Raphael Recanati International School
Operation Cast Lead
According to the IDC's official magazine, the Sammy Ofer School played a key role in the HelpUsWin.org social media effort during Israeli offensive in the Gaza Strip in early 2009, operation Cast Lead.
- Help Us Win was an online Israeli hasbara project sponsored by the Sammy Ofer School of Communications and the RRIS, and run together with Stand With Us, during Operation Cast Lead. Working with Stand With Us, the [Sammy Ofer School]’s dean, Dr.Noam Lemelshtrich-Latar and Major Reserve Jonathan Davis of the IDC, prepared the IDC students with relevant information that would help their cause. Asaf Talmor-Wertheimer, CEO and Co-Founder, Atarim Group Ltd. took time from work to join the Help Us Win cause as one of the group leaders. Blogging around the clock hundreds of students volunteered to pool their online resources and talents to develop online material that could be used to fight the negative image being portrayed of Israel in the media.