The Drinkaware Trust. He is also a director of the British Beer and Pub Association and is currently the MD of Diageo UK. According to a brief biography of Slay published on papers from a conference held by Scotland's Futures Forum on how the alcohol industry can reduce alcohol damage:
- Benet joined Lever Brothers from Cambridge University where he had studied Economics. Having worked in a variety of commercial roles he joined Deloitte Consulting in business strategy. He joined PepsiCo in 1991 in an M&A role, before moving to a sales role in the USA. He became GM Portugal before joining PepsiCo’s UK snack division, Walker’s, in 1996 where he held a number of senior sales roles. Benet joined Diageo Great Britain in 2004 as Managing Director (MD) On-Trade and subsequently became MD Home Consumption. He was appointed Joint MD in 2005 and MD, Diageo Great Britain in July 2006. He is a trustee of the Drinkaware Trust.
- Scotland's Futures Forum Conference Agenda, February 2007 Fresh Perspectives on Alcohol & Drugs To what extent can the alcohol industry reduce alcohol damage? accessed 17th June 2008