Pinnacle PR

From Powerbase
Jump to: navigation, search

Not to be confused with Pinnacle Marketing Communications or the LA based entertainment PR firm Pinnacle Public Relations

Pinnacle is a London, Brussels and Dubai based specialist training company and management consultancy 'focused uniquely on communications and public relations'.



  • Will Hardie Managing Director (Media) Will Hardie is a former international correspondent for Reuters news agency. He reported from foreign postings in Brussels, Stockholm, and ultimately Belgrade and across the former Yugoslavia -- on topics ranging from corporate and financial news and EU politics, to riots, espionage and ethnic cleansing.
  • Adrian Wheeler PR trainer and consultant. Adrian Wheeler was educated at Dulwich College and Clare College, Cambridge. He started out as a local newspaper reporter, then joined a City public relations firm in 1972. Four years later he co-founded Sterling PR, which was acquired in 1990 by Grey as its first PR office in Europe. Wheeler was CEO of GCI UK until 2005, and as chairman was instrumental in developing GCI Europe into a 28-office EMEA network with 53 multi-country clients including Dell, BA, Novartis and Eli Lilly. He left in 2005 following Grey's acquisition by WPP. Adrian is active in the PRCA, CIPR and IPRA. He has lectured on public relations in the US and Europe. He is currently a non-executive director at Firefly Communications and the London Communications Agency, and is a partner in The Gyroscope Consultancy. He is also a director of British-American Business and is a member of the Vice-Chancellor's Communications Panel at Cambridge University. This year he is co-chair of the CIPR Excellence Awards.
  • Elsbeth Smedley, PR trainer and consultant. Elsbeth has over 15 years’ experience in PR working both for agencies and in-house. She has managed campaigns at national and international levels across all PR disciplines including consumer, corporate, crisis management, technology, business-to-business and entertainment, for an array of clients ranging from multinational conglomerates to specialist small businesses. She ran the PR division of Edelman Public Relations Worldwide's Brussels office for four years, managing a multinational staff developing and implementing PR programmes at local, European and global levels, as well as supporting public affairs and lobbying initiatives.
  • Roger Hayes PR trainer and consultant. Roger Hayes is a senior communications professional, corporate social responsibility adviser and strategist. He has been the head of PR for Ford of Europe, EMI Music, Director General of the British Nuclear Industry Forum and is the founder of Echo Research, a leading international research company. Roger has worked extensively in Europe, the Middle East, Asia and Africa.
  • Katie Tufnell Media and PR trainer. Katie has been working as a PR consultant for 11 years, both for agencies and in-house. She has been involved in international and national programmes across the corporate, business-to-business and crisis management fields for a variety of clients – both national and international, large and small. Katie was a senior member of the business and corporate affairs division of Edelman PR Worldwide where she had a key role in the development and execution of national, European and international PR programmes. In addition Katie’s past experience includes delivering media relations programmes, leading launch campaigns and being part of a mobile crisis press office.
  • Veronica Scheubel PR trainer. Veronica Scheubel is the former Senior Manager, Community Involvement for Europe, Middle East and Africa at Nokia. At Nokia, she successfully developed and managed the company’s global community involvement program with implementation in more than 20 countries including global communications, cause-related marketing, internal communications campaigns, and website management and reporting. Before joining Nokia’s Head Office, Veronica built up the social and cultural sponsorship programs for Nokia in Germany. Veronica worked with Nokia form more than eight years and left at the end of 2005 to work as a senior advisor to a number of organisations.
  • Amy Johnson PR trainer. Amy has 15 years experience in consumer marketing, corporate communications and public relations and has directed multi-national campaigns in the United States and Europe. She has worked with three top-ranked agencies (Porter Novelli – Washington, London; Weber Shandwick – Paris, Brussels; Hill & Knowlton – Brussels) and is the founder of Amy Johnson Communications, providing support for integrated marketing communications and campaign management challenges, including industry and commodity branding.
  • Zena MartinPR trainer. Zena has 20 years’ marketing communications experience in the US and UK, ranging from advertising, to in-house marcomms, to public relations. Since arriving in the UK in 1998, she has managed national and multi-national PR campaigns across several PR areas including consumer, corporate, technology, business-to-business, diversity and entertainment, for a variety of clients ranging from start-ups to global enterprise. In the UK, she has been the Managing Director of two PR agencies: Blanc & Otus UK and piranhaKid. She was also the Managing Director of Firefly Communications’ Paris office.
  • Nebojsa Radic PR trainer. Nebojsa Radic is a public relations consultant who specialises in strategic communications planning, media relations and advocacy training. He has broad international experience in running training programmes across eastern Europe, the Middle East and central Asia. He is a former head of the Open Society Institute’s communications departments in New York and Budapest, and has also served as an advisor on foreign media relations for the government of Yugoslavia.
  • Naomi Caine Media and PR trainer. Naomi started her career in journalism almost 20 years ago as a reporter on an international business magazine. She then worked on various magazines and newspapers, gaining a wide knowledge of finance and consumer affairs. Naomi joined The Sunday Times in 1996 and was editor of the personal finance section for six years. She has been a freelance journalist for the past two years and writes for a range of publications including The Times, The Sunday Times, Money Week and Yahoo.
  • Robert Hart Media trainer. Robert worked for Reuters for more than three decades as a correspondent, news editor and regional editor. He was a correspondent in Singapore, in Vietnam at the peak of the war, and in West Germany. He later took on the roles of global news editor, editor for Latin America and the Caribbean, editor for the UK and Ireland, and Chief Correspondent for Spain. Most recently Robert has taken part in training Reuters graduate trainee journalists and has run training workshops for the Reuters Foundation around the globe.
  • Eithne Treanor Media and PR trainer. Eithne has 20 years' experience as a television reporter, working for major international networks including BBC, Sky, Bloomberg and CNBC Europe. Her areas of expertise include European affairs, international business and politics. Eithne is an experienced trainer and has coached a number of very senior executives and politicians on media interview and presentation skills. Eithne’s effectiveness owes a great deal to her conscientious preparation for interviews, her flexibility in simulating a wide range of media situations, and her responsiveness to the specific training needs of individual clients
  • Genevieve ButlerMedia and PR trainer. Genevieve has worked as a journalist at Reuters Television in London, Scandinavia, Belgium and Frankfurt, as a producer on CNN's world business programmes, and as a reporter, sub-editor and headline writer for the Independent on Sunday, The Moscow Times, Australian Associated Press and major metropolitan newspapers in Australia. Genevieve can also be seen live on BBC World two weeks a month when she gives financial market updates from Berlin for Reuters Television.




Internet archive holdings 2003-9
Internet archive holdings 2009-14


  1. Pinnacle PR Team Accessed 2 Sep 2007
  2. Pinnacle PR Feedback Accessed 2 Sep 2007