Difference between revisions of "Populus"
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'''Populus''' is a market research company used by various organisations including [[The Times]] newspaper and the [[Stockholm Network]] to create public opinion polls on political issues. The director of Populus is former [[The Times|Times]] journalist [[Rick Nye]]<ref>Rick Nye, [http://www.populus.co.uk/-the-concerned-consumer-index-article.html Media Centre], ''Populus'', Accessed 24-April-2010</ref>. The company co-founded the [[British Polling Council]]<ref>Press Release, [http://www.britishpollingcouncil.org/press041101.html On November 15th the British Polling Council (BPC) will be launched], ''British Polling Council'', Accessed 24-April-2010</ref>. | '''Populus''' is a market research company used by various organisations including [[The Times]] newspaper and the [[Stockholm Network]] to create public opinion polls on political issues. The director of Populus is former [[The Times|Times]] journalist [[Rick Nye]]<ref>Rick Nye, [http://www.populus.co.uk/-the-concerned-consumer-index-article.html Media Centre], ''Populus'', Accessed 24-April-2010</ref>. The company co-founded the [[British Polling Council]]<ref>Press Release, [http://www.britishpollingcouncil.org/press041101.html On November 15th the British Polling Council (BPC) will be launched], ''British Polling Council'', Accessed 24-April-2010</ref>. | ||
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| + | ==Polling on public views to new nuclear build== | ||
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| + | In April 2011 Populus conducted a poll on British attitudes to the building of a new generation of nuclear power stations in the UK. | ||
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| + | :Populus interviewed a random sample of 2,049 adults aged 18+ online between 21st April 2011 and 25th April 2011. Interviews were conducted across Great Britain and the results have been weighted to be representative of all adults. | ||
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| + | <ref> Populus, [http://www.populus.co.uk/wp-content/uploads/download_pdf-250411-Financial-Times-British-attitudes-to-new-nuclear-power-stations.pdf Nuclear | ||
| + | ONLINE Fieldwork : 21st - 25th April 2011], acc 11 October 2013 </ref> | ||
==Stockholm Network work== | ==Stockholm Network work== | ||
Revision as of 00:38, 11 October 2013
Populus is a market research company used by various organisations including The Times newspaper and the Stockholm Network to create public opinion polls on political issues. The director of Populus is former Times journalist Rick Nye[1]. The company co-founded the British Polling Council[2].
Contents
Polling on public views to new nuclear build
In April 2011 Populus conducted a poll on British attitudes to the building of a new generation of nuclear power stations in the UK.
- Populus interviewed a random sample of 2,049 adults aged 18+ online between 21st April 2011 and 25th April 2011. Interviews were conducted across Great Britain and the results have been weighted to be representative of all adults.
Stockholm Network work
Populus director Rick Nye was appointed as the secretary for Market House International[4], the company set up to run the Stockholm Network. Populus have conducted polling work for the Stockholm Network including a 2004 report into European Healthcare[5].
People
- Andrew Cooper - co-founder of Populus, spent two years as Prime Minister David Cameron's director of strategy until October 2013, continues to offer advice to the PM and oversees data analytics for the Conservatives' election campaign. [6]
- Rick Nye
Clients
- Asda
- AA
- BAA
- BUPA - 'Populus helped BUPA engage opinion formers from across the political spectrum by investigating the attitudes of patients and the general public towards the role of independent healthcare providers in the NHS'. This included 'a three-year programme of qualitative and quantitative research among the general population and patients and to provide a neutral platform where the conclusions and consequences of this research could be discussed openly and impartially - a thought leadership programme. This has resulted in two books Panacea or Placebo and What Patients Really Want published by Populus with the award-winning Profile Books which have included contributions from leading health commentators, patient advocates and the NHS Confederation alongside original opinion research and analysis. The results: As a consequence BUPA has been able to engage a wide range of stakeholders, using the medium of independent research findings, to demonstrate its strategic leadership in a sensitive area of public policy'.[7]
- Conservative Party
- Saga
- The Army
- Times Online
Affiliations
Notes
- ↑ Rick Nye, Media Centre, Populus, Accessed 24-April-2010
- ↑ Press Release, On November 15th the British Polling Council (BPC) will be launched, British Polling Council, Accessed 24-April-2010
- ↑ Populus, [http://www.populus.co.uk/wp-content/uploads/download_pdf-250411-Financial-Times-British-attitudes-to-new-nuclear-power-stations.pdf Nuclear ONLINE Fieldwork : 21st - 25th April 2011], acc 11 October 2013
- ↑ 288a Appointment of Rick Nye as Secretary, Stockholm Network Secretary Appointed 05-12-2003, Companies House, 05-November-2003
- ↑ Stockholm Network, Eye on Europe, Stockholm Network, Eye on Europe, Issue 1, Summer 2004, Accessed 24-April-2010
- ↑ John Owens, Number 10 strategist returns to Populus as Tories step up campaigning, PRWeek, 7 October 2013, acc 11 October 2013
- ↑ Populus, Case studies: BUPA, accessed 9 November 2010.
