


BT | BBC | SRU Ltd


Hydra Associates Ltd
78-80 St John Street


  1. Nicola Hobday, Hawkpoint buys consultant Hydra, Daily Deal, Nexis UK, 25-January-2001, Accessed 07-August-2009
  2. Hydra Associates, Address, Touch Local, Accessed 08-August-2009
  3. Companies House (Hansard), HC Deb 30 November 1992 vol 215 c29W, House of Commons, Accessed 09-August-2009
  4. Guardian Media, YOOF'S REBEL ROUSERS: NETWORK 7'S CLASS OF '87, The Guardian, Nexis UK, 12-May-1997, Accessed 08-August-2009
  5. Peter York (Wallis), Broadcasters, Capel & Land, Accessed 08-August-2009
  6. James Purnell, Biography, James Purnell MP, Accessed 08-August-2009
  7. James Douglas-Hamilton, Film Industry (Hydra Associates), House of Commons, Accessed 07-August-2009