Difference between revisions of "Roderick Nye"

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Roderick Nye is one of the former directors of the [[Social Market Foundation]]. He was once the policy director for the Tories as well.<ref>PR Week, "Decade-old AS Biss names ten to watch", accessed 27 April 2008.</ref>
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Rick Nye is a Director of [[Populus]], a research consultancy 'specialising in evaluating and advising on corporate reputation, issues management and strategic communication'.<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> Prior to that Nye was director of Research at the [[Conservative Party]] and was one of the former directors of the [[Social Market Foundation]].<ref>[http://www.newstatesman.com/politics/2009/04/market-foundation-social-party Social Market Foundation Profile], New Statesman, 29 May 09, acc 8 Apr 2010.</ref> Specialties include 'reputation research in public & private sectors, issues & crisis management, message alignment'<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> As the Conservatives' Director of Research he 'managed the Party's largest department, ran its polling and advertising campaigns and acted as speechwriter and adviser to successive Tory leaders.'<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> He encourages companies launching PR campaigns to influence policy or have it changed to use 'research', commission a survey and send out a press release:
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:'...if you are looking at a long-term campaign to make real changes, you have to go about it like a political party or well-funded NGO would, and use research...An MP is more likely to back a campaign if there is hard evidence behind it...If you can back up your campaign with research that is impartial you are more likely to be taken seriously.'<ref>Wallace, C. 27 January 2010. ''PR Week''. [http://www.prweek.com/uk/news/features/980022/Better-campaigns-Research-3-ways-use/ Better campaigns: Research: 3 ways to use it] Accessed 8 April 2010.</ref>
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==Experience==
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*September 2003 – Present  Director Populus Corporate reputation research & analysis.
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*January 1999 – February 2003 Director of Research [[Conservative Party]], Political adviser & speechwriter. Ran polling and advertising campaigns.
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*December 1994 – December 1998 Director Social Market Foundation (4 years 1 month) Campaigning, writing and publishing on health, education and welfare reform.
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*He is a former [[The Times|Times]] new technology journalist of the year.<ref>Derived from LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref>
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==Affiliations==
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*[[Stockholm Network]] | [[Populus]] | [[Market House International]], Secretary | [[Social Market Foundation]] | [[The Times]] | [[Conservative Party]]
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==Resources==
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*LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye]
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==Notes==
 
==Notes==
 
   
 
   
 
<references/>
 
<references/>
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[[Category:PR people]][[Category:Think Tanker]]

Latest revision as of 15:47, 25 April 2010

Rick Nye is a Director of Populus, a research consultancy 'specialising in evaluating and advising on corporate reputation, issues management and strategic communication'.[1] Prior to that Nye was director of Research at the Conservative Party and was one of the former directors of the Social Market Foundation.[2] Specialties include 'reputation research in public & private sectors, issues & crisis management, message alignment'[3] As the Conservatives' Director of Research he 'managed the Party's largest department, ran its polling and advertising campaigns and acted as speechwriter and adviser to successive Tory leaders.'[4] He encourages companies launching PR campaigns to influence policy or have it changed to use 'research', commission a survey and send out a press release:

'...if you are looking at a long-term campaign to make real changes, you have to go about it like a political party or well-funded NGO would, and use research...An MP is more likely to back a campaign if there is hard evidence behind it...If you can back up your campaign with research that is impartial you are more likely to be taken seriously.'[5]

Experience

  • September 2003 – Present Director Populus Corporate reputation research & analysis.
  • January 1999 – February 2003 Director of Research Conservative Party, Political adviser & speechwriter. Ran polling and advertising campaigns.
  • December 1994 – December 1998 Director Social Market Foundation (4 years 1 month) Campaigning, writing and publishing on health, education and welfare reform.
  • He is a former Times new technology journalist of the year.[6]

Affiliations

Resources

Notes

  1. ↑ LinkedIn Rick Nye, accessed 10 February 2010
  2. ↑ Social Market Foundation Profile, New Statesman, 29 May 09, acc 8 Apr 2010.
  3. ↑ LinkedIn Rick Nye, accessed 10 February 2010
  4. ↑ LinkedIn Rick Nye, accessed 10 February 2010
  5. ↑ Wallace, C. 27 January 2010. PR Week. Better campaigns: Research: 3 ways to use it Accessed 8 April 2010.
  6. ↑ Derived from LinkedIn Rick Nye, accessed 10 February 2010
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