Media House International

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Revision as of 14:11, 29 January 2008 by Lynn Hill (talk | contribs) (clients)
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Background

Media House advertise themselves as specialising in Public Relations, Crisis Management and Public Affairs[1]. They have offices in London, Edinburgh, Glasgow and New York.

Media House define Public Relations as

'the systematic attempt to influence people's beliefs, attitudes, opinions or behaviour towards an organisation, its people, products or services, or an issue or cause'[2].

People

Clients

Media house discloses the following clients on its website. It also notes that 'Certain major clients cannot be named for strategic and confidential reasons.'

Main Accounts

USA

Project Work

Whilst Media House do not name DuPont, Dell, L’Oreal, Revlon and Estee Lauder as their clients, their 2005 report EU REGULATION: A CHALLENGE FOR US BUSINESSES[3] lists them by name as being affected by EU regulation. Whilst this is not conclusive, it does draw attention to the possibility that they are potentially connected to Media House in some form or another.

Regulation

In the 2005 report EU REGULATION: A CHALLENGE FOR US BUSINESSES [4], the Media House Commercial Intelligence Team write of how they are concerned at how 'Europe’s stringent environmental standards entail a substantial financial and bureaucratic burden' for many American Companies. They voice a resistance to new regulations designed to protect our environment stating that 'Europe has been under intense pressure to stem the flow of new environment laws' They go on to add that 'there is a hope, given the economic downturn, the issues over expansion and the constitution that the appetite for new legislation may be blunted. Indeed the European Commission President Jose Manual Barroso has just launched the region’s biggest ever de-regulation campaign; supported by the UK and its ‘better regulation agenda’.

The 'better regulation agenda' they refer to is that of the then called Better Regulation Task Force (now know as the Better Regulation Commission, which was replaced by the Risk and Regulation Advisory Council in 2008[5]). The Better Regulation Task Force (BRTF) was set up in 1997 as an 'independent advisory body' to advise the Government on regulatory action. The BRTF went on to ‘become a very influential body in influencing the Government's policy on regulation’[6].

References

  1. ↑ Media House What We Do Accessed 29th January 2008
  2. ↑ Media House FAQ Accessed 29th January 2008
  3. ↑ Smith, L. & Connell, A. (2005) EU REGULATION: A CHALLENGE FOR US BUSINESSES Media House Commercial Intelligence Team. Accessed 29th January 2008
  4. ↑ Smith, L. & Connell, A. (2005) EU REGULATION: A CHALLENGE FOR US BUSINESSES Media House Commercial Intelligence Team. Accessed 29th January 2008
  5. ↑ Times Online Risk assessment watchdog set up to halt march of the nanny state Accessed 29th January 2008
  6. ↑ Centre for Corporate Accountability Better Regulation Task Froce Accessed 29th January 2008
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