SCL Elections

SCL Elections is an 'election services' company related to the Strategic Communication Laboratories(SCL) group. The company has been active worldwide since 1993 and offers "a fully comprehensive election campaign management solution...tailor-made to suit the specific requirements of our clients". The company shares a headquarters with SCL in London, and many directors and staff with both SCL and the Behavioural Dynamics Institute - which is said to provide the intellectual underpinning for the companies approach.

Activities

SCL Elections offer "advanced electoral polling, audience research and behavioural analysis" in running election campaigns using "advanced scientific research and social analysis techniques adapted for civilian use from military applications to better understand behaviour within electorates" - this follows the SCL/BDi group's [i]modus operandi[/i] of applying techniques of psychology and social science to political and military ends - the group are essentially academic propagandists. Although aside from slighly sinister guarantees to provide the "expertise and technical know-how needed to effectively orchestrate the behavioural change required to win an election campaign" there is little solid information on what the company actually does.

The company claim to apply "advanced scientific methodologies" to electioneering, rather than "creative" approaches and "traditional marketing techniques". The methodology is based on "Target Audience Analysis" - providing "answers as to why people vote (or plan to vote) as they do, thereby enabling the development of effective campaign solutions....In other words, we help our clients identify the ‘buttons’ that need to be pressed and help press them, thereby guaranteeing electoral success".

People

Executives

• Julian Wheatland - Chairman
• Nigel Oakes - Chief Executive Officer
• Alexander Nix - Director
• Alex Oakes - Director

Non Executives

• The Rt. Hon. Sir Geoffrey Pattie PC - President
• John Bottomley FCIS - Secretary
• Roger Gabb - Director
• David Mott - Non Executive

Board of Advisors

• Lord Mark Birdwood
• Lord Ivar Mountbatten
• The Rt. Hon. Sir James Mitchell PC
• Gavin McNicholl

The "SCL Team"

• Sven Hughes - Creative Director
• Retd. Lt. Col. Ian Tunnicliffe - Director of Information Operations
• Alejandro Romero - Senior Campaign Analyst
• Richard White - Seniour Strategic Research Analyst
• Laszlo Giriz - Director of Business Development - Middle East
• Retd. Crd Jerry Knight - Training Manager
• Vaughan Dutton - Specialist Consultant - Behavioural Dynamics Institute
• Darren Lawrence - Specialist Consultant - Behavioural Dynamics Institute

Address

SCL elections has the same address as Strategic Communication Laboratories:

33 St James's Square

London

SW1Y 4JS

United Kingdom