Freud Communications
Freud Communications Limited is a PR company with offices in London, New York and Los Angeles. It was founded in July 3 1990 by Matthew Freud. It was previously known as Jaystone PLC.
History
- The company was founded in 1990
- In 1994, Freud Communications was sold to Abbott Mead Vickers (AMV) for a reported £10m
- In 2001 Matthew Freud bought Freud Communications back after AMV was taken over by Omnicom [1]
- In 2005 Freud Communications was sold to the Publicis Groupe
- In 2007 Freud Communications acquired the advertising firm DFGW.
Advertising
In 2007 Freud Communications acquired the advertising firm DFGW. Freud was understood to have paid a negligible amount for the agency. Under the terms of the deal DFGW will be absorbed into Freud and will move its 12-strong team from London's High Holborn to Freud's offices in Mortimer Street. The agency will trade as Freud Communications. [2]
Publicis Groupe
In 2005 Freud Communications became part of the Publicis Groupe[3] The Publicis Groupe bought 50.1% of the company. It is thought the deal was worth around £35 million of which £14m went to Matthew Freud. Freud is believed to have retained around two-thirds of the 49.9 per cent not owned by Publicis.[4].
People
- Matthew Gould, chairman
- Andrew McGuiness, CEO
- Alex Johnston, director
- Arlo Brady, managing director of corporate
- Serge Vaezi, strategy director
- Ruth Settle, corporate director
- Nick Mulholland, managing director
- Jo Grierson, director
- Nicola Howson, director
- Tom Wright, director
- Alice Cartner-Morley, insights director
- Alex Harrison, head of strategy
- Samuel Smith, associate director
Former people
- Lord Philip Gould was chairman before passing away in 2011. [6]
- Caroline Preston was appointed deputy press officer to PM David Cameron, then head of broadcasting in June 2015
Clients
- airbnb | ASDA | BAFTA | Baileys | BBC Films | BFI | Burberry | Cesar | Compare The Market | Conde Nast | Diageo | Department of Health | Doritos | Food Network | 20th Century Fox | Galaxy | Google | Gordon Ramsay | Gucci | Guinness | Keshet International | KFC | Lionsgate | London 2012 | Lynx | m&m’s | Maltesers | Mars | NBC | Universal | Pedigree | Pepsi MAX | Pepsi | Pepsico | Princes Trust | Product RED | Quaker | [[Sheba] | Sky | Soho House | Sony Pictures | Talk Talk | TimeWarner | Travel Channel | Tropicana | Universal Studios | Vertigo Films | Vodafone | Walkers | Warburtons | WB | Whiskas | Working Title [7]
- UK Department of Health - Change4Life anti-obesity campaign from September 2008. Coalition government documents released showed this work brought in monthly fees between £40,000 - 45,000 for May - September 2010 via Central Office of Information. Change4Life will run until at least March 2011, with the fees expected to remain in this range. [8]
- Saudi Arabian Council for Economic and Development Affairs - Freud's are advising the Council, chaired by Deputy crown Prince Mohammed bin Salman, with the aim to reduce the country's dependence on oil revenues. The prince is rolling out a programme of economic and cultural modernisation which contributes to the Saudi Vision 2030. [9]
Contact Details
Company No. 02478112
55 Newman Street, London, W1T 3EB
Notes
- ↑ Ciar Byrne Freud makes £14m from sale of company The Independent,June 17 2005, Accessed December 20 2008
- ↑ Kunal Dutta, Freud moves into advertisingCampaign May 18 2007, Accessed December 20 2008
- ↑ Publicis Groupe Annual Report 2005, Accessed December 4 2008
- ↑ Jennifer Whitehead, "Publicis Groupe takes majority stake in Freud Communications", Brand Republic, June 17 2005. Accessed December 4 2008
- ↑ Directors Freuds, accessed 24 October 2014
- ↑ House of Lords Register of Members Interests, Accessed December 4 2008
- ↑ Clients Freuds, accessed 24 October 2014
- ↑ Matt Cartmell and David Woods,Government 'transparency' data reveals Whitehall spending on PR, PR Week UK, 25 November 2010, 6:00am, accessed 29 November 2010.
- ↑ 'Freuds advises Saudi royals modernisation programmes' PR Week, 8 May 2016, accessed 10 May 2016