British Polling Council

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The British Polling Council was launched by "a number of Britain's leading pollsters", in order to "ensure standards of disclosure which will give consumers of survey results that enter the public domain an adequate basis for judging the reliability and validity of the results"[1].


Comres | ICM | Ipsos MORI | NOP | ORB | Populus | TNS System 3 | YouGov


John Barter, President | Simon Atkinson (Ipsos MORI), David Butler (Fellow of Nuffield College Oxford) | David Cowling (BBC) | David McKie (ex Deputy Editor of The Guardian), Nick Moon (NOP) | Adam Phillips (A past Chairman of the Market Research Society and Chairman of ESOMAR's Professional Standards Committee) | Colin Rallings (Professor at the Local Government Chronicle Election Centre at University of Plymouth) | Peter Riddell (The Times) | Peter Kellner (YouGov)


  1. Press Release, On November 15th the British Polling Council (BPC) will be launched, British Polling Council, Accessed 24-April-2010