Grayling Political Strategy

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Grayling Political Strategy (GPS) is a lobbying firm owned by Grayling Global, which is in turn owned by Huntsworth. GPS also owned lobbying firm Westminster Strategy. GPS merged with Citigate Public Affairs in June 2007.


Nuclear spin.png This article is part of the Nuclear Spin project of Spinwatch.

Grayling is heavily involved in the push for new nuclear power in the UK. In 2008 and 2010 GPS provided lobbying services for both nuclear power operator British Energy and engineering giant AMEC. Until June 2008, it also listed the nuclear decommissioning group, the United Kingdom Atomic Energy Authority, as a client. GPS simultaneously providing public affairs advice to the Carbon Trust, a publicly-funded organisation entrusted with kickstarting the low-carbon economy.

From 2010-12 Grayling listed as a client Swedish energy company Vattenfall, which uses nuclear power for around 26 per cent of its total electricity generation. [1] [2] It also holds briefs for renewable energy companies such as Stornoway Wind Farm and GT Energy. [3]

GPS is one of many lobbying firms to have gained an “obesity-related” brief amid public health concerns and debates on potential regulation. In 2006 it won a contract with RHM, home of brands such as Cabdbury, Mr Kipling, Fray Bentos, and Atora. Group CEO Nigel Kennedy said: “Food is increasingly political, so this account will include general advice on reputation and positioning, as well as public affairs”. Grayling is also lobbying for Mars UK, another company being forced to respond to the obesity issue.


Chief Executive of Huntsworth is Peter Gummer, aka Lord Chadlington, a Tory Peer and brother of Conservative MP, John Gummer (who chaired the Tories’ Quality of Life Policy Group). Viscount Chandos, a Labour member of the House of Lords, also has Grayling on his list of paid directorships.

  • Tanya Joseph, managing director of GPS. Previously a press officer at Number 10 for almost five years."Her deep understanding of the workings of government and politics ensures that she is able to devise programmes which allow clients to build constructive and sustained relationships with key decision makers and opinion formers."[4]
  • Vivien Hepworth, Executive Chairman, UK and Europe, responsible for the company’s public affairs services in London, Brussels, Edinburgh and Cardiff. "Vivien’s career spans journalism, the NHS, the charitable sector and business. A former Lobby Correspondent, she has also worked for the National Centre for Young People with Epilepsy and has been chairman of an NHS hospital trust. She is a member of the Press Complaints Commission, and a trustee of the Prince's Foundation for the Built Environment."[5]
  • Ross Laird, Director, Grayling Political Strategy Scotland.
  • Zaiba Malik - Director, in Grayling's corporate and financial division. The former BBC and Channel 4 journalist leads Grayling's media training team, works with its digital team to help develop online content for clients, and is on the agency’s UK crisis board. Prior to joining Grayling, Malik worked as a freelance journalist and media relations specialist, and held a senior corporate comms position at Virgin Airways on an interim basis in 2011.[7]

Former employees


Nuclear industry clients have included British Energy, AMEC and Vattenfall (2011-present.

Lobbying clients in 2008

AMEC | British Energy | Carbon Trust | Lewis Wind Power | Sir Robert McAlpine | ABB engineering firm | Tesco | ASDA | Mars | BOC Group | Fujitsu Services | Halfords | BT Scotland | BT Wales | Pet Advisory Committee | Pet Food Manufacturers’ Association | GE Healthcare | Biogen Idec | Archimedes Pharma Limited | The Health Foundation | NHS Hubs | NHS Information Centre | Royal College of Nursing (Wales) | Medical Research Council | Nuffield Trust | Optimal Renal Care | European Commission | English Heritage | National Trust for Scotland | Gambling Commission | States of Guernsey | Telford and Wrekin Council | Royal Mint | Postcomm

Lobbying clients in 2011 include


Lobbying clients to August 2013

ABB Anchor Angel Trains BBC TV Licensing Bield Housing Association British Library BT Scotland BT Wales Calor Cambian Canal & River Trust Careers Wales CITB-ConstructionSkills Cody Park DEK FSDEA Fujitsu Services GE Healthcare Generator Group Hanover (Scotland) Housing Association Hartham Park Heriot-Watt University Hilton Worldwide Historic Houses Association IET LLoyds Banking Group London Clubs International National Grid National House Building Council Network Rail Riverside Housing Association Royal National Orthopaedic Hospital Trust Ryder Cup Europe Scottish Rugby Union Sir Robert McAlpine Stornoway Wind Farm Taylor Wimpey Trust Housing Association UKAS University of Southampton Vattenfall Working Links Xeros [10]

Training on lobbying in the EU

GPS ran an annual workshop: Lobbying in the EU: "How to represent and defend your interests in Brussels". The 2006 brochure said:

This workshop was based around four core elements: the EU institutional landscape, the relations between these institutions, the decision-making processes and the ways to work and influence the system... The result will be a rounded, well-informed appreciation of how the EU works, how it will likely develop given the current political landscape, and where your role as stakeholder fits within the decision making process. Crucially, you will come away understanding how best to promote your cause and position - something with a real and tangible value.

Speakers at the 2007 event included: Jonathan Evans MEP, Anne Marchadier, European Voice and Clelia Uhart UK Permanent Representation to the EU.


1 Bedford Avenue, London, WC1



  1. Nuclear power: A stable platform for electricity generation, Vattenfall website, acc 23 June 2012
  2. APPC Register Entry for 1 September 2010 to 30 November 2010, PRCA Public Affairs Register – 1 March 2010 to 31 May 2010, PRCA Public Affairs Register – Agencies - September to November 2011, APPC Register Entry for 1 Dec 2011 to 29 Feb 2012, APPC Register Entry for 1 June 2012 to 31 August 2012
  3. APPC Register Entry for 1 June 2012 to 31 August 2012
  4. Grayling website, accessed December, 2008
  5. Grayling website, accessed December, 2008
  6. Grayling website, accessed December, 2008
  7. Alec Mattinson, Grayling hires former BBC and Channel 4 news journalist Zaiba Malik,, Tuesday, 21 May 2013, acc 9 Sept 2-13
  8. APPC register, to August 2008
  9. APPC register, quarter to August 2011
  10. APPC Register: Fee-Paying clients in 2013 for whom UK PA consultancy services provided quarter 1st June 2013 - 31st August 2013

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