Public First

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Twenty-pound-notes.jpg This article is part of the Lobbying Portal, a sunlight project from Spinwatch.

Public First is a lobbying firm founded in 2016 by ex-government special adviser James Frayne, a lobbyist who has worked for UK environment secretary Michael Gove while he was at the UK Department for Education; in think tanks; and in commercial lobbying agencies.

Public First is focused on 'helping organisations change public policy and improve their reputations' - in other words, persuading the public to support the interests of its corporate clients. [1]

Frayne has a reputation for being one of the best of the current crop of Tory-leaning media strategists. Among critics, he is known for his promotion of deceptive astroturf campaigns for business interests. He is a former director policy and strategy at the Policy Exchange, a leading right-wing think tank.


According to Public First's website 'our staff have been recruited from the highest levels of Government, the media, think tanks, campaigns, Parliament and agencies. They all recognise the power of the public in creating and shaping public policy.'



No clients are listed on the agency's website, only a generic statement that 'Since our launch we have worked with a number of the world’s biggest businesses, for Government departments and agencies, and for trade associations, think tanks and charities.'[2]

Contact, Resources and Notes

Address: 11 Tufton Street, London SW1P 3Q


  1. Public First, company website, undated, circa July 2019
  2. Our experience, company website, undated, last accessed 15 July 2019