Campden BRI

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Brewing Research International (BRi) is a research organisation that works closely with almost all of the world's major brewers. According to their website they specialise in the following:

"We cover new brand development, sensory analysis, flavour tracking, routine and specialist analysis, auditing, benchmarking and consultancy. Our product risk management support service covers safety and compliance, together with brand and consumer protection audits. Our specialist services negate the need for expensive internal investment - offering value for money and proven results" [1].

Their services cover four main areas:

  • A core programme of confidential research for members of BRi
  • A confidential shared costs projects programme
  • The barley and malt network
  • A strategic research programme with a network of collaborators [2].

Partnerships

Research Partnerships

[3]

Beer & Health

BRi's work to publicise potential health benefits of moderate beer consumption to the general public. They have a number of presentations aimed at the media and policy makers, particularly European MEP's. They have organised events for the All Party Parliamentary Beer Group including a 2001 educational session for MPs to give them a better appriciation of beer, and a participated in a session aimed at female journalists. 'Bliss up in a Brewery' is a fine example of their research, in a presentation for media and MEP's they claim that beer is not fattening and full of vitamins by using a variety of points including:

"In fact, since beer is made from cereal it has significant amounts of fibre, antioxidants, minerals and vitamins. Yes, VITAMINS! For most people this is a startling discovery, and bears further examination" [4] Indeed; then the writer urges us to reconsider the phrase Beer Belly "Beer is not a high calorie or high fat food – the evidence for beer causing the belly is purely circumstantial! Why not call it a ‘chip belly’ or burger belly’ instead? I rest my case." [5]

References

  1. BRi Web Site Our Services accessed 4th June 2009
  2. BRI Web Site Our Research accessed 4th June 2009
  3. BRi Web Site Collaborator Network accessed 4th June 2009
  4. Dr Caroline Walker Bliss Up in a Brewery accessed 4th June 2009
  5. Dr Caroline Walker Bliss Up in a Brewery accessed 4th June 2009