Difference between revisions of "Strategic Communication Laboratories"

From Powerbase
Jump to: navigation, search
Line 7: Line 7:
 
:"Public sentiment is everything. With public sentiment nothing can fail. Without it nothing can succeed. He who molds public opinion is greater than he who enacts laws." {{ref|2}}
 
:"Public sentiment is everything. With public sentiment nothing can fail. Without it nothing can succeed. He who molds public opinion is greater than he who enacts laws." {{ref|2}}
  
−
Posibly Lincoln — with his famous adage 'you can fool some of the people most of the time...' — was not the most appropriate choice.  But what exactly SCL do is not immediately obvious from their description of themselves.  They are pioneers of  "a new methodology" and this methodology was based on "16 years of academic research and development conducted at 42 universities around the globe."  Is it voodoo, astral projection?  
+
Here is another, perhaps more methodologicaly appropriate, quote often attributed to Lincoln:
 +
 
 +
:You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time
 +
 
 +
Who SCL are out to fool and with what, is not immediately obvious from their description of themselves.  They are pioneers of  "a new methodology" based on "16 years of academic research and development conducted at 42 universities around the globe."  But what is it?
  
 
:"The methodology uses 'scientific techniques' from a variety of social sciences to make ‘communications with groups’ far more effective (and measurable)."
 
:"The methodology uses 'scientific techniques' from a variety of social sciences to make ‘communications with groups’ far more effective (and measurable)."
  
−
What this scientific methodology does is enable governments 'and countries' to 'manage their relationships with their key audience groups through more powerful communication.'  SCL offers various solutions based on this methodology to help countries in specific governmental areas such as defence, foreign affairs, internal security, health, finance and tourism.  The site also tells us that SCL are the 'leading supplier of strategic communications, information operations and [public diplomacy] to governments and military clients around the world'.
+
What this scientific methodology ''does'' is enable governments 'and countries' to 'manage their relationships with their key audience groups through more powerful communication.'  SCL offers various solutions based on this methodology to help countries in specific governmental areas such as defence, foreign affairs, internal security, health, finance and tourism.  The site also tells us that SCL are the 'leading supplier of strategic communications, information operations and [public diplomacy] to governments and military clients around the world'. Communication can be more than just propaganda.  Their section on Homeland Security [http://www.scl.cc/article.php?id=45] tells us they are in the business of 'population control.'
−
 
 
−
''Public diplomacy'', ''information operations'' and ''strategic communication'' are the polite terms for propaganda, spin and psychological operations,
 
  
−
a further look at the site reveals that this methodology has a name (and an institiute) 'Behavioural Dynamics Institute'.
+
''Public diplomacy'', ''information operations'' and ''strategic communication'' are the polite terms for propaganda, spin and psychological operations, a further look at the site reveals that this methodology has a name (and an institiute) the 'Behavioural Dynamics Institute' a 'virtual lab' led by Professor Phil Taylor of Leeds University.
  
−
In a world where the perception is the reality, all countries need to have the capability to manage their own perceptual alignment – otherwise someone else will.
+
At times their tone can be a bit ominous "In a world where the perception is the reality, all countries need to have the capability to manage their own perceptual alignment – otherwise someone else will."  But they are not without humour, and quote Sourcewatch on their own site. [http://www.scl.cc/article.php?id=40]  Nigel Oakes, their CEO has stated: 'We used to be in the business of mindbending for political purposes....' [http://www.scl.cc/article.php?id=37]
  
 
The company pledges strict confidentiality, saying that "absolutely no information concerning any of our past projects will be made available under any circumstances".{{ref|5}}  However, Oakes has admitted working in South Africa, but refused to talk about any other cliets.
 
The company pledges strict confidentiality, saying that "absolutely no information concerning any of our past projects will be made available under any circumstances".{{ref|5}}  However, Oakes has admitted working in South Africa, but refused to talk about any other cliets.

Revision as of 15:29, 15 February 2007

Strategic Communication Laboratories (SCL) claims to have been formed in 1993 and that

'The demand for the agency grew out of the failure and frustration many clients experienced when trying to apply traditional marketing techniques to non-commercial issues, such as resolution of wars and civil strife, strike aversion, international crises and riot control.' [1]

Quoting Abraham Lincoln, the opening page of SCL's website clearly states its objective:

"Public sentiment is everything. With public sentiment nothing can fail. Without it nothing can succeed. He who molds public opinion is greater than he who enacts laws." [2]

Here is another, perhaps more methodologicaly appropriate, quote often attributed to Lincoln:

You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time

Who SCL are out to fool and with what, is not immediately obvious from their description of themselves. They are pioneers of "a new methodology" based on "16 years of academic research and development conducted at 42 universities around the globe." But what is it?

"The methodology uses 'scientific techniques' from a variety of social sciences to make ‘communications with groups’ far more effective (and measurable)."

What this scientific methodology does is enable governments 'and countries' to 'manage their relationships with their key audience groups through more powerful communication.' SCL offers various solutions based on this methodology to help countries in specific governmental areas such as defence, foreign affairs, internal security, health, finance and tourism. The site also tells us that SCL are the 'leading supplier of strategic communications, information operations and [public diplomacy] to governments and military clients around the world'. Communication can be more than just propaganda. Their section on Homeland Security [3] tells us they are in the business of 'population control.'

Public diplomacy, information operations and strategic communication are the polite terms for propaganda, spin and psychological operations, a further look at the site reveals that this methodology has a name (and an institiute) the 'Behavioural Dynamics Institute' a 'virtual lab' led by Professor Phil Taylor of Leeds University.

At times their tone can be a bit ominous "In a world where the perception is the reality, all countries need to have the capability to manage their own perceptual alignment – otherwise someone else will." But they are not without humour, and quote Sourcewatch on their own site. [4] Nigel Oakes, their CEO has stated: 'We used to be in the business of mindbending for political purposes....' [5]

The company pledges strict confidentiality, saying that "absolutely no information concerning any of our past projects will be made available under any circumstances".[6] However, Oakes has admitted working in South Africa, but refused to talk about any other cliets.

Board of Directors

[7]

Address

33 St James's Square London SW1Y 4JS United Kingdom

Tel : 020 7930 3500 Fax : 0870 428 0844 Email : opcentre@scl.cc [8]

Notes on the building

According to their website, the current address Strategic Communications Laboratories claims to be based out of (as seen above) houses 18 separate companies. Some of these include Anglo & International Corporate Finance Ltd, Kobe Steel Europe Ltd, and Scotland & Associates to name a few, however SCL is not listed as one. [9]

The Website

http://www.whois.net describes Strategic Communication Laboratories website as being registered as follows:

Domain Name: SCL.CC

Registrar: REGISTER.COM, INC.

Whois Server: whois.register.com

Referral URL: http://www.register.com

Name Server: DNS19.REGISTER.COM

Name Server: DNS20.REGISTER.COM

Status: CLIENT-XFER-PROHIBITED Updated Date: 10-aug-2006

Creation Date: 16-sep-2004

Expiration Date: 16-sep-2015 [10]

Partners

Strategic Communication Laboratories have two partners Advanced Strategic Initiatives, Inc. and VT.

notes

  1. ^http://www.scl.cc/article.php?id=2
  2. ^http://www.scl.cc/contactscl.php
  3. ^http://www.scl.cc/home.php
  4. ^http://www.royalmail.com/portal/rm/addressfinder;jsessionid=MNZPRLEAXSAPSFB2IGFENZQUHRAYWQ2K?catId=400145&pageId=pcaf_a_ma_results&_requestid=106779&gear=postcode
  5. ^ www.whois.net, accessed 14/02/07
  6. ^http://www.scl.cc/staff.php
  7. ^Sunday Times (06/08/2000) http://www.lexisnexis.com/uk/business/results/docview/docview.do?risb=21_T1139394225&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T1139394227&cisb=22_T1139394226&treeMax=true&treeWidth=0&csi=10939&docNo=12
Retrieved from "https://powerbase.info/index.php?title=Strategic_Communication_Laboratories&oldid=18556"