Roderick Nye
Rick Nye is a Director of Populus, a research consultancy 'specialising in evaluating and advising on corporate reputation, issues management and strategic communication'.[1] Prior to that Nye was director of Research at the Conservative Party and was one of the former directors of the Social Market Foundation.[2] Specialties include 'reputation research in public & private sectors, issues & crisis management, message alignment'[3] As the Conservatives' Director of Research he 'managed the Party's largest department, ran its polling and advertising campaigns and acted as speechwriter and adviser to successive Tory leaders.'[4] He encourages companies launching PR campaigns to influence policy or have it changed to use 'research', commission a survey and send out a press release:
- '...if you are looking at a long-term campaign to make real changes, you have to go about it like a political party or well-funded NGO would, and use research...An MP is more likely to back a campaign if there is hard evidence behind it...If you can back up your campaign with research that is impartial you are more likely to be taken seriously.'[5]
Contents
Experience
- September 2003 – Present Director Populus Corporate reputation research & analysis.
- January 1999 – February 2003 Director of Research Conservative Party, Political adviser & speechwriter. Ran polling and advertising campaigns.
- December 1994 – December 1998 Director Social Market Foundation (4 years 1 month) Campaigning, writing and publishing on health, education and welfare reform.
- He is a former Times new technology journalist of the year.[6]
Affiliations
- Stockholm Network | Populus | Market House International, Secretary | Social Market Foundation | The Times | Conservative Party
Resources
- LinkedIn Rick Nye
Notes
- ↑ LinkedIn Rick Nye, accessed 10 February 2010
- ↑ Social Market Foundation Profile, New Statesman, 29 May 09, acc 8 Apr 2010.
- ↑ LinkedIn Rick Nye, accessed 10 February 2010
- ↑ LinkedIn Rick Nye, accessed 10 February 2010
- ↑ Wallace, C. 27 January 2010. PR Week. Better campaigns: Research: 3 ways to use it Accessed 8 April 2010.
- ↑ Derived from LinkedIn Rick Nye, accessed 10 February 2010
