Difference between revisions of "Roderick Nye"

From Powerbase
Jump to: navigation, search
(Affiliations)
 
(12 intermediate revisions by 4 users not shown)
Line 1: Line 1:
Roderick Nye is one of the former directors of the Social Market Foundation. He was once the policy director for the Tories as well.[http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?risb=21_T3504574950&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T3504574953&cisb=22_T3504574952&treeMax=true&treeWidth=0&csi=235906&docNo=22]
+
Rick Nye is a Director of [[Populus]], a research consultancy 'specialising in evaluating and advising on corporate reputation, issues management and strategic communication'.<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> Prior to that Nye was director of Research at the [[Conservative Party]] and was one of the former directors of the [[Social Market Foundation]].<ref>[http://www.newstatesman.com/politics/2009/04/market-foundation-social-party Social Market Foundation Profile], New Statesman, 29 May 09, acc 8 Apr 2010.</ref> Specialties include 'reputation research in public & private sectors, issues & crisis management, message alignment'<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> As the Conservatives' Director of Research he 'managed the Party's largest department, ran its polling and advertising campaigns and acted as speechwriter and adviser to successive Tory leaders.'<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> He encourages companies launching PR campaigns to influence policy or have it changed to use 'research', commission a survey and send out a press release:
 +
 
 +
:'...if you are looking at a long-term campaign to make real changes, you have to go about it like a political party or well-funded NGO would, and use research...An MP is more likely to back a campaign if there is hard evidence behind it...If you can back up your campaign with research that is impartial you are more likely to be taken seriously.'<ref>Wallace, C. 27 January 2010. ''PR Week''. [http://www.prweek.com/uk/news/features/980022/Better-campaigns-Research-3-ways-use/ Better campaigns: Research: 3 ways to use it] Accessed 8 April 2010.</ref>
 +
 
 +
==Experience==
 +
*September 2003 – Present  Director Populus Corporate reputation research & analysis.
 +
*January 1999 – February 2003 Director of Research [[Conservative Party]], Political adviser & speechwriter. Ran polling and advertising campaigns.
 +
*December 1994 – December 1998 Director Social Market Foundation (4 years 1 month) Campaigning, writing and publishing on health, education and welfare reform.
 +
*He is a former [[The Times|Times]] new technology journalist of the year.<ref>Derived from LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref>
 +
 
 +
==Affiliations==
 +
*[[Stockholm Network]] | [[Populus]] | [[Market House International]], Secretary | [[Social Market Foundation]] | [[The Times]] | [[Conservative Party]]
 +
 
 +
==Resources==
 +
*LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye]
  
 
==Notes==
 
==Notes==
#{{note|1}} PR Week, LexisNexis[http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?risb=21_T3504574950&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T3504574953&cisb=22_T3504574952&treeMax=true&treeWidth=0&csi=235906&docNo=22]"Decade-old AS Biss names ten to watch", accessed 27 April 2008.
+
 +
<references/>
 +
[[Category:PR people]][[Category:Think Tanker]]

Latest revision as of 15:47, 25 April 2010

Rick Nye is a Director of Populus, a research consultancy 'specialising in evaluating and advising on corporate reputation, issues management and strategic communication'.[1] Prior to that Nye was director of Research at the Conservative Party and was one of the former directors of the Social Market Foundation.[2] Specialties include 'reputation research in public & private sectors, issues & crisis management, message alignment'[3] As the Conservatives' Director of Research he 'managed the Party's largest department, ran its polling and advertising campaigns and acted as speechwriter and adviser to successive Tory leaders.'[4] He encourages companies launching PR campaigns to influence policy or have it changed to use 'research', commission a survey and send out a press release:

'...if you are looking at a long-term campaign to make real changes, you have to go about it like a political party or well-funded NGO would, and use research...An MP is more likely to back a campaign if there is hard evidence behind it...If you can back up your campaign with research that is impartial you are more likely to be taken seriously.'[5]

Experience

  • September 2003 – Present Director Populus Corporate reputation research & analysis.
  • January 1999 – February 2003 Director of Research Conservative Party, Political adviser & speechwriter. Ran polling and advertising campaigns.
  • December 1994 – December 1998 Director Social Market Foundation (4 years 1 month) Campaigning, writing and publishing on health, education and welfare reform.
  • He is a former Times new technology journalist of the year.[6]

Affiliations

Resources

Notes

  1. LinkedIn Rick Nye, accessed 10 February 2010
  2. Social Market Foundation Profile, New Statesman, 29 May 09, acc 8 Apr 2010.
  3. LinkedIn Rick Nye, accessed 10 February 2010
  4. LinkedIn Rick Nye, accessed 10 February 2010
  5. Wallace, C. 27 January 2010. PR Week. Better campaigns: Research: 3 ways to use it Accessed 8 April 2010.
  6. Derived from LinkedIn Rick Nye, accessed 10 February 2010