Difference between revisions of "Freud Communications"
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| − | [[Freud Communications]] Limited is a PR company with offices in London, New York and Los Angeles. | + | [[Freud Communications]] Limited is a PR company with offices in London, New York and Los Angeles. It was founded in July 3 1990 by [[Matthew Freud]]. It was previously known as [[Jaystone PLC]]. |
| − | |||
| − | In | + | == History == |
| − | [http://www. | + | * The company was founded in 1990 |
| + | * In 1994, [[Freud Communications]] was sold to [[Abbott Mead Vickers]] (AMV) for a reported £10m | ||
| + | * In 2001 [[Matthew Freud]] bought [[Freud Communications]] back after AMV was taken over by [[Omnicom]] <ref> Ciar Byrne [http://www.independent.co.uk/news/media/freud-makes-acircpound14m-from-sale-of-his-pr-company-494387.html Freud makes £14m from sale of company] ''The Independent'',June 17 2005, Accessed December 20 2008</ref> | ||
| + | * In 2005 [[Freud Communications]] was sold to the [[Publicis Groupe]] | ||
| + | * In 2007 [[Freud Communications]] acquired the advertising firm [[DFGW]]. | ||
| + | == Advertising == | ||
| + | In 2007 [[Freud Communications]] acquired the advertising firm [[DFGW]]. Freud was understood to have paid a negligible amount for the agency. Under the terms of the deal [[DFGW]] will be absorbed into Freud and will move its 12-strong team from London's High Holborn to Freud's offices in Mortimer Street. The agency will trade as [[Freud Communications]]. <ref> Kunal Dutta, [http://www.brandrepublic.com/Campaign/News/658017/Freud-moves-advertising-following-DFGW-buyout/ Freud moves into advertising]''Campaign'' May 18 2007, Accessed December 20 2008</ref> | ||
| + | |||
| + | == [[Publicis Groupe]] == | ||
| + | |||
| + | In 2005 [[Freud Communications]] became part of the [[Publicis Groupe]]<ref> Publicis Groupe | ||
| + | [http://www.publicisgroupe.com/site/media/PUBLICIS_GB_WEB18829.pdf Annual Report 2005], Accessed December 4 2008</ref> The [[Publicis Groupe]] bought 50.1% of the company. It is thought the deal was worth around £35 million of which £14m went to [[Matthew Freud]]. Freud is believed to have retained around two-thirds of the 49.9 per cent not owned by Publicis.<ref> Jennifer Whitehead, [http://www.brandrepublic.com/news/480703/publicis-groupe-takes-majority-stake-freud-communications/ "Publicis Groupe takes majority stake in Freud Communications"], Brand Republic, June 17 2005. Accessed December 4 2008</ref>. | ||
| + | |||
| + | == People == | ||
| + | <ref> [http://www.freuds.com/directors Directors] ''Freuds'', accessed 24 October 2014 </ref> | ||
| + | *[[Matthew Gould]], chairman | ||
| + | *[[Andrew McGuiness]], CEO | ||
| + | *[[Alex Johnston]], director | ||
| + | *[[Arlo Brady]], managing director of corporate | ||
| + | *[[Serge Vaezi]], strategy director | ||
| + | *[[Ruth Settle]], corporate director | ||
| + | *[[Nick Mulholland]], managing director | ||
| + | *[[Jo Grierson]], director | ||
| + | *[[Nicola Howson]], director | ||
| + | *[[Tom Wright]], director | ||
| + | *[[Alice Cartner-Morley]], insights director | ||
| + | *[[Alex Harrison]], head of strategy | ||
| + | *[[Samuel Smith]], associate director | ||
| + | |||
| + | ===Former people=== | ||
| + | *Lord [[Philip Gould]] was chairman before passing away in 2011. <ref> House of Lords | ||
| + | [http://www.publications.parliament.uk/pa/ld/ldreg/reg10.htm Register of Members Interests], Accessed December 4 2008</ref> | ||
| + | *[[Caroline Preston]] was appointed deputy press officer to PM [[David Cameron]], then head of broadcasting in June 2015 | ||
| + | |||
| + | == Clients == | ||
| + | *[[airbnb]] | [[ASDA]] | [[BAFTA]] | [[Baileys]] | [[BBC Films]] | [[BFI]] | [[Burberry]] | [[Cesar]] | [[Compare The Market]] | [[Conde Nast]] | [[Diageo]] | [[Department of Health]] | [[Doritos]] | [[Food Network]] | [[20th Century Fox]] | [[Galaxy]] | [[Google]] | [[Gordon Ramsay]] | [[Gucci]] | [[Guinness]] | [[Keshet International]] | [[KFC]] | [[Lionsgate]] | [[London 2012]] | [[Lynx]] | [[m&m’s]] | [[Maltesers]] | [[Mars]] | [[NBC]] | [[Universal]] | [[Pedigree]] | [[Pepsi MAX]] | [[Pepsi]] | [[Pepsico]] | [[Princes Trust]] | [[Product RED]] | [[Quaker]] | [[Sheba] | [[Sky]] | [[Soho House]] | [[Sony Pictures]] | [[Talk Talk]] | [[TimeWarner]] | [[Travel Channel]] | [[Tropicana]] | [[Universal Studios]] | [[Vertigo Films]] | [[Vodafone]] | [[Walkers]] | [[Warburtons]] | [[WB]] | [[Whiskas]] | [[Working Title]] <ref> [http://www.freuds.com/clients Clients] ''Freuds'', accessed 24 October 2014 </ref> | ||
| + | |||
| + | * UK [[Department of Health]] - [[Change4Life]] anti-obesity campaign from September 2008. Coalition government documents released showed this work brought in monthly fees between £40,000 - 45,000 for May - September 2010 via [[Central Office of Information]]. Change4Life will run until at least March 2011, with the fees expected to remain in this range. <ref>Matt Cartmell and David Woods,[http://www.prweek.com/uk/news/1042858/Government-transparency-data-reveals-Whitehall-spending-PR Government 'transparency' data reveals Whitehall spending on PR], PR Week UK, 25 November 2010, 6:00am, accessed 29 November 2010. </ref> | ||
| + | |||
| + | *[[Saudi Arabian Council for Economic and Development Affairs]] - Freud's are advising the Council, chaired by Deputy crown Prince Mohammed bin Salman, with the aim to reduce the country's dependence on oil revenues. The prince is rolling out a programme of economic and cultural modernisation which contributes to the Saudi Vision 2030. <ref>[http://www.prweek.com/article/1394019/freuds-advises-saudi-royals-modernisation-programmes 'Freuds advises Saudi royals modernisation programmes'] ''PR Week'', 8 May 2016, accessed 10 May 2016</ref> | ||
== Contact Details == | == Contact Details == | ||
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Company No. 02478112 | Company No. 02478112 | ||
| − | 55 Newman Street | + | 55 Newman Street, London, W1T 3EB |
| − | |||
| − | London | ||
| − | |||
| − | W1T 3EB | ||
==Notes== | ==Notes== | ||
<references/> | <references/> | ||
[[category:Public relations firms]][[Category:PR Industry]] | [[category:Public relations firms]][[Category:PR Industry]] | ||
Latest revision as of 16:19, 10 May 2016
Freud Communications Limited is a PR company with offices in London, New York and Los Angeles. It was founded in July 3 1990 by Matthew Freud. It was previously known as Jaystone PLC.
Contents
History
- The company was founded in 1990
- In 1994, Freud Communications was sold to Abbott Mead Vickers (AMV) for a reported £10m
- In 2001 Matthew Freud bought Freud Communications back after AMV was taken over by Omnicom [1]
- In 2005 Freud Communications was sold to the Publicis Groupe
- In 2007 Freud Communications acquired the advertising firm DFGW.
Advertising
In 2007 Freud Communications acquired the advertising firm DFGW. Freud was understood to have paid a negligible amount for the agency. Under the terms of the deal DFGW will be absorbed into Freud and will move its 12-strong team from London's High Holborn to Freud's offices in Mortimer Street. The agency will trade as Freud Communications. [2]
Publicis Groupe
In 2005 Freud Communications became part of the Publicis Groupe[3] The Publicis Groupe bought 50.1% of the company. It is thought the deal was worth around £35 million of which £14m went to Matthew Freud. Freud is believed to have retained around two-thirds of the 49.9 per cent not owned by Publicis.[4].
People
- Matthew Gould, chairman
- Andrew McGuiness, CEO
- Alex Johnston, director
- Arlo Brady, managing director of corporate
- Serge Vaezi, strategy director
- Ruth Settle, corporate director
- Nick Mulholland, managing director
- Jo Grierson, director
- Nicola Howson, director
- Tom Wright, director
- Alice Cartner-Morley, insights director
- Alex Harrison, head of strategy
- Samuel Smith, associate director
Former people
- Lord Philip Gould was chairman before passing away in 2011. [6]
- Caroline Preston was appointed deputy press officer to PM David Cameron, then head of broadcasting in June 2015
Clients
- airbnb | ASDA | BAFTA | Baileys | BBC Films | BFI | Burberry | Cesar | Compare The Market | Conde Nast | Diageo | Department of Health | Doritos | Food Network | 20th Century Fox | Galaxy | Google | Gordon Ramsay | Gucci | Guinness | Keshet International | KFC | Lionsgate | London 2012 | Lynx | m&m’s | Maltesers | Mars | NBC | Universal | Pedigree | Pepsi MAX | Pepsi | Pepsico | Princes Trust | Product RED | Quaker | [[Sheba] | Sky | Soho House | Sony Pictures | Talk Talk | TimeWarner | Travel Channel | Tropicana | Universal Studios | Vertigo Films | Vodafone | Walkers | Warburtons | WB | Whiskas | Working Title [7]
- UK Department of Health - Change4Life anti-obesity campaign from September 2008. Coalition government documents released showed this work brought in monthly fees between £40,000 - 45,000 for May - September 2010 via Central Office of Information. Change4Life will run until at least March 2011, with the fees expected to remain in this range. [8]
- Saudi Arabian Council for Economic and Development Affairs - Freud's are advising the Council, chaired by Deputy crown Prince Mohammed bin Salman, with the aim to reduce the country's dependence on oil revenues. The prince is rolling out a programme of economic and cultural modernisation which contributes to the Saudi Vision 2030. [9]
Contact Details
Company No. 02478112
55 Newman Street, London, W1T 3EB
Notes
- ↑ Ciar Byrne Freud makes £14m from sale of company The Independent,June 17 2005, Accessed December 20 2008
- ↑ Kunal Dutta, Freud moves into advertisingCampaign May 18 2007, Accessed December 20 2008
- ↑ Publicis Groupe Annual Report 2005, Accessed December 4 2008
- ↑ Jennifer Whitehead, "Publicis Groupe takes majority stake in Freud Communications", Brand Republic, June 17 2005. Accessed December 4 2008
- ↑ Directors Freuds, accessed 24 October 2014
- ↑ House of Lords Register of Members Interests, Accessed December 4 2008
- ↑ Clients Freuds, accessed 24 October 2014
- ↑ Matt Cartmell and David Woods,Government 'transparency' data reveals Whitehall spending on PR, PR Week UK, 25 November 2010, 6:00am, accessed 29 November 2010.
- ↑ 'Freuds advises Saudi royals modernisation programmes' PR Week, 8 May 2016, accessed 10 May 2016
