Open Road

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Open Road, Golden Cross House, 8 Duncannon Street, London WC2N 4JF (just off Trafalgar Square)

Open Road was an independent consultancy founded in 2007, specialising in corporate communications, public affairs and corporate responsibility. Was bought and merged with Blue Rubicon in 2014 in a deal that saw Open Road's team combine with Blue Rubicon's. [1]

People

Its founders are:

Staff

Interned at Weber Shandwick and worked for Labour North West on the 2010 general election, where he assisted the regional head of press.[7]

Clients

Lobbying clients, according to the Association of Professional Political Consultants's register in 2008 include:[8]
HSBC | Sky | Morrisons | BAE Systems | BPI | Eurostar | Orange | Helveta | Chartered Insurance Institute | Finance and Leasing Association | The Bingo Association | Engineering and Technology Board | Nabarro | British Metals Recycling Association | Novus | Royal Mail | OSS

  • Royal Mail brought in Open Road in February 2009 reportedly to handle its corporate social responsibility (CSR). A Royal Mail spokesman said: 'Royal Mail has an ongoing commitment to reducing the impact of its operations on the environment and promoting ethical behaviour, improving quality of life for its people and ensuring it has a positive relationship with society. To further these aims, Royal Mail has implemented a comprehensive CSR strategy and is working with Open Road to communicate the different elements of the strategy.'[10] The appointment coincides with growing anger over the government's plans to part-privatise the Royal Mail[11]
  • HSBC In June 2008 HSBC appointed public affairs and corporate comms agency Open Road to build support for its corporate responsibility initiatives in the UK[12]

2011

Lobbying clients, according to the Association of Professional Political Consultants's register in 2011 include:[13]

HSBC | Sky | Morrisons | BAE Systems | BPI | Eurostar | Orange | Helveta | Chartered Insurance Institute | Finance and Leasing Association | The Bingo Association | Engineering and Technology Board | Nabarro | British Metals Recycling Association | Novus | Royal Mail | OSS

News CorporationEverything EverywhereAstraZeneca / Bristol-Myers Squibb Alliance in DiabetesUK Food Chain AllianceEMRNovusBayerPrudentialBritish Metals Recycling AssociationRoyal Bank of ScotlandAssociation of the British Pharmaceutical Industry (ABPI) • Universal MusicAirwaveVEVOAkzoNobelNewspaper Licensing AgencyJanssenBristol-Myers Squibb VirologyWilliam HillResearch in Motion – BlackberryAllergan

2012

Contacts

Golden Cross House
8 Duncannon Street
London
WC2N 4JF
Tel+44 (0)20 7484 5014; Fax+44 (0)20 7484 5100
http://www.theopen-road.com

Notes

  1. [[1], accessed Sept 2014
  2. Open Road joins APPC, 13 February 2007 APPC welcomes a new member, accessed 9 December 2007.
  3. Open Road Our Team, accessed 4 February 2009
  4. Open Road Our Team, acc 6 October 2011
  5. Rosie Clarke, Open Road website, acc 6 October 2011
  6. Our Team, Open Road website, acc 6 October 2011
  7. Our Team, Open Road website, acc 6 October 2011
  8. APPC register, to August 2008
  9. Public Affairs: Bookie signs Open Road, Pr Week, 19 Jan 2009
  10. Pr Week, 15 Feb 2009
  11. Brown faces his biggest rebellion as Labour anger at postal sell-off grows, the Guardian, 25 Feb 2009
  12. PRWeek, 21 June 2007
  13. APPC register, 1 March - 31 May 2011

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