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5WPR is a New York based public relations firm.

Online deception

It was reported in July 2008 that 5WPR publicly admitted that the company posted fraudulent comments on the Internet about a client, a major kosher slaughterhouse. Comments on a number of Web sites were posted under false names. The comments in question were about Agriprocessors, a kosher meat company that was the target of a massive federal immigration raid. 5WPR began representing Agriprocessors in June, and many of the comments praised Agriprocessors, while others impersonated prominent critics of the company. These included Rabbi Morris Allen, a prominent critic of Agriprocessors and the founder of the Conservative movement’s Hekhsher Tzedek initiative, which is attempting to create ethical standards for the production of kosher food.[1]



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