Talk:Sandra Macleod

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I cut this section as it seems not to know what it is doing there. Any ideas?:

other [1] Conducting Research on Corporate Reputation

Sandra Macleod, Chief Executive, Echo Research

Title: The evaluation of PR on the Internet Author(s): Sandra Macleod Journal: Journal of Communication Management [2] this group also punt John Lloyd's opus on Media


--David 20:11, 5 Feb 2007 (GMT)

Removed bits=

unable to find reference to this

…is a Freeman of the City of London Guild of Public Relations [3]

unable to locate source for this bit

Macleod has contributed to two 'Gold Papers' for the International Public Relations Association: “Quality, Customer Satisfaction, Public Relations” and “Public Relations Evaluation: Professional Accountability”.

unable to locate source for this bit

She was part of the Expert Speaker Faculty at the Public Relations Conference in Dubai in September 2006. [4]??? This kicked off with the Chairperson’s Welcome And Opening Address (Nima Abu-Wardeh, Presenter, BBC World – Middle East Business Report and Founder, MZone, UAE). 'Nation Shall Speak PR unto Nation'

Sandra Macleod will be the moderator of the 'How To Influence The Media Agenda' [5] But this is no tedious homage to Dale Carneigie, right after the session its straight into:
"Effective Media Relations – Your Chance To Face The Media Head On! This is an open Q&A session as you take to the ‘hot seat’ and voice your concerns on the hot media relation issues of 2006, the good , the bad and the ugly, to a distinguished media panel.

Moderator: Fiona Ross, OBE, TV Presenter and Former Political Editor, Scottish TV, UK

Panelists: Nima Abu-Wardeh, Presenter, BBC World – Middle East Business Report and Founder, MZone, UAE, Brian Scudder, Managing Director, Switch Media, UAE. MZone are sponsors of the event [6]???.

the following bits have been removed to be included in the organisations dedicated pages. Before doing so please check sources/refs/wording

might be useful to move this info to echo page (& it needs a source/ref)

Echo Research engages in reputational analysis and measurement, with offices in Europe, North America and Asia Pacific, Echo works for a quarter of the FTSE and Fortune 100 companies (together with Government Departments such as The Home Office, the DTI and Surrey Police, and non-governmental organisations such as UNICEF and WWF) on: Consumer, Financial Services, Health, IT, Professional Service, Telecoms & Media, Utilities, Public Sector and NGOs. Echo Research is on the Register of Expert Witnesses.

move to Hayes page

Her fellow director is Roger Hayes, the Executive Director of the International Institute of Communications (founded in 1968 with the support of the Ford Foundation[7] whose career includes "senior positions with the British Nuclear Industry Forum, Ford of Europe, Thorn EMI, PA Management Consultants and Burson-Marsteller..." and Pinnacle PR [8]http://www.echoresearch.com/en/directors/

move to Echo page

Echo's web site gives us a glimpse of the process of PR. Its section called 'What the Critics Say' includes no criticism. Only three articles are cited, one states Echo was "providing communications research and reputation analysis for [..] Government Departments such as The Home Office."[9] http://www.echoresearch.com/en/news/

Here is Echo's own statement on another big client, the Ministry of Defence:

"The Ministry of Defence has the role of defending the United Kingdom and its interests, and strengthening international peace and stability. Like many government departments, it is continuously under scrutiny by the public and in the news media and responds to many calls for information and explanation. Echo Research analyzed the profile of the Ministry of Defence and Armed Forces across all their operations, including Operation Telic (Iraq), assessing in particular the media debate around the case for Allied action in Iraq."[10] http://www.echoresearch.com/en/publiccasestudies/

Echo also work for The Environment Agency. Echo Research tracked media coverage to see how the Agency's actions to "name and shame" organizations violating environmental regulations had penetrated the public consciousness. The Agency also has a public information responsibility to help people deal with environmental hazards. Echo Research evaluated the extent to which people had access to safety information in times of flooding — a hazard likely to increase in tandem with the effects of global warming."[11] http://www.echoresearch.com/en/publiccasestudies/

"For a further consecutive year, Echo presented an analysis of how the British press portrays PR at PR Week's PR The Media conference. Has the image of PR changed since tracking began in 1999? What conclusions can be drawn from the interdependence between the media and PR? Is PR's image spinning out of control? Or is greater advocacy by the PR industry on its value and role good for PR?" [12] http://www.echoresearch.com/en/imageofpr/

move to IPRA page

[13] [14]. The 2005 'summit' proudly boasted of the inclusion of Alistair Campbell. The IPRA gave awards to various campaigns such as:

"Reports from Amnesty International and other groups show that the Moroccan Government is still denying its people basic political rights including the imprisonment of peaceful human rights activists and the use of torture. One of the most notable human rights violations by the Moroccan Government has been its attempts to silence debate on the issue of how to resolve the Western Sahara dispute." [22]???
  • APEX Communications (Nairobi, Kenya) for a public information campaign 'to combat public scepticism toward the privatised Nairobi Water Company. They built confidence in the new company and raised revenue collection by 54 percent'.
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