The Obesity Awareness and Solutions Trust

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According to their PR agency:

The Obesity Awareness and Solutions Trust (TOAST) is a national charity (Reg. No. 1088049) dedicated to encouraging a better understanding of obesity, its causes and practical solutions through stimulating informed debate about and research into obesity. TOAST has also developed a range of supportive services including a helpline and training packages designed to advice and support those affected by obesity. TOAST felt that not enough action was being taken to address these issues and TOAST wanted the opportunity to put pressure both on politicians and officials to find practical solutions.

Our Strategy

Whitehouse Consultancy initially sought to raise TOAST's profile in and around Westminster with key officials and Parliamentarians. Through targeted meeting programmes and annual receptions in the Houses of Parliament we ensured that TOAST had face to face contact with the people who matter. We have also assisted in the tabling of Early Day Motions and numerous parliamentary questions which have been most successful in garnering cross-party support and proved invaluable in further increasing TOAST’s support base.
As a result of their sustained acitivty, TOAST can now count on cross-party support from Members of Parliament and as such have been mentioned numerous times on the floor of both Houses of Parliament. They are also regular participants at meetings of the All-Party Parliamentary Group on Obesity and have contributed to the Department of Health’s ‘Choosing Health’ consultations and the ongoing National Institute for Clinical Excellence Guidelines on Obesity. These have ensured that their message has been spread as widely as possible amongst the key decision makers and Parliamentarians in the field.

Outcome

Through their presence and efforts in and around Westminster, TOAST now command a high profile and are widely recognised as one of the leading players in the debate on obesity. TOAST has also acquired a number of high profile Parliamentary patrons from the health field, who are all invaluable in maintaining TOAST's momentum in their future work programme. TOAST has been extremely successful in raising obesity in the political arena and together with other lobbyists played a major role in the initiation of the House of Commons Health Select Committee inquiry into Obesity to which TOAST gave both oral and written evidence. Thanks to TOAST obesity is now firmly placed high upon the public policy agenda.[1]

People

Staff

Patrons

Parliamentary Patrons

Affiliations

PR/Lobbying Agencies

Contact

http://www.toast-uk.org/

Notes