Drinkaware Trust

Formerly the Portman Group's charitable division, the new Drinkaware Trust (Drinkaware) was established 1st January 2007 as part of the on going alcohol harm reduction strategy in England. The trust is Governed by 13 independent Trustees with backgrounds ranging from alcohol experts from the health, education and voluntary sectors and from within the drinks industry. Drinkaware's mission is to construct and implement an alcohol harm reduction programme and to promote responsible drinking. The alcohol industry has pledged £12 million to the charity over the next three years and will also throw its significant weight behind promoting the charity’s consumer information website www.drinkaware.co.uk in advertising, at point of sale and on product labels. ^[1]

Projects & Partners

The Drinkaware Trust works with the Scottish Executive in the Partnership Agreement: Scottish Executive and the Alcohol Industry. This partnership involves representatives of the alcohol industry working with the Scottish Executive with the aim of reducing alcohol misuse and related consequences.

Directors

• John Dunsmore
• Christopher Searle
• Joseph Woods
• Peter Swinburn

^[2]

Trustees

• Chair: Debra Shipley former MP
• Carolyn Bradley - Commercial Director, Tesco Stores Limited
• Tim Clarke - Chief Executive, Mitchells & Butlers plc
• John Dunsmore - Chairman and Managing Director, Scottish & Newcastle, currently Chairman of the British Beer and Pub Association and a member of The Portman Group Council.
• Professor David Foxcroft - School of Health and Social Care, Oxford Brookes University
• Nick Grant - Head of Legal Services, Sainsbury's Supermarkets Ltd & chairs the cross industry Retail of Alcohol Standards Group.
• Stephen Hogg - Senior Communications Officer, Centrepoint
• Srabani Sen - Chief Executive, Alcohol Concern CEO of the national agency on alcohol misuse and has supported the development of Drinkaware as a member of the initial stakeholder steering group.
• Dr Nick Sheron - Head of Clinical Hepatology, Southampton General Hospital
• Benet Slay - Managing Director, Diageo Great Britain
• Dr Michael Wilks - Chairman, Representative Body, British Medical Association

^[3]

Notes

1. ^ The Drinkaware trustBackground and Origins Jan 2007
2. ^ FAME Company Report The Drinkaware Trust Accessed April 2007
3. ^The Drinkaware Trust Web Site Board of Trustees Accessed April 2007