Corporate Social Responsibility Portal

From Powerbase
Jump to: navigation, search

Welcome to the Corporate Social Responsibility (CSR) Portal on Powerbase

Welcome to the Corporate Social Responsibility (CSR) Portal on Powerbase—your guide to networks of power, lobbying and deceptive PR.

An A-Z list of all pages on Corporate Social Responsibility (CSR) is here.

Powerbase has a policy of strict referencing and is overseen by an Managing editor and a Sysop and several Associate Portal editors. The Editor of the Corporate Social Responsibility Portal is Lynn Hill

Priority pages on CSR

What is Corporate Social Responsibility?

Corporate Social Responsibility (CSR) is now a key feature of the business world and companies routinely publicise their commitments to human rights, social wellbeing, sustainability, environmental protection and a variety of programmes of ‘good deeds’ for communities both locally and globally. There are also a growing number of organisations dedicated to supporting companies in the CSR arena.

There is no universal agreement on how CSR is defined, but broadly speaking they tend to fit into models ranging from acts of philanthropy (where a company donates part of its profits to charities), to models where companies claim to incorporate responsible practices into their core business operations[1]. In Britain the latter tends to dominate, in the words of Gordon Brown, CSR is described as ‘an all year round responsibility that companies accept for the environment around them, for the best working practices, for their engagement in their local communities and for their recognition that brand names depend not only on quality, price and uniqueness but on how, cumulatively, they interact with companies’ workforce, community and environment’[2]

The commonality within varying definitions of CSR is that it concerns the relationship companies have with society and the environment, and that CSR commitments are undertaken on a voluntary basis.

What are the issues?

  • Contradictions and Conflicting Interests
From the outset, companies have played a major role in formulating and driving the CSR agenda. CSR initiatives such as the UN Global Compact, International Business Leaders Forum, World Business Council for Sustainable Development and the Ethical Trading Initiative are just a few of the organisations proclaiming to lead the way in promoting CSR. Even a cursory glance at these organisations highlights how such initiatives are awash with contradictions and issues of conflicting interests. They work primarily in the interests of their members which includes some of the world’s most controversial and criticised companies such as Shell and Coca Cola. Senior officials from controversial companies are also at the head of CSR initiatives: such as with the Ethical Trading Initiative which is headed by the Director for Littlewoods Retail Limited [3] which is owned by Associated British Foods which also owns Primark [4], the company deemed to be the number 1 most unethical place to buy clothes in Britain by Ethical Consumer magazine in 2005[5]
One of the key players instrumental in setting up the UN Global Compact was the International Chamber of Commerce (ICC), which describes itself as 'the voice of world business’ [6] and which has been involved in blocking the agreement of several international environmental standards, including the Kyoto protocol on climate change, the Basel convention on toxic waste and the convention on biological diversity [7].
Such conflicts of interests and contradictions within CSR initiatives are by no means uncommon. Indeed they are a recurring feature throughout this area.
  • Avoiding Binding Regulation
Involvement with CSR initiatives and declarations of corporate responsibility enables companies to present themselves as responsible entities who are already acting in the best interests of our planet and its inhabitants. A common feature of the benefits described by CSR initiatives for their members is direct access to government and decision makers in shaping policy. Initiatives can also act as advocates for their members, providing indirect access to decision makers and the formation of policy.
One of the defining features in the modern CSR context is that initiatives are voluntary affairs. Involvement with CSR initiatives enables companies to ensure that the emphasis remains on self-assessment and voluntary codes where possible, and if regulation does come into force, they receive a decisive input into how it is formulated and what measures it contains.
  • Voluntary Codes are Unenforceable
Voluntary codes leave companies unaccountable for the negative effects of their actions and give those who suffer from such impacts little or no recourse. It is the norm for voluntary CSR Initiatives to rely on companies to self regulate themselves and to monitor and report on how they are meeting their commitments with little or no external examination or inspection. Membership with CSR initiatives is no indication that companies are acting in ethical ways. They simply have to voice a commitment to a set of ethical principles, they don’t have to meet them. In this sense CSR can be deemed as all words and no action.
  • Hypocritical Window Dressing Statements of CSR provide an effective PR tool. It enhances the corporate image/reputation, builds brands and in turn generates sales and profit margins. Increasingly companies have faced scrutiny and criticism from the populace in relation to the unethical practices of business, this has necessitated that companies react to repair or avoid damage to their reputations [8]. CSR is strongly linked with challenges to corporate power and involvement with CSR initiatives on a voluntary basis with little or no monitoring allows companies to polish their image whilst carrying on behind the scenes with business as usual.
  • Companies Are Profit Not Welfare Driven
Companies are commercial entities which act in the pursuit of profit. Their primary interests are increasing shareholder value and profit margins. This is enshrined in law, which has been described as the ‘best interests of the corporation’ principle [9]. A company’s bottom line is the priority, no matter what the values of a CEO, they must act in the pursuit of profit as they are employed to further the ends of the company and ultimately its shareholders [10]. Cost/benefit analysis is at the heart of how business operates which makes them morally ambivalent entities. Decisions on what actions to take must have a positive impact on its bottom line, otherwise it may be deemed as stealing from the shareholders. Any good deeds a company undertakes, or even its involvement with ethical initiatives must be from the basis of increasing sales/profits. This is how business works.


There are a list of pages/articles associated with CSR:

Recent changes to CSR on Powerbase

References and Resources





  1. Baker, M (2009) Corporate Social Responsibility - What does it mean? Business Respect. Accessed 15th March 2009.
  2. Brown, G. (2004). Corporate Social Responsibility: A Government update HM Government Department for Business, Enterprise and Regulatory Reform (BERR). 2004. Page 2. Accessed 15th March 2009.
  3. Ethical Trading Initiative Press Release 9th May 2002. Accessed 15th January 2009
  4. Butler, S. (2005)'Primark expands after ABF buys Littlewoods stores' Times Online. 12th July 2005. Accessed 15th January 2009
  5. Hickman, M. (2005)Primark is named as least ethical clothes shop The Independent. 8th December 2005. Accessed 15th January 2009
  6. International Chamber of Commerce About the ICC Accessed 15th April 2009
  7. Jupiter, T. (2002) Smoke screen: Bringing corporations to book The Guardian. 31st July 2002. Accessed 15th April 2009
  8. Jupiter, T. (2002) Smoke screen: Bringing corporations to book The Guardian. 31st July 2002. Accessed 15th April 2009
  9. Bakan, J. (2005) ‘’The Corporation’’ Constable & Robinson Ltd
  10. Hertz, N. (2001) The Silent Takeover:Global capitalism and the death of democracy. Arrow Books

Getting Started

Looking for somewhere to start?

To learn how you can edit any article right now, visit Powerbase:About, Welcome, newcomers, our Help page, Frequently Asked Questions, A quick guide to editing or experiment in the sandbox.

Or contribute a new article: go to Quick Guide to Getting Started.

Research and Writing Tips

How to research front groups | Resources for studying propaganda | Research using the web

Can you help?

Powerbase can be made more effective if more people join the project. If you have research or writing skills or just spare time, you can help.

If you are unsure where to start, you could expand some of the recently created but currently very brief articles. (If you look at the recent changes page you will see some noted as being 'stubs' - articles that may just be a line or two and needing to be fleshed out). So if you would like to add to some of those you would be most welcome.

There is an automatically updated page which includes the pages which have been signalled by Powerbase users as most wanted. In addition there is a page which includes a list of Things you can do to help.

Or if you would like some other suggestions closer to your interests you could drop Powerbase editor, David Miller an email. His address is editor AT

Start Here

Powerbase history

Powerbase is a collaborative venture initiated by Spinwatch in collaboration with Lobbywatch, GM Watch Red Star Research and Corporate Watch, but put into effect by a wide variety of volunteers and independent researchers.

Contributors are now working on 18,531 articles.

Disclaimer: Powerbase is an encyclopedia of people, issues and groups shaping the public agenda. It is a project of the Spinwatch—email editor AT

Antispam note: To avoid attracting spam email robots, email addresses on Powerbase are written with AT in place of the usual symbol, and we have removed "mail to" links. Replace AT with the correct symbol to get a valid address. We regret the inconvenience this entails. Campaign for more effective antispam regulations.