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SpinProfiles documents the communication, PR, spin and propaganda activities of public relations firms and the public relations industry. SpinProfiles also includes profiles on think tanks, front groups funded by industry and industry-friendly experts that can influence public opinion and public policy on behalf of transnational corporations or other special interests.
SpinProfiles focuses on transparency issues by profiling and cataloging the activities of lobbyists, lobbying firms and other corporate lobby groups. The relationship between special interests and elected representatives is catalogued in our MEPedia data base and we are working to increase our coverage of the 'revolving door' between politics and special interests.
Spinprofiles also focuses on communication, spin and propaganda in party politics and in war and peace. The database contains collections of articles on British propaganda, the theory and practice of counterinsurgency, the neoconservatives, the Israel lobby and the terror experts and the associated terrorism industry, which can influence public opinion public policy in the 'war on terror'. SpinProfiles also documents the propaganda, communication, disinformation, and covert action activities of states, intelligence agencies, and their associated networks.
Spinprofiles includes public interest reporting on a wide range of issues of public controversy including work on the nuclear debate, climate change, water, alcohol, food, genetically modified food and crops, and the pharmaceutical industry. The database is a public interest resource which is intended to monitor and catalogue both positive and negative activities in relation to spin, which we define accordingly. We include pages on whistleblowers and on critics and victims of spin as well as those who practice and promote spin.
Our definition of spin is a relatively neutral one. Collins' Dictionary defines spin as "the practice of presenting news or information in a way that creates a favourable impression".[1] “Spin doctor” is defined similarly as 'a person who provides a favourable slant to an item of news, potentially unpopular policy, etc., esp. on behalf of a political personality or party'.[2] Our definition is broader than that in that it encompasses those working for a wide range of governmental, party political, corporate and NGO organisations. Inclusion in Spinprofiles should not, however, be taken to imply that any person is either engaged in 'spin' or in activities that are necessarily disreputable. This site is a public interest resource which aims to catalogue and report on communications activities which can influence the news media, public opinion or public policy. Such influence is not necessarily negative and we aim to help the increase transparency and openness about the communication activities that we report on.
SpinProfiles has a policy of strict referencing, and is overseen by an editor and several associate portal editors.
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