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John Luik is a senior fellow of the Democracy Institute, and a tobacco industry consultant who, according to reports, was sacked from two academic posts in Canada for misrepresenting his credentials. He regularly co-authors articles in the media with Patrick Basham, the founder of the Democracy Institute, on a range of topics including tobacco regulation, obesity, alcohol and public health.
- 1 Background
- 2 Tobacco industry work
- 3 'Misrepresenting' Academic Credentials
- 4 Problems with Academic Publications
- 5 Obesity views
- 6 BMJ article
- 7 External resources
- 8 Publications
- 8.1 Books
- 8.2 Popular press, magazines articles and web publications
- 8.3 Tobacco industry connections - correspondence to or from John Luik
- 8.4 Tobacco industry connections - correspondence regarding John Luik
- 9 Affiliations
- 10 Notes
John Luik was born in Portland Oregon in 1950. He attended Oxford University on a Rhodes scholarship where he completed a PhD in philosophy.
- 1977-1985 Nazrene College, Winnipeg -
- 1985 Brock University, -Taught applied and personal ethics
- 1986 Receives doctorate from Oxford University
- 1991-1999 Associates for Research in the Science of Enjoyment (ARISE)
- 1993 Commissioned by tobacco industry lawyers Shook, Hardy and Bacon to produce a book on plain packaging.
- 2006 Senior Fellow - Democracy Institute
'Luik has reportedly been dismissed from two academic posts over irregularities in his CV. He reportedly claimed, while at the Nazarene College in Winnipeg from 1977 to 1985 'to have a doctorate from Oxford University'. He eventually received his doctorate but 'not until 1986. He then went on to work at Brock University in 1986, until an official investigation reported, that he had cited ‘visiting professorships that didn't exist, books and articles that simply didn't exist’ in his CV.
Tobacco industry work
Luik has advised American and Canadian tobacco companies on passive smoking. He has also written numerous articles on the over-exaggeration of the health effects of second-hand smoke, has spoken at tobacco company conferences and workshops, has been employed as a anti-smoke-free spokesperson, and is a featured columnist on the smokers' rights website FORCES. Luik co-authored a book with Gio Gori, published by British Columbia's Fraser Institute, called "Passive Smoke: The EPA's Betrayal of Science and Policy" in which they blame the EPA for producing "junk science". Luik lobbied on behalf of restaurants in 1999 during Toronto's smoke-free bylaw campaign in 1999, criticising a report by Toronto's Medical Officer of Health that linked lung cancer and passive smoking.
Plain Packs Working Group
In 1993, representatives from eight international tobacco companies set up The Plain Pack Group, also known as the Plain Packs Working Group, to develop a coordinated, worldwide strategy against plain packaging. The companies commissioned a book about the issue and in 1994 Luik was invited to a meeting at Rothmans Tobacco to discuss a proposal he had submitted to serve as managing editor for the publication. The book, entitled "Plain Packaging and the Marketing of Cigarettes", was published in 1998 by Admap Publications in Oxfordshire, England. It concluded that public health assumptions about the beneficial effects of plain packaging were defective, that plain packaging would cause problems with smuggling and threaten the values of a democratic society. It wasn't until 2001 that a report emerged in the Montreal Gazette that Luik was paid US $155,000 to edit the book. The total cost of the book project to the participating tobacco companies was US $240,000.
Luik was also an associate of the tobacco industry-funded group, Associates for Research in the Science of Enjoyment (ARISE), that was publicly active between 1991 and 1999. ARISE members promoted the use of legal substances, including tobacco, to relieve stress and thus benefit health. In 1993 Luik delivered a paper called Pleasure and Democratic Principles at an ARISE conference in Brussels in which he labeled public health authorities "neo-puritans" and "health paternalists" and claimed they were "fundamentally at odds with the core values of a democratic society, namely autonomy and respect." Speaking as a representative of the Niagara Institute at a subsequent ARISE conference in Amsterdam in 1995, Luik labeled health promotion as "anti-science, anti-reason and anti-freedom," and said it was closer in nature to religion and politics than science."
New Plain Packaging Book
Some 18 years later, on the eve of the British Government's consultation on Plain Packaging, and on No Smoking Day 2012, Patrick Basham and Luik published a book on the issue, entitled "The Plain Truth". The book was launched at the Institute of Economic Affairs. The press release for the book noted: "Plain packaging does not work. Furthermore, it cannot work, argue Patrick Basham and John Luik in this timely, provocative book that confronts the public health establishment’s proposal to mandate the plain packaging of tobacco products."
Supporting the Industry's Arguments
In 2011, Luik and Basham supported the legal strategy of the Tobacco Industry by approaching the plain packaging issue from the point of intellectual property and trademark rights. The Washington Legal Foundation published a 'monograph' of their Democracy Institute publication entitled "Erasing Intellectual Property. 'Plain Packaging' for consumer products and the implications for Trademark rights". This publication was subsequently used in their submission to the public consultation on plain packaging in Australia.
In January 2012, the Washington Legal Foundation published a working paper against health warnings by the couple. The key points according to the authors:
- Graphic health warnings are not grounded in social psychological principles and are not supported by scientific evidence. Properly conducted studies show that such warnings not only are ineffective, but can be counterproductive.
- Graphic health warnings are fundamentally at odds with three core democratic values: autonomy, respect, and freedom of expression..
Praise of Plain Packaging Campaigns
In the June 2011 issue of the industry magazine Tobacco Reporter, John Luik offers praise to the tobacco control movement in general, and to Australia's move towards plain packaging in particular.
- Finally, one must give credit to the fact that the focus on plain packaging represents a new and more strategically sophisticated appreciation on the part of the anti-tobacco lobby of both how the industry is structured and how it earns its money. The lobby has realized that cigarettes are in many ways a commodity product that achieves its distinctiveness not so much through functional differences but through brand identity, an identity that is represented in the product’s packaging.
- This means that the industry’s equity and sustained profitability is a function of the value of its brands. If one wishes to attack the industry at its most vulnerable point, there is no better place than to destroy the value of its brands through eliminating their distinctive packaging.
With this, Luik offers an insight in the potential impact of plain packaging for the industry's profits.
Against Display Bans
In 2009, Luik and Basham wrote a report attacking Tobacco Display Bans, published by the Democracy Institute. Although this publication was announced on several websites, it is not published by the Democracy Institute, nor anywhere else. Nor is the report in the catalogue of the British Library. The only reference to the 203-page book seems to be an editorial in the industry trade magazine Tobacco Reporter. It might be that project never got beyond an article in Spiked-online.
In 2011, Luik and Basham published a paper in the journal Economic Affairs on the same topic. According to the abstract the paper examined the effects of tobacco display bans in four countries: Canada, Iceland, Thailand and Ireland. "The empirical evidence suggests that the bans have not been effective at reducing the incidence of smoking. They have, however, succeeded in severely damaging the revenues of the independent retail sector and bolstering the illicit market in tobacco."
Work on Passive Smoking
In 1987, Philip Morris and its law-firms Covington and Burling and Shook, Hardy and Bacon created the "Whitecoat Project" to counter claims that passive smoking was harmful to health. (The tobacco industry describes second-hand smoke as environmental tobacco smoke or ETS).
The "Whitecoat Project " sought to single out independent scientists and analysts who would "go beyond the establishment of a controversy concerning an alleged ETS health risk but to disperse the suspicion of risk." The project aimed to “generate a body of scientific and technical knowledge in the field of ETS” so it could be used to “provide scientific and technical resources to challenge existing laws; counter specific legislative and regulatory threats; and respond to scientific mis-information and bias as it arises in these markets”. The project ran for at least a decade.
Luik was an active player in the project. There is, for instance, in the Legacy Archive of Tobacco Documents, a letter written to Philip Morris’ law firm Brown and Williamson in which Luik suggested two ideas for publications, on top of the work he and Gio Gori were commissioned to do, a book on ETS and an article on the social costs of smoking. He proposed a piece on 'corrupted science' and suggested to publish his comment on a court case decision in Canada. The publication of the comment could be "sponsored by a think-tank here if you wish. The Canadian Tobacco Manufacturer's Committee (BAT, RJR, Rothmans) would be very interested in co-sponsoring such a venture and I think Rothmans in Dennam would be interested as well."
In 1999, Luik and Gori finished their book titled Passive Smoke: The EPA's Betrayal of Science and Policy. The book was published by the Canadian Fraser Institute and challenged the U.S. Environmental Protection Agency's classification of second hand smoke as a Class A carcinogen. Americans for Non-Smokers Rights, a pressure group, called the book “one of the most explicit attacks on the credible science of second-hand smoke".
After Luik and Gori's book attacking the U.S. EPA's report was published, tobacco holdings in the Fraser Institute increased from 1.3 percent ($31,740 to $76,180) of the Institute's total annual budget from 1996 to 1998, to 5 percent ($229,300) in 1999, according to the Montreal Gazette.
An article in the Weekend Australian details how the Australian Institute of Public Affairs hosted Luik on a passive smoking speaking tour in 1996. It said:
- The National Heart Foundation sponsored an Australian speaking tour by Professor Stan Glantz, a professor of medicine at the University of California – the industry's number one enemy. But he arrived to discover somebody had tasted his porridge and sat in his chair... John Luik had criss-crossed the country before him describing the campaign against passive smoking as a "dangerous mix of science and propaganda". His visit was hosted by the Institute for Public Affairs.
'Misrepresenting' Academic Credentials
Luik has been fired from one university and one college for making misleading statements about his academic achievements and qualifications.
According to the Montreal Gazette in 2001:
- (Luik) taught philosophy at the Canadian Nazarene College in Winnipeg from 1977 to 1985, when he was dismissed from the college for lying on his resume. He claimed to have a doctorate from Oxford University. He eventually received his doctorate from Oxford but not until 1986.
- He applied in 1985 to Brock University in St. Catharines, Ontario, and was accepted as an assistant professor in the philosophy department, where he taught applied and professional ethics. Brock knew about his misrepresentation at the Nazarene College but chose to give him another chance, believing that one mistake should not destroy a man's career.
- But, in 1990, Brock discovered that Luik's one mistake had turned into a flood as he continued to misrepresent his academic qualifications. "It is not any single misrepresentation (...) so much as the apparently uniform pattern of misrepresentations engaged in since 1977 that suggests that Professor Luik is not capable of fulfilling his duties and responsibilities as an assistant professor at Brock University," a 17-page faculty report says. The report further states that Professor Luik showed "no particular signs of contrition or even embarrassment on being confronted with his misrepresentation. ... This suggested that what was involved was indeed faulty moral judgement."
- Luik claimed on his resumes to have held a full-time position at the University of Manitoba and to have taught three graduate courses at the University of Winnipeg. He lied on all counts. He never held a full-time job at the University of Manitoba and the graduate course he claimed to have taught at Winnipeg didn't even exist, according to university spokesman Catherine Unruh. She said the university has never offered graduate courses in philosophy.
In June 2001, a CBC Television report investigated Luik’s credentials. It stated that during Luik's professorship at Brock University, the Dean of Humanities, Cecil Abrahams, discovered that Luik had made misleading statements about visiting professorships at other academic institutions and had added books or articles to his list of publications that did not exist. Abrahams told reporters:
- I certainly would not trust anything John Luik says because he must be the worst case of fraud that I have come across and I've been an administrator at universities for a long period of time, both in North America and in Africa, and I think he's by far the worst case of fraudulent behaviour. 
Problems with Academic Publications
Luik tried to get his work published in respected academic journals, but this was not without its challenges. This was specifically so in 1993, for an article attacking EPA and its research on the risks of second-hand smoke. Luik accused the organisation of using "corrupted science" to reach its conclusions about second-hand smoke. He called EPA’s actions "health paternalism" and claimed they posed a threat to legitimate democratic public policy-making.
Luik and the Confederation of European Community Cigarette Manufacturers, who had commissioned the article, discussed various options for publication. Industry documents show that Luik was aware that emphasising the lack of statistical significance for second-hand smoke to cause cancer - although good for the industry - "might risk having the paper accepted for publication". His letter to John Lepere at CECCM also revealed that Luik felt the pressure from the the tobacco industry to take a strong position:
- John, you should note that I am deferring on this issue to your members wishes - specifically PM and RJR - about stating the strongest case possible on statistical significance. (The importance of the matter was brought home to me last week when I met on another matter (...) with RJR Vice President and General Counsel, Dan Donahue, who will be arguing the EPA case and who emphasised that RJR will be taking the position that there is no significance to any of the studies and no reasonable basis for the EPA decision) At the same time you should be aware that an article like this is not easy to get published and receives an enormous amount of very careful reviewing.
The journal of choice was the Philosophy and Public Affairs Journal. Prior to publication, Luik shared the contents of the paper with several tobacco companies and asked for their help in responding to a reviewer’s objection. The reviewer asserted that one of Luik’s central claims was "manifestly false".
Eventually, the article was published in Bostonia, the alumni quarterly of Boston University as 'Pandora’s Box: The Dangers of Politically Corrupted Science for Democratic Public Policy'. The description of the author said only "Dr. John C. Luik, a non-smoker, is a Senior Associate of the Niagara Institute" – no mention of his extensive involvement with the tobacco industry. The Bostonia is sent free to all of the alumni of Boston University and is not peer-reviewed.
CBC Television, investigating Luik's credentials, commented:
- This article written by Luik shows up in an obscure university alumni magazine. It characterizes as corrupt science the research used to link second-hand smoke to lung cancer. It's a seemingly independent rebuttal to the argument in favor of anti-smoking legislation. One that could be quoted by mainstream media outlets looking for balance in the smoking debate. In the article, Luik is described only as a non-smoker and a management consultant. But industry documents show tobacco executives actually worked with Luik to write the article.
Indeed, Philip Morris for instance, intervened with points of criticism and suggestions for change at several points
- There is no evidence to support claims that children are getting fatter or that they will suffer long-term health problems as a result of their weight; Such a public fixation with weight and food could exacerbate the problem of eating disorders and people's obsession with their own weight.
Dr Luik told the Western Mail,
- In the US about 25% of adolescent girls are dieting constantly and 5% have anorexia or bulimia. But this fixation [with food and body image] is not just for girls, but women under 45. The message people are getting is one about an obsession with their bodies - 20 years ago feminists would never have allowed such a public discourse about women's weight. And yet it seems that the health establishment think because it is done under the cover of talking about people's health, it is all right.
Dr Luik added:
- The people who live the longest in both the UK and the US are the pleasantly plump - the people who are most likely to die from a weight-related disorder are those who are either too thin or at a normal body mass index. People who are between a BMI of 26 and 32 are those who are living the longest, yet according to the obesity debate, those are the people who should be dying in the greatest numbers.
In January 2008 Luik and Patrick Basham had an article titled 'Is the obesity epidemic exaggerated? Yes' published in the British Medical Journal. In 2015 Spinwatch's David Miller had a reply to the two men's article published by the journal, where he highlighted some irregularities with their past and called for greater transparency on their funding and outside interests.
- John Luik Interview, Interview Transcript, C.B.C. Television, 21-June-2001
- William Marsden, Niagara-on-the-Lake man is big tobacco's point man: Since 1987, John Luik has been paid by the industry to travel the globe de-bunking cancer-smoking links, The Standard (St. Catharines, Ontario), June 22, 2001 Friday Final Edition
- John Luik Interview, Interview Transcript, Peter Couchman, Australia, 10 July 1996.
- John Luik Interview, Interview Transcript, In Toronto, Chum FM, 16 December 1993.
- David Miller and Steven Harkins Re: Is the obesity epidemic exaggerated? Yes British Medical Journal, 16 April 2015.
- John C. Luik, Freedom of Expression. The case against tobacco advertising bans, Grey Matters Press, 1991. Scanned copy available here.
- David Goicoechea, John Luik & Tim Madigan, The Question of Humanism: Challenges and Possibilities, Prometheus Books, 19 April 1991.
- John Luik, Do Tobacco Advertising Bans Really Work?, Niagara Institute, 1994. Scanned copy available here.
- John Luik, Smokescreen: 'passive smoking' and public policy, Institute of Public Affairs, 1996. Scanned copy available here.
- M.J. Waterson and John C. Luik, Advertising and Markets: A Collection of Seminal Papers, NTC Publications, 12 December 1996.
- John C. Luik, Plain Packaging and the Marketing of Cigarettes, Admap Publications, 1998.
- John Luik, A Picture of Health? Why Graphic Warnings Don't Work, Democracy Institute, 2006.
- John Luik, Patrick Basham & Gio Gori, Diet Nation: Exposing the Obesity Crusade, Social Affairs Unit, 1 December 2006.
- Patrick Basham & John Luik, Gambling A Healthy Bet, Democracy Institute, 31 January 2011.
- John Luik, Unintended Consequences of Health Fascism, Institute of Economic Affairs, 1 June 2011.
- Patrick Basham & John Luik, The Plain Truth: Does Packaging Influence Smoking?, Democracy Institute, 14 March 2012.
Popular press, magazines articles and web publications
- John Luik is interviewed by Jill Singer on Australia's 'Today Tonight' regarding workplace smoking bans. 8 July 1996. View transcript.
- John Luik, 'I Can't Help Myself' Addiction as Ideology, Human Psychopharmacology, Vol. 11, S21-S32, 1996.
- John Luik, 'The 'Smee Report' as a Contribution to the Tobacco Advertising Debate', Niagara Institute, 1999. Scanned copy can be viewed here.
- John Luik & Gio Gori, 'Passive smoke: the EPA’s betrayal of science and policy', Vancouver, Canada: Fraser Institute, 1999.
- John Luik, A Response to 'Towards Healthier Communities in Nova Scotia: A Discussion Paper', Forces International, 2000.
- John Luik, 'Pandora's Box: The Dangers of Politically Corrupted Science for Democratic Public Policy', Niagara Institute, 2000.
- John Luik, 'Smokescreen: 'Passive Smoking' and Public Policy', Forces International, 2001.
- John Luik, 'Ten wasted years', National Post (Canada), 31 January 2003.
- John Luik, 'The Origins of the Junk Science Epidemic', Forces International, December 2003.
- John Luik, 'Junk Science Redux', Forces International, December 2003.
- John Luik, 'Fat Chance: Some Cautions about the War on Fat', Forces International, December 2003.
- John Luik, 'The dark side of tobacco taxes', Financial Post, January 2004.
- John Luik, 'Sheela Basrur, Junk Science and Phantom Risks', Forces International, January 2004.
- John Luik, 'The real light and mild scandal', Tobacco Post, January 2004.
- John Luik, 'Canadian content at WHO', Forces International, August 2004.
- John Luik, 'The perils of denormalization', Tobacco Reporter, September 2004.
- John Luik, 'Binge drinking, advertising bans and higher duties - the wrong prescription', Forces International, 2005.
- John Luik, 'Eat Crow', Forces International, 2005.
- John Luik, 'It's the movies, stupid', Financial Post, 2005.
- John Luik, 'Whoppers and the End of an Epidemic', Tech Central Station, 22 April 2005.
- John Luik, 'They Don't Embarrass Easily', Tech Central Station, 26 April 2005.
- John Luik, 'Only the Plump Die Young?', Tech Central Station, 29 April 2005.
- John Luik, 'Fat, Flabby and Forgetful?', Tech Central Station, 16 May 2005.
- John Luik, 'Putting the General in Surgeon General', Tech Central Station, 29 August 2005.
- John Luik, 'Kids, Fries and Cancer: Is There a Connection?', Tech Central Station, 30 August 2005.
- Patrick Basham & John Luik, 'Four big, fat myths', Sunday Telegraph, 28 November 2006.
- Patrick Basham & John Luik, 'Separating Trans Fat from Fiction', News World Communications, 24 December 2006.
- Patrick Basham & John Luik, 'Is dieting good for you?', Spiked, 22 March 2007.
- John Luik, 'Films', Forces International, 20 July 2007.
- John Luik, 'Regulation Redux: still a bad prescription for smoker’s health', Forces International, 25 July 2007.
- Patrick Basham & John Luik, 'Flabby claims about food and cancer', Spiked, 7 November 2007.
- Patrick Basham & John Luik, 'Censorship built on junk arguments', Spiked, 19 March 2008.
- Patrick Basham & John Luik, 'Take away the junk or we take away your kids', Spiked, 27 March 2008.
- Patrick Basham & John Luik, 'A plastic ban for dummies', Spiked, 17 April 2008.
- Patrick Basham & John Luik, 'A lesson for Britain’s obesity hysterics', Spiked, 14 May 2008.
- Patrick Basham & John Luik, 'Body Mass Index: a big fat lie', Spiked, 28 May 2008.
- Patrick Basham & John Luik, 'The perils of being big in Japan', Spiked, 18 June 2008.
- Patrick Basham & John Luik, 'The fag end of advocacy research', Spiked, 3 July 2008.
- Patrick Basham & John Luik, 'Cigarettes and celluloid: a dubious link', Spiked, 21 July 2008.
- Patrick Basham & John Luik, 'The state-sanctioned bullying of fat kids', Spiked, 30 July 2008.
- Patrick Basham & John Luik, 'It’s official: you can be fat and fit', Spiked, 3 September 2008.
- Patrick Basham & John Luik, 'Putting the government’s ignorance on display', Spiked, 11 December 2008.
- Patrick Basham & John Luik, 'A year of myths about smoking and obesity', Spiked, 23 December 2008.
- Patrick Basham & John Luik, 'Change4Life: change we can’t believe in', Spiked, 7 January 2009.
- Patrick Basham & John Luik, 'Why the government can’t ‘cure’ obesity', Spiked, 4 February 2009.
- Patrick Basham & John Luik, 'Four fat myths about obesity and cancer', Spiked, 26 February 2009.
- Patrick Basham & John Luik, 'Women keep drinking', Spiked, 3 March 2009.
- Patrick Basham & John Luik, 'A display of ignorance over youth smoking', Spiked, 29 April 2009.
- Patrick Basham & John Luik, 'Kicking the soda can: Hard truths about a soft drink tax', Democracy Institute, 3 June 2009.
- Patrick Basham & John Luik, 'Smoke gets in the government’s eyes', Spiked, 23 June 2009.
- Patrick Basham & John Luik, 'Turning fat people into social outcasts', Spiked, 30 June 2009.
- Patrick Basham & John Luik, 'Banning alcohol ads won’t cure alcoholism', Spiked, 21 July 2009.
- Patrick Basham & John Luik, 'On discrimination against fat African-American women', Democracy Institute, 29 July 2009.
- Patrick Basham & John Luik, 'A fat doctor in the White House?', Democracy Institute, 29 July 2009.
- Patrick Basham & John Luik, DI Report, 'Alcohol Advertising Bans', Democracy Institute, September 20 September 2009.
- Patrick Basham & John Luik, 'The City That Never Smokes', Spiked, 26 October 2009.
- Patrick Basham & John Luik, 'Can the UK Avert a Smoking Irish Failure?', Cato Institute, 29 October 2009.
- Patrick Basham & John Luik, Are Public Smoking Bans Necessary?, Democracy Institute, 17 December 2009.
- Patrick Basham & John Luik, 'In Defense of Santa', TownHall.com, 24 December 2009.
- Patrick Basham & John Luik, The myth of an ‘obesity tsunami’, Spiked, 19 January 2010.
- Patrick Basham & John Luik, 'A bleary-eyed attitude to alcohol research', Spiked, 2 February 2010.
- Patrick Basham & John Luik, 'Patrick Basham and John Luik on the food addiction myth', Democracy Institute, 6 April 2010.
- Patrick Basham & John Luik, 'Let’s put cancerous myths to bed', Spiked, 28 April 2010.
- Patrick Basham & John Luik, 'Working class are under attack from health paternalism', The Guardian, 29 April 2010.
- Patrick Basham & John Luik, 'The war on working class culture' (pdf), Democracy Institute, 4 May 2010.
- Patrick Basham & John Luik, 'Five-a-day won’t keep the doctor away', Spiked, 13 May 2010.
- Patrick Basham & John Luik, 'More than the sum of our BMIs', Philly.com, 2 August 2010.
- Patrick Basham & John Luik, 'A Happy Meal ban is nothing to smile about', Spiked, 9 November 2010.
- Patrick Basham & John Luik, 'A public display of BMA ignorance', Spiked, 23 November 2010.
- Patrick Basham & John Luik, 'Treating people like lab rats', Spiked, 6 December 2010.
- Patrick Basham & John Luik, '10 ways Christmas is good for your health' (pdf), Democracy Institute, 23 December 2010.
- Patrick Basham & John Luik, 'Tobacco Display Bans: A Global Failure,Economic Affairs', Volume 31, Issue 1, pages 96–102, March 2011.
- Patrick Basham & John Luik, 'The social benefits of gambling', Economic Affairs, Volume 31, Issue 1, pages 9–13, March 2011.
- Patrick Basham & John Luik, 'Healthcare for all! Unless you’re fat', Spiked, 3 March 2011.
- Patrick Basham & John Luik, 'How the war on obesity went pear-shaped', Spiked, 15 March 2011.
- John Luik, 'Blank Slate: Will plain packaging catch on?', Tobacco Reporter, June 2011.
- Patrick Basham & John Luik, 'Public consultation on plain packaging of Tobacco Products', Submission to the Department of Health and Ageing Government of Australia, Democracy Institute, June 2011.
- Patrick Basham & John Luik, 'Plain packaging for consumer products and the implications for trademark rights', Washington Legal Foundation, 16 June 2011.
- Patrick Basham & John Luik, 'Tobacco’s Graphic Warning for the Gambling Industry', CalvinAyre.com, 15 July 2011.
- Patrick Basham & John Luik, 'David Cameron’s unpalatable nannying', Spiked, 11 October 2011.
- Patrick Basham & John Luik, 'Health Warnings on Consumer Products: Why Scarier Is Not Better', Washington Legal Foundation, 26 January 2012.
- Patrick Basham & John Luik, 'The Plain Truth - Does Packaging Influence Smoking?', Democracy Institute, 14 March 2012.
- Patrick Basham & John Luik, 'Prescription for conflict: why the alliance between the pharmaceutical industry and the anti-tobacco movement is not in the best interests of smokers', Economic Affairs, Volume 32, Issue 2, pages 41–46, June 2012.
- Patrick Basham & John Luik, 'Why the plain packaging consultation is deeply flawed', Institute of Economic Affairs, 9 July 2012.
Tobacco industry connections - correspondence to or from John Luik
- Letter from Sunaina Virendra of Philip Morris to John Luik stating that British American Tobacco would like 500 copies of his book. 1 May 1995. View Letter.
- Letter from Jacqueline Smithson of Rothmans International to John Luik asking him to attend a meeting of the full Plain Packs Committee at Ryebrook on 26 October 1994. 3 August 1994. View Letter.
- Letter by John Luik outlining his proposals for a 'Corruption of Science Conference' in late 1994. In the letter Luik writes 'In order to avoid the look of a 'tobacco event' the conference would examine three issues of scientific corruption - all bearing on health policy - ETS, the recent exposure of fraudulent breast cancer research and the continuing controversy over red meat and cardio-vascular disease'. View Letter.
- Letter from John Luik to John Lepere of the Confederation of European Community Cigarette Manufacturers (CECCM). 18 November 1992. View Letter.
- Letter from John Luik to Matt Winokur of Philip Morris. In the letter Luik outlines his proposals for a book on free speech and the tobacco industry. 4 December 1990. View Letter.
Tobacco industry connections - correspondence regarding John Luik
- Letter from Mark Friedman of Philip Morris highlighting excerpts of John Luik's book 'Passive Smoke: The EPA's Betrayal of Science and Policy'. 12 April 1999. View Letter.
- Letter from Reg Hodgson of Philip Morris to Matt Winokur regarding media interest over John Luik's visit and the publication of his booklet 'Smokescreen: Passive Smoking and Public Policy'. 2 December 1996. View Letter.
- Internal Philip Morris letter discussing meetings with the media. Luik is identified as someone who 'can talk about any aspect of commercial freedoms of speech as well as public policy issues of public smoking restrictions'. 18 January 1996. View Letter.
- Progress report of a Plain Packs meeting attended by John Luik along with representatives from Philip Morris and Rothmans International. 17 January 1996. View Letter.
- Membership list for the Plain Packs Group. John Luik is included on the list along with representatives of the tobacco industry. 7 August 1995. View List.
- Report on a conference call regarding the Plain Packs Project. 26 July 1995. View Letter.
- Letter from Shabanji Opukah of British American Tobacco to Amit Sarkar regarding John Luik's book 'Do Tobacco Advertising Bans Really Work?'. One copy of the book was enclosed and Opukah ended the letter by saying 'I hope you find this useful in your lobbying efforts'. 21 June 1995. View Letter.
- Letter from BAT regarding the budget for the Plain Packs book. John Luik agrees to reduce his expenditures on the project to cover the deficit. 2 May 1995. View Letter.
- Agenda from the Plain Packs Working Group meeting of 26 October 1994. View Letter.
- Rothmans International letter sent to Philip Morris and R.J. Reynolds asking for views on who would be best suited to be spokesperson on 'the ETS/corrupt science issue' at the Corrupt Science seminar in the UK. View Letter.
- Rothmans International memo regarding the Plain Packs Group. Chapter headings for a Plain Packs book, agreed at a meeting on 28 July 1994, are outlined. 5 August 1994. View Letter.
- Rothmans International memo regarding the Plain Packs Group. In the memo it is stated that John Luik has begun looking for potential contributors. 29 June 1994. View Letter.
- Letter from David Bacon of BAT to Jacqueline Smithson of Rothmans International. In the letter Bacon writes 'I am pleased to advise you that BAT is prepared to meet its share of US$22,500 towards the cost of the publication managed by Dr John Luik. 13 June 1994. View Letter.
- Rothmans International memo stating that John Luik has been invited to the next meeting of the Plain Packs Group to 'present his proposals for acting as Managing Editor of a book covering all aspects of the plain packs issue'. 8 April 1994. View Letter.
- Letter from Richard Marcotullio of R.J. Reynolds Tobacco Company regarding a publication by John Luik which is critical of the UK's 'Smee Report'. 31 March 1994. View Letter.
- A British American Tobacco letter circulating John Luik's publication 'Pandora's Box; The Dangers of Politically Corrupted Science for Democratic Public Policy'. 5 January 1994. View Letter.
- Internal Philip Morris letter discussing usage of John Luik's 'Pandora's Box' article for lobbying purposes. 21 December 1993. View Letter.
- Letter from Chris Proctor of British American Tobacco to John Lepere of the Confederation of European Community Cigarette Manufacturers (CECCM). Proctor asks Lepere to pass on his comments to John Luik. 12 November 1993. View Letter.
- Internal Philip Morris letter suggesting some changes to John Luik's draft 'Pandora's Box paper. 6 July 1993. View Letter.
- Letter from John Lepere of the Confederation of European Community Cigarette Manufacturers (CECCM) to representatives of the tobacco industry seeking comments on John Luik's 'Pandor's Box' paper. View Letter.
- Internal British American Tobacco note regarding John Luik's 'Freedom of Expression', a publication on the Canadian court judgement on tobacco advertising. David Bacon of BAT ends the note by saying 'Enclosed are a number of copies which I am sure you will put to good use'. 11 March 1992. View Letter.
- Letter from Jacqueline Smithson of Rothmans International to Michael Leach Esq. of the Tobacco Advisory Council regarding John Luik's CV and the launch of 'Freedom of Expression'. 28 October 1991. View Letter.
- Letter from A. A. Wood of Rothmans International to P. W. Brown. In the letter Wood suggests that John Luik may be of interest as a contributor at a Associates for Research in the Science of Enjoyment (ARISE) Conference. 14 August 1991. View Letter.
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- Patrick Basham and John Luik, NYC: The City That Never Smokes, Democracy Institute, 26 October 2009, Accessed 14 November 2014
- Consultants, John Luik, Ontario Campaign for Action on Tobacco, Accessed 10-February-2010
- CBC T.V. News and Current Affairs, June 21, 2001; CBC Television
- William Marsden, Luik lied to universities about his qualifications, The Montreal Gazette, 21-June-2001
- Patrick Basham & John Luik, 'The Plain Truth - Does Packaging Influence Smoking?', Democracy Institute, 14 March 2012
- Patrick Basham & John Luik, 'Prescription for conflict: why the alliance between the pharmaceutical industry and the anti-tobacco movement is not in the best interests of smokers', Economic Affairs, Volume 32, Issue 2, pages 41–46, June 2012
- Patrick Basham & John Luik, 'Why the plain packaging consultation is deeply flawed', Institute of Economic Affairs, 9 July 2012
- Patrick Basham & John Luik, Turning fat into a four-letter word, Spiked, 5 August 2013
- Patrick Basham & John Luik, 'A bleary-eyed attitude to alcohol research', Spiked, 2 February 2010
- Patrick Basham & John Luik, 'Working class are under attack from health paternalism', The Guardian, 29 April 2010
- Georgina Lovell, (2002), You Are the Target, p.64, Chryan Communications: Vancouver
- John Luik, Pleasure and Democratic Principles, paper delivered at ARISE conference, 1993
- Ash, The Smoke Filled Room, Ash, Accessed 26-August-2012
- David Miller and Steven Harkins Re: Is the obesity epidemic exaggerated? Yes British Medical Journal, 16 April 2015, accessed 17 April 2015.
- Consultants, John Luik, Ontario Campaign for Action on Tobacco, Accessed 10-February-2010
- Jacqueline Smithson, Terminology and Terms of Reference, Rothmans International Tobacco Limited, 8 October 1993, accessed 1 June 2011
- Jacqueline Smithson, Dr John Luik memo, Rothmans International Tobacco Limited, 8 April 1994, accessed 1 June 2011
- W. Marsden, W., "Big tobacco's shell game with the truth", Montreal Gazette, 21 June 2001, accessed May 2012
- John Luik, Pleasure and Democratic Principles, paper delivered at ARISE conference, 1993
- Dr. Deborah L .C. Kay, Report on ARISE meeting 22-26 April, Amsterdam, RJReynolds interoffice memorandum, 1 May 1995
- Patrick Basham and John Luik, The Plain Truth, Institute of Economic Affairs, 2012, accessed February 2012
- Patrick Basham and John Luik, Democracy Institute, Erasing Intellectual Property. 'Plain Packaging' for consumer products and the implications for Trademark rights, Washington Legal Foundation, 2011
- Patrick Basham and John Luik, Submission to the Department of Health and Ageing Public consultation on plain packaging, Government of Australia, Canberra, accessed May 2012
- Patrick Basham and John Luik,Health Warnings on consumer products. Why scarier is not better, Working Paper Series, Washington Legal Foundation, 2011, accessed May 2012
- John Luik, 'Blank Slate: Will plain packaging catch on?' Tobacco Reporter, June 2011
- see for instance: Cato, Displaying Their Ignorance on Smoking, Website, Accessed March 2012
- George Gay, Plain to see. A new book exposes the folly of tobacco retail display bans, October 2009, accessed May 2012
- Basham and John Luik, Displaying their ignorance on smoking, Why does New Labour want to ban cigarette displays in shops when there's no evidence it will impact on smoking habits?, Spiked, 29 April 2009, accessed May 2012
- Patrick Basham and John Luik, Tobacco Display Bans: A Global Failure,Economic Affairs, Vol. 31, Iss. 1, pp. 96–102, March 2011. In the same issue, the two published an article on gambling: Patrick Basham and John Luik , The Social Benifits of Gambling, Economic Affairs, Vol. 31, Iss. 1, pp. 9–13, March 2011
- H.W. Gaisch, The European Counterpart to 'Operation Downunder', The Role of S&T PME, 21 February 1988
- Philip Morris, Proposal for the organisation of the Whitecoat Project, Tobacco Archive Documents, 1990
- John Luik, Letter to S. Boyse at Brown and Williamson, 1998, 27 July 1998
- Gori GB, Luik JC, Passive smoke: the EPA’s betrayal of science and policy, Vancouver, Canada: Fraser Institute, 1999
- Americans for Non-Smokers Rights, John Luik, website, undated, accessed 6 June 2011
- Kate Legge, 'Passive aggression: the showdown on smoking in public places', Weekend Australian, 17 August 1996, accessed 8 June 2011
- William Marsden, "Luik lied to universities about his qualifications", The Gazette (Montreal, Quebec), 21 June 2001. Another quote from the Brock University review of Luik: "The fact that there has been a consistent pattern of misrepresentations gives such misrepresentations a direct bearing on the question of ability since the teaching of applied and professional ethics involves the exercise of moral judgment. The misrepresentations in which Prof. Luik has engaged in the course of his professional career provide examples of how he exercises moral judgment and reflect adversely on his ability as an instructor in applied and professional ethics." Brock University, "The recommendation of the Department of Philosophy that the employment contract of Prof. J.C. Luik with Brock University not be renewed," 1990
- CBC TV News and Current Affairs, Luik transcript, 21 June 2001, accessed 8 June 2011
- John Luik, to John Lepere of the Confederation of European Community Cigarette Manufacturers, 18 December 1993
- John Lepere, 'J.C. Luik's paper for publication - 'Pandora's box - the dangers of politically corrupted science for democratic public policy', Confederation of European Community Cigarette Manufacturers, 9 November 1993. For an overview of all correspondence within the CECCM about the Luik paper, see Tobacco.org Correspondence concerning John C. Luik from John Lepere, The Confederation Of European Community Cigarette Manufacturers Limited March-December, 1993, accessed May 2012
- John Luik, 'Pandora's box - the dangers of politically corrupted science for democratic public policy', Bostonia, winter 1993-4, accessed 6 June 2011
- CBC TV News and Current Affairs, Luik transcript, 21 June 2001, CBC Television
- J.A. Andrade Letter to Gerard Wirts, Philip Morris interoffice post, 6 July 1993
- WMail Edition, 'Scaremongering over child obesity may rebound', The Western Mail, 16-October-2007, sub req'd to access full article
- British Medical Journal Is the obesity epidemic exaggerated? Yes, 31 January 2008, accessed 17 April 2015.
- William Marsden, Big tobacco's shell game with the truth, The Gazette (Montreal Quebec), 21-June-2001
- Alcohol, Ethics, and Society, John Luik, International Centre for Alcohol Policies, Accessed 10-February-2010