Pinnacle PR

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People

Will Hardie is a former international correspondent for Reuters news agency. He reported from foreign postings in Brussels, Stockholm, and ultimately Belgrade and across the former Yugoslavia -- on topics ranging from corporate and financial news and EU politics, to riots, espionage and ethnic cleansing.

  • Elsbeth Smedley, PR trainer and consultant. Elsbeth has over 15 years’ experience in PR working both for agencies and in-house. She has managed campaigns at national and international levels across all PR disciplines including consumer, corporate, crisis management, technology, business-to-business and entertainment, for an array of clients ranging from multinational conglomerates to specialist small businesses. She ran the PR division of Edelman Public Relations Worldwide's Brussels office for four years, managing a multinational staff developing and implementing PR programmes at local, European and global levels, as well as supporting public affairs and lobbying initiatives.
  • Roger Hayes PR trainer and consultant. Roger Hayes is a senior communications professional, corporate social responsibility adviser and strategist. He has been the head of PR for Ford of Europe, EMI Music, Director General of the British Nuclear Industry Forum and is the founder of Echo Research, a leading international research company. Roger has worked extensively in Europe, the Middle East, Asia and Africa.
  • Sue Martin PR trainer and consultant. Sue Martin has been a PR professional for more than 20 years, much of it in international and broadcast-related public and media relations. Sue´s past roles include Head of Corporate Communications for the BBC's commercial consumer arm, BBC Worldwide, and Director of Communications for the UK's most successful workforce initiative, Investors in People. From 1992 to 1997, Sue managed BBC World Service radio's PR activity across Asia. Sue has also been a freelance feature writer for a range of publications including The Guardian and London's Evening Standard newspaper, and is an experienced media trainer and coach.
  • Katie Tufnell Media and PR trainer. Katie has been working as a PR consultant for 11 years, both for agencies and in-house. She has been involved in international and national programmes across the corporate, business-to-business and crisis management fields for a variety of clients – both national and international, large and small. Katie was a senior member of the business and corporate affairs division of Edelman PR Worldwide where she had a key role in the development and execution of national, European and international PR programmes. In addition Katie’s past experience includes delivering media relations programmes, leading launch campaigns and being part of a mobile crisis press office.
  • Denise Gee PR trainer

Denise Gee has more than 20 years' experience in planning and implementing internal and external communication programmes in South Africa, the UK and across Central and Eastern Europe, the Middle East and Africa. Denise was previously Head of Corporate Communications for Visa International’s CEMEA region. In South Africa she held senior positions at synthetic fuels producer, PetroSA, and the Government Communication Service. Denise started her career as a television news reporter for the SABC and has also edited and produced a regional newspaper and an award-winning employee publication.

Genevieve has worked as a journalist at Reuters Television in London, Scandinavia, Belgium and Frankfurt, as a producer on CNN's world business programmes, and as a reporter, sub-editor and headline writer for the Independent on Sunday, The Moscow Times, Australian Associated Press and major metropolitan newspapers in Australia. Genevieve can also be seen live on BBC World two weeks a month when she gives financial market updates from Berlin for Reuters Television.

  • Robert Hart PR trainer. Robert worked for Reuters for more than three decades as a correspondent, news editor and regional editor. He was a correspondent in Singapore, in Vietnam at the peak of the war, and in West Germany. He later took on the roles of global news editor, editor for Latin America and the Caribbean, editor for the UK and Ireland, and Chief Correspondent for Spain. Most recently Robert has taken part in training Reuters graduate trainee journalists and has run training workshops for the Reuters Foundation around the globe.

John is a former journalist for the Washington Post, the Guardian, The Observer and The European. He now freelances for The Independent and The Independent on Sunday and teaches journalism in London. John has also been the head of PR and international relations for the National Union of Teachers and was chief press officer for the British Labour Party.

Andrea Chipman has been a professional journalist for more than 12 years, including freelance work for The Moscow Times and two years as a congressional reporter for States News Service in Washington. For the past eight years, Andrea has been a reporter with Dow Jones Newswires, working in New York, Moscow and Britain. In London, Andrea covered the energy industry for Dow Jones, and also edited its Central and Eastern European Daily Briefing. She is currently a freelance journalist and editor.

  • Ahmad Yassine Media trainer. Ahmad Yassine is a presenter with CNBC Arabiya in London. Prior to joining CNBC he was a news anchor with Arab News Network (ANN). At ANN he created a weekly show “Cover Story” where he examined leading stories in the press and looked at their impact on the Middle East. Ahmad conducts media training interviews for Pinnacle's clients in Arabic and advises clients on how the media operate in the Middle East.

Clients

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