Advertising Information Group
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The Advertising Information Group, established in October 1996, is a non-profit, organisation which according to its website exists to "improve the quality and effectiveness of its tripartite representation at an EU (and national) level; improve the quality and flow of information between the tripartites, their members and any interested parties in the wider advertising industry; improve the tripartite contribution to the development of effective self-regulation within the EU.
The group is administered by the Advertising Association. [1] The group is also a founding member of the European Alcohol and Health Forum. [2]
Affiliations
The Advertising Information Group is an industry member of the European Advertising Standards Alliance (EASA) and a member of the European Alcohol and Health Forum.
Members
- Advertising Association (UK)
- German Advertising Association (Zentralverband der Deutschen Werbewirtschaft(ZAW))
- Professional Association Advertising and Marketing Communications Industry, Austria (Fachverband Werbung und Marktkommunikation)
- Hungarian Advertising Association (Magyar Reklámszövetség (MRSZ))
Exchange
Exchange is an information-sharing platform created in summer 2002 to improve the information flow between interested parties - from tripartites and trade associations to companies and individuals.
Partners in Exchange
- Advertising Association (AA)
- German Advertising Association (Zentralverband der Deutschen Werbewirtschaft (ZAW))
- Professional Association Advertising and Marketing Communications Industry, Austria(AustriaFachverband Werbung und Marktkommunikation (FWM)
- Hungarian Advertising Association (Magyar Reklmszvetsg (HAA)
- Association of Commercial Television in Europe (ACT)
- Association of European Radios (AER)
- Bacardi-Martini UK Ltd
- European Association of Communications Agencies (EACA)
- egta association of television and radio sales houses
- European Publisher's Council (EPC)
- The European Federation of Magazine Publishers (FAEP)
- FEPE International (FEPE)
- Federation of European Direct Marketing (FEDMA)
- European Association of Directory and Database Publishers (EADP)
- Interactive Advertising Bureau Europe (IAB Europe)
- Lewis Silkin
- The Confederation of Netherlands Industry and Employers (VNO-NCW)
Contact
- Yves Schwarzbart
- (yves.schwarzbart[at]aigeurope.org)
- Advertising Association
- Artillery House
- 11-19 Artillery Row
- London, SW1P 1RT
- Tel: +44 (0)20 7340 1100
Notes
- ↑ Website The Advertising Information Group website, accessed 17 September 2012
- ↑ List of Signing Organisations Founding members & Signing Observers Last Accessed June 28th 2007, page no longer available.
- ↑ The Advertising Information Group Website Exchange Last Accessed 28th June 2007, list now at: http://www.aigeurope.org/