Guy Getz

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Official of Israel's Government Advertising Agency (LaPam), named in FARA filings since 2018 as LaPam's contact for its Havas contracts and US campaigns


Guy Getz

Nationality Israeli
Occupation Official, Government Advertising Agency (LaPam)

Guy Getz is an official of the Israeli Government Advertising Agency (LaPam), the government's central advertising bureau. US Foreign Agents Registration Act (FARA) filings have named him as LaPam's contact in its contracts with the Havas group since at least 2014. They describe him as "Head of Advertising Department", and he is the official dealing with Targeted Communications Global and Piro, Inc. on their Israeli government work.[1][2][3][4]

Career

His LinkedIn profile gives his current post as Head of the Client Services Department at LaPam, from June 2024. It says he headed LaPam's Tourism Department from April 2014 to May 2024 and has been a senior account manager there since July 2011.[5] (Self-description; single source.) FARA filings from 2023 and 2025 use a different title, "Head of Advertising Department".[2][3]

LaPam's contracts with Havas

A December 2018 registration by Havas Media Group USA attached the agreement between LaPam and Havas Media Frankfurt GmbH executed on 1 August 2014, which covered media buying for Israel's Ministry of Tourism. It states: "The representative of LAPAM for the purpose of receiving and giving any notice required under this contract is Guy Getz", and gives LaPam's address as 9 Ahad Ha'am Street, Tel Aviv.[1] A later agreement between LaPam and Havas Media Frankfurt, executed on 15 March 2021 and filed by Havas Media Group USA in February 2023, again lists "LAPAM's contacts: Mr. Guy Getz or anyone appointed in his stead by the LAPAM Director". The exhibit names him as "Head of Advertising Department".[2]

US campaigns since 2025

On 29 August 2025, the day SKDKnickerbocker ended its Israeli registration, the Stagwell firm Targeted Communications Global filed a new Exhibit A for "Government of Israel, Ministry of Tourism (lapam) (through Havas Media Group USA LLC)". It names the branch as the "Advertising Department LAPAM" and the official as "Guy Getz - Head of Advertising Department".[3] In October–December 2025 Targeted Communications Global received $9,892,335.58 from Havas Media Germany, including spending of nearly $2 million on advertising with X Corp.[6]

In June 2026 Piro, Inc. registered with the principal "Havas Media Germany GmbH on behalf of the Israel Government Advertising Agency (LaPam)". Its Exhibit A names the officials as "Eran Shayovitch; Guy Getz".[4] Eran Shayovich is chief of staff at the Foreign Ministry.[7] Piro's two work orders total $1,000,000.[4][8]

FARA filings naming Guy Getz
Filing Registrant (FARA no.) Wording Source
Exhibit B, 21 December 2018 (2014 agreement) Havas Media Group USA (6622) LaPam's representative for notices [1]
Exhibits A and B, 27 February 2023 (2021 agreement) Havas Media Group USA (7106) "Guy Getz, Head of Advertising Department"; LaPam's contact [2]
Exhibit A, 29 August 2025 Targeted Communications Global (7553) "Guy Getz - Head of Advertising Department" [3]
Exhibit A, 2 June 2026 Piro, Inc. (7732) "Eran Shayovitch; Guy Getz" [4]

See also

Notes

  1. ↑ 1.0 1.1 1.2 Havas Media Group USA LLC, Exhibits A and B (FARA no. 6622), with LaPam–Havas Media Frankfurt agreement of 1 August 2014 FARA eFile, US Department of Justice, 21 December 2018. FARA filing (primary).
  2. ↑ 2.0 2.1 2.2 2.3 Havas Media Group USA LLC, Exhibits A and B (FARA no. 7106), with LaPam–Havas Media Frankfurt agreement of 15 March 2021 FARA eFile, 27 February 2023. FARA filing (primary).
  3. ↑ 3.0 3.1 3.2 3.3 Targeted Communications Global LLC, Exhibits A and B (LAPAM through Havas Media Group USA LLC) FARA eFile, 29 August 2025. FARA filing (primary).
  4. ↑ 4.0 4.1 4.2 4.3 Piro, Inc., Exhibits A and B: Digital Storytelling Pilot work order FARA eFile, 2 June 2026. FARA filing (primary).
  5. ↑ Guy Getz, Guy Getz LinkedIn, accessed 20 October 2026. Self-description (partisan).
  6. ↑ Targeted Communications Global LLC, Supplemental Statement for the period ending 31 March 2026 FARA eFile, 30 June 2026. FARA filing (primary).
  7. ↑ Nick Cleveland-Stout, Israel wants to train ChatGPT to be more pro-Israel Responsible Statecraft, 29 September 2025. Critical.
  8. ↑ Piro, Inc., Exhibit B: Fact-Based Content Initiative work order FARA eFile, 29 July 2026. FARA filing (primary).
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