The Obesity Awareness and Solutions Trust

TOAST is a charity which acts as a front for the weight loss industry. As of the end of November it has announced it is to close.

the TOAST website is now suggesting another website to people. When accessed on 4 December the TOAST website had the following:

"You may also like to contact fathappens (buddypower.net) at www.fathappens.com "

In 2005 it launched a new website in which it claimed that it was an independent organisation:

TOAST is a completely independent Charity. (The Obesity Awareness & Solutions Trust: Charity Reg No: 1088049). It derives its income from individual donations and membership fees from those who wish to support its work for the benefit of those living and working with obesity. Whilst TOAST also receives support from time to time from pharmacuetical companies and other organisations dealing with obesity and weight loss issues, it remains an autonomous organisation, operating on an impartial basis, free from all external control.

However, its accounts for the year ending September 2006 showed a revenue nature of £247,705. This included a donation from LighterLife UK Limited of £196,000.

Finances

• In September 2003 TOAST published accounts showing a gross income of £60,950. Of this,£40,650 was from an unspecified donor. £10,579 was spent on PR and £11,280 was spent on consultancy fees.
• In September 2004 TOAST published accounts showing a gross income of £69,950. Of this, £61,500 was donated by the Obesity Lifeline Limited (the previous name for LighterLife). £5,783 was spent on PR and £11,702 was spent on consultancy fees.
• In September 2005 TOAST published accounts showing a gross income of £164,383. Of this £146,500 was from LighterLife. £17,999 was spent on PR and £13,780 was spent on consultancy fees.

In 2006 TOAST claimed on its website that it had been successful in what it called 'lobbying':

We have been extremely successful in raising obesity in the political arena and it was TOAST, together with other lobbyists, that was responsible for the All Party Select Committee on Obesity being formulated.

PR/Lobbying strategy

According to their PR agency:

The Obesity Awareness and Solutions Trust (TOAST) is a national charity (Reg. No. 1088049) dedicated to encouraging a better understanding of obesity, its causes and practical solutions through stimulating informed debate about and research into obesity. TOAST has also developed a range of supportive services including a helpline and training packages designed to advice and support those affected by obesity. TOAST felt that not enough action was being taken to address these issues and TOAST wanted the opportunity to put pressure both on politicians and officials to find practical solutions.

Our Strategy

Whitehouse Consultancy initially sought to raise TOAST's profile in and around Westminster with key officials and Parliamentarians. Through targeted meeting programmes and annual receptions in the Houses of Parliament we ensured that TOAST had face to face contact with the people who matter. We have also assisted in the tabling of Early Day Motions and numerous parliamentary questions which have been most successful in garnering cross-party support and proved invaluable in further increasing TOAST’s support base.

As a result of their sustained acitivty, TOAST can now count on cross-party support from Members of Parliament and as such have been mentioned numerous times on the floor of both Houses of Parliament. They are also regular participants at meetings of the All-Party Parliamentary Group on Obesity and have contributed to the Department of Health’s ‘Choosing Health’ consultations and the ongoing National Institute for Clinical Excellence Guidelines on Obesity. These have ensured that their message has been spread as widely as possible amongst the key decision makers and Parliamentarians in the field.

Outcome

Through their presence and efforts in and around Westminster, TOAST now command a high profile and are widely recognised as one of the leading players in the debate on obesity. TOAST has also acquired a number of high profile Parliamentary patrons from the health field, who are all invaluable in maintaining TOAST's momentum in their future work programme. TOAST has been extremely successful in raising obesity in the political arena and together with other lobbyists played a major role in the initiation of the House of Commons Health Select Committee inquiry into Obesity to which TOAST gave both oral and written evidence. Thanks to TOAST obesity is now firmly placed high upon the public policy agenda.

TOAST to close

TOAST is to cease operation following 10 years of advocacy and the promotion of Obesity Awareness. According to their website

"TOAST has effectively achieved its objectives of raising awareness of Obesity as one of the most significant health concerns of the 21st Century. However, The Trustees have unanimously agreed that the task of finding the solutions to the problem is too large for a charity of this size. TOAST has successfully advanced the debate and we are now handing over the complex task of finding the solutions to other agencies better positioned to carry this out."

People

Staff

• Corinne Thompson

Trustees

• Dr Laurel Devina EdmundsDirector of TOAST 2004 to date, Specialist Advisor to House of Commons Health Select Committee inquiry into obesity 2003-2004, Expert to the NICE guidelines development group 2004; Author National childhood obesity weight management guidelines: Royal College of Paediatrics and Child Health and National Obesity Forum quidelines for primary care and paediatricians 2001-2002; Member of the Royal College of Paediatrics and Child Health Research Group on obesity 2003-date; Member of the Obesity Advisory Panel at Health Development Agency 2002-2003
• Mr Ian David Warburton
• Mr Bill Baillicu
• Mrs Julia Mary Hetwood
• MsDiana Sandy

Patrons

• Anne Diamond

Parliamentary Patrons

• David Amess
• John Austin MP is the Labour MP for Erith and Thamesmead. Previously a community and social worker, he was National Chairman of the Association of Community Health Councils for England and Wales. He served on the Health Select Committee for eleven years until 2005
• Jim Dowd MP is the Labour MP for Lewisham West. Previously a Government Whip, he has been a member of the Select Committee on Health since 2001.
• Dr Ian Gibson MP is the Labour MP for Norwich North. Following a distinguished academic career in biology, he has been a member of the Science and Technology Select Committee since 1997, and was chairman from 2001 to 2005. Ian is also, Secretary to the All-Party Medical Technology Group, Vice-chair of the All-Party Food and Health Forum Group, Vice-chair of the All-Party Medical Research Group and Treasurer of the All-Party Scientific Committee Group. http://www.iangibsonmp.co.uk
• Sandra Gidley MP is the Liberal Democrat MP for Romsey. She is currently the Liberal Democrat Spokesperson for Health, and a member of the Select Committee on Health. Sandra is also Chair of the All-Party Health Group, All-Party Mental Health Group and Vice-chair of the All-Party Men's Health Group. http://www.sandragidley.org
• Cheryl Gillan MP is the Conservative MP for Chesham and Amersham. A previous member of the Science and Technology Select Committee, she is now Vice-chair of the All-Party Diabetes Group. http://www.epolitix.com/EN/MPWebsites/Cheryl+Gillan/home.htm
• Chris Grayling MP is the Conservative MP for Epsom and Ewell. Currently the Shadow Secretary of State for Transport, he was previously Conservative spokesman on Nutrition, Obesity and Complimentary Healthcare. http://www.chrisgrayling.net
• Dr Brian Iddon MP is the Labour MP for Bolton South East. A Fellow of the Royal Society of Chemistry, and a member of the Select Committee on Science and Technology. He is also a member of the Health and Social Services Backbench Committee and the Westminster Diet and Health Forum. Brian has announced that he will stand down from Parliament at the next general election. http://www.brianiddon.org.uk
• Lynne Jones MP is the Labour MP for Birmingham Selly Oak. She served on the Select Committee on Science and Technology for nine years until 2001 and now Chairs the All-Party Group on Mental Health. http://www.lynnejones.org.uk
• Tim Loughton MP is the Conservative MP for East Worthing and Shoreham. He is currently Conservative Shadow Minister for Children and Health http://www.timloughton.com
• Fiona Mactaggart is the Labour MP for Slough. A former Minister in the Home Office, she is now a member of the Select Committee on Education and Skills. http://www.fionamactaggart.labour.co.uk
• Adrian Sanders is the Liberal Democrat MP for Torbay. He is the Lib Dem Deputy Chief Whip and Chair of the All-Party Diabetes Group. http://www.adriansanders.org
• David Tredinnick is the Conservative MP for Bosworth. He is Chair All-Party Integrated and Complementary Healthcare Group
• Christopher Haskins is a crossbench Life Peer.
• Earl Howe is the Conservative Spokesperson for Health in the Lords. He is also Treasurer of the Cross Party Group on Cardiac Risk in the Young.
• Baroness Masham of Ilton is a Crossbench Life Baroness. She is a fellow of the Chartered Society of Physiotherapy, Chair of the Cross Party Health Group and Patient and Public Involvement in Health Group, and Vice-chair of the Obesity Group and Men's Health Group.
• Baroness Miller is the Liberal Democrat Spokesperson for Environment, Food and Rural Affairs. She is a member of the Cross Party Food and Health Forum Group. Her publications include Hungry for Change - A UK Food Policy, published in 2004.
• Baroness Northover is the Liberal Democrat Spokesperson for International Development. She has lectured on the History of Twentieth Century Medicine at University College London and the Wellcome Institute and served as Lib Dem health spokesperson for 2 years. She is a patron of Breast Cancer Campaign
• Baroness Perry of Southwark is a Conservative Life Peer. She is a member of the Lords Science and Technology Select Committee and was previously a non-executive board member of the Addenbrooke NHS Trust.
• Lord Skelmersdale is the Conservative Spokesperson for Work and Pensions. He was the Opposition Spokesperson for Health from 2003-04.
• Baroness Tonge is a Liberal Democrat Life Baroness. A former Doctor specialising in General Practice and Family Planning, she is now Vice-chair of the Cross Party Pharmacy Group and Health Group.
• Lord Walton of Detchant is a Crossbench Life Peer. Following a career as a Doctor specialising in neurology, he has been a member of the Lords Select Committees on Science and Technology and Medical Ethics.

Affiliations

PR/Lobbying Agencies

• Whitehouse Consultancy

Contact

http://www.toast-uk.org/