IN2

Research-led strategic communications and behavioural-change consultancy founded by Paul Tilley MBE (former InCoStrat / Regester Larkin); Dubai / Ras Al Khaimah based (Innovation and Insight FZ-LLC); named in a 2025 FCDO FOI as one of the two commercial implementing partners for Counter-Daesh Communications Cell campaigns since 2020; previously involved in British influence operations supporting Syrian rebel groups; offices and operations across Iraq, Syria, Jordan and elsewhere

Innovation and Insight
Type	Strategic communications and research consultancy
Founded	c.2015–2016
Headquarters	Dubai / Ras Al Khaimah, UAE
Key people	Paul Tilley (Managing Director and Founder)
Website	in2-comms.com

Innovation and Insight (trading as IN2) is a research-led strategic communications and behavioural-change consultancy founded by Paul Tilley MBE. It is registered as Innovation and Insight FZ-LLC in the UAE (Ras Al Khaimah / Dubai) and maintains offices or operational presence in London, Erbil, Baghdad, Damascus, Amman and elsewhere. A 2025 FCDO Freedom of Information response named IN2 as one of the two commercial implementing partners (alongside Albany Associates) for Counter-Daesh Communications Cell campaigns since 2020.

Background and personnel

Paul Tilley MBE is the founder and managing director of IN2. His prior roles include Director at Regester Larkin by Deloitte (2012–2014), Chief Operations Officer / Founder of Innovative Communication and Strategies (InCoStrat, 2014–2017), and Director of Strategic Communication, Crisis Planning (MENA) for the UK Ministry of Defence (2010–2012). He served in the British Army from 1984 to 2010 and holds the MBE and Queen’s Commendation for Valuable Service. Intelligence Online reported in 2021 that with IN2 Tilley “has been regularly involved in British influence operations, especially those carried out for Syrian rebel groups.”

The firm describes itself as working across the information environment in complex, high-stakes settings, offering research and analysis, strategy and planning, communications campaigns, digital and traditional media, monitoring evaluation and learning, training and capacity-building, countering disinformation, cyber and digital communications security, and related services. LinkedIn lists a company size of 51–200 employees; other reporting has referred to a larger team.

Counter-Daesh and FCDO work

The February 2025 FCDO FOI response confirmed that CDCC campaigns since 2020 have been delivered by two commercial implementing partners: Albany Associates and Innovation and Insight (IN2). The same response noted that the cell has also used Extrac.ai for threat analysis since February 2022. This places IN2 in the direct contractor lineage of the Global Coalition Against Daesh communications effort that was established in London in 2015 under Dan Chugg and later headed by figures including Owen Bassett and Martyn Warr.

Iraq and other operations

IN2 has maintained an operational presence in Erbil and Baghdad and has worked with the Government of Iraq on communications initiatives including community engagement, digital platforms, countering disinformation and promoting digital safety. In February 2026 the firm joined the Iraq Britain Business Council. Company materials describe long-running communications projects in Iraq using FM radio and digital platforms to support community resilience and government responsiveness in conflict-affected areas. The firm has also listed work in Syria, Jordan, Libya and elsewhere, and maintains a Turkish branch registration.

See also

• Paul Tilley
• InCoStrat / Innovative Communications & Strategies
• Regester Larkin
• Counter-Daesh Coalition Communications Cell
• Albany Associates
• The Global Strategy Network
• Martyn Warr
• Dan Chugg

External links

• IN2 website
• FCDO FOI response naming IN2 as CDCC commercial partner (2025)
• Intelligence Online, 18 June 2021
• Iraq Business News on IBBC membership (2026)
• IN2 LinkedIn company page