Difference between revisions of "Australian Mining. This is our story"
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{{Template:Mining and Metals badge}} | {{Template:Mining and Metals badge}} | ||
| − | [[File:Tl_our-story_home.png|right|487px]] | + | [[File:Tl_our-story_home.png|thumb|right|487px|The [[This is our story]] logo circa 2011]] |
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| − | [[Australian Mining. This is our story]] is a tv, cinema, print and web PR campaign by the mining industry in Australia, aimed towards an Austalian audience, run by the [[Minerals Council of Australia]], the [[Chamber of Mines and Energy of Western Australia]], [[New South Wales Minerals Council]] and [[Queensland Resources Council]]. On its website it claims that its members constitute 85% of Australia's precious metals, base metals, light metals, iron ore and 'energy materials like coal' output.<ref>'[http://thisisourstory.com.au/about-us.aspx about This is our story]', accessed 28 August 2011</ref> | + | [[Australian Mining. This is our story]] is a tv, cinema, print and web PR campaign by the mining industry in Australia in 2011, aimed towards an Austalian audience, run by the [[Minerals Council of Australia]], the [[Chamber of Mines and Energy of Western Australia]], [[New South Wales Minerals Council]] and [[Queensland Resources Council]]. On its website it claims that its members constitute 85% of Australia's precious metals, base metals, light metals, iron ore and 'energy materials like coal' output.<ref>'[http://thisisourstory.com.au/about-us.aspx about This is our story]', accessed 28 August 2011</ref> |
Though '[[Australian Mining. This is our story]] does not name its developers directly, the domain address is registered to [[Lawrence Creative Strategy]], specifically to [[Andrew Braithwaite]]<ref>Whois request on thisisourstory.com.au, accessed 26 August 2011</ref>, developer of the [[Australian Coal Association|Australian Coal Association's]] climate change focused [[NewGenCoal]] website and [[Minerals Council of Australia|Minerals Council of Australia's]] [[Keep Mining Strong]] website.<ref>'[http://lawrencecreative.com.au/our-people/andrew-braithwaite.aspx Lawrence Creative: Andrew BraithWaite]', accessed 26 August 2011</ref> | Though '[[Australian Mining. This is our story]] does not name its developers directly, the domain address is registered to [[Lawrence Creative Strategy]], specifically to [[Andrew Braithwaite]]<ref>Whois request on thisisourstory.com.au, accessed 26 August 2011</ref>, developer of the [[Australian Coal Association|Australian Coal Association's]] climate change focused [[NewGenCoal]] website and [[Minerals Council of Australia|Minerals Council of Australia's]] [[Keep Mining Strong]] website.<ref>'[http://lawrencecreative.com.au/our-people/andrew-braithwaite.aspx Lawrence Creative: Andrew BraithWaite]', accessed 26 August 2011</ref> | ||
| − | Content of 'This is our story' is copyrighted by Melbourne-based [[DTDigital]].<ref>'[http://thisisourstory.com.au/about-us.aspx see opening of thisisourstory.com.au source code]', accessed 28 August 2011</ref> | + | Content of 'This is our story' is copyrighted by Melbourne-based [[DTDigital]], part of advertising giant [[Ogilvy & Mather]].<ref>'[http://thisisourstory.com.au/about-us.aspx see opening of thisisourstory.com.au source code]', accessed 28 August 2011</ref> [[DTDigital]] are similarly responsible for the [[Australian Trade and Industry Alliance|Australian Trade and Industry Alliance's]] anti-Carbon Tax website. |
[[Australian Mining. This is our story]] states on its front page: | [[Australian Mining. This is our story]] states on its front page: | ||
| − | ::"The mining industry is important to Australia. It brings in billions of dollars of export income. It provides work for over 750,000 Australians. It supports communities all across the country, today and into the future. We work hard, we look after each other and we are committed to Australia | + | ::"The mining industry is important to Australia. It brings in billions of dollars of export income. It provides work for over 750,000 Australians. It supports communities all across the country, today and into the future. We work hard, we look after each other and we are committed to Australia. [[Australian Mining. This is our story]]."<ref>'[http://thisisourstory.com.au/default.aspx about This is our story index page]', accessed 28 August 2011</ref> |
==Membership== | ==Membership== | ||
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===Member Companies=== | ===Member Companies=== | ||
| − | [[AGD Operations|AGD Operations Pty Ltd]] | [[Alliance Resources|Alliance Resources Ltd]] | [[Anglo American|Anglo American Metallurgical Coal Pty]] | [[AngloGold|AngloGold Ashanti Australia Limited]] | [[Astron|Astron Limited]] | [[Ausurv|Ausurv Pty Ltd]] | [[Barrick|Barrick Gold Of Australia]] | [[Basin Minerals|Basin Minerals Limited]] | [[BHP Billiton|BHP Billiton Limited]] | [[Castlemaine Goldfields|Castlemaine Goldfields Limited]] | [[Dart Mining|Dart Mining NL]] | [[Downer EDI Mining|Downer EDI Mining Pty Ltd]] | [[Energy Resources of Australia|Energy Resources of Australia Ltd]] | [[GBM Resources|GBM Resources Limited]] | [[Heathgate Resources|Heathgate Resources Pty Ltd]] | [[Heron Resources|Heron Resources Ltd]] | [[HNC Australia|HNC Australia Resources]] | [[Ignite Energy Resources|Ignite Energy Resources Pty Ltd]] | [[International Power Hazelwood|International Power Hazelwood]] | [[Jabiru Metals|Jabiru Metals Ltd]] | [[Leighton Contractors|Leighton Contractors Pty Limited]] | [[Lihir Gold|Lihir Gold Limited]] | [[Loy Yang Power Management|Loy Yang Power Management Pty Ltd]] | [[Macmahon]] | [[McArthur River Mining Xstrata Zinc]] | [[Minara Resources|Minara Resources Ltd]] | [[Minerals and Metals Group]] | [[Mulga Downs Investments|Mulga Downs Investments Pty Ltd]] | [[Murchison Metals|Murchison Metals Limited]] | [[Newcrest Mining|Newcrest Mining Limited]] | [[Newmont Asia Pacific]] | [[Northgate Australian Ventures|Northgate Australian Ventures Pty Ltd]] | [[Orion Gold NL]] | [[OZ Minerals|OZ Minerals Limited]] | [[Paladin Energy|Paladin Energy Ltd]] | [[Peabody Energy Australia|Peabody Energy Australia Pty Ltd]] | [[Providence Gold and Minerals|Providence Gold and Minerals Pty Ltd]] | [[Quasar Resources|Quasar Resources Pty Ltd]] | [[Range River Gold|Range River Gold Ltd]] | [[Reedy Lagoon|Reedy Lagoon Corporation Ltd]] | [[Rio Tinto]] | [[St Barbara|St Barbara Limited]] | [[Stirling Resources|Stirling Resources Ltd]] | [[Thiess|Thiess Pty Ltd]] | [[Toro Energy|Toro Energy Limited]] | [[TRUenergy Yallourn|TRUenergy Yallourn Pty Limited]] | [[Unity Mining|Unity Mining Limited]] | [[Uranium Equities|Uranium Equities Ltd]] | [[Vale]] | [[Xstrata|Xstrata Plc]] | [[Zeehan Zinc|Zeehan Zinc Limited]] | + | [[AGD Operations|AGD Operations Pty Ltd]] | [[Alliance Resources|Alliance Resources Ltd]] | [[Anglo American|Anglo American Metallurgical Coal Pty]] | [[AngloGold|AngloGold Ashanti Australia Limited]] | [[Astron|Astron Limited]] | [[Ausurv|Ausurv Pty Ltd]] | [[Barrick|Barrick Gold Of Australia]] | [[Basin Minerals|Basin Minerals Limited]] | [[BHP Billiton|BHP Billiton Limited]] | [[Castlemaine Goldfields|Castlemaine Goldfields Limited]] | [[Dart Mining|Dart Mining NL]] | [[Downer EDI Mining|Downer EDI Mining Pty Ltd]] | [[Energy Resources of Australia|Energy Resources of Australia Ltd]] | [[GBM Resources|GBM Resources Limited]] | [[Heathgate Resources|Heathgate Resources Pty Ltd]] | [[Heron Resources|Heron Resources Ltd]] | [[HNC Australia|HNC Australia Resources]] | [[Ignite Energy Resources|Ignite Energy Resources Pty Ltd]] | [[International Power Hazelwood|International Power Hazelwood]] | [[Jabiru Metals|Jabiru Metals Ltd]] | [[Leighton Contractors|Leighton Contractors Pty Limited]] | [[Lihir Gold|Lihir Gold Limited]] | [[Loy Yang Power Management|Loy Yang Power Management Pty Ltd]] | [[Macmahon]] | [[McArthur River Mining]] | [[Xstrata|Xstrata Zinc]] | [[Minara Resources|Minara Resources Ltd]] | [[Minerals and Metals Group]] | [[Mulga Downs Investments|Mulga Downs Investments Pty Ltd]] | [[Murchison Metals|Murchison Metals Limited]] | [[Newcrest Mining|Newcrest Mining Limited]] | [[Newmont Asia Pacific]] | [[Northgate Australian Ventures|Northgate Australian Ventures Pty Ltd]] | [[Orion Gold NL]] | [[OZ Minerals|OZ Minerals Limited]] | [[Paladin Energy|Paladin Energy Ltd]] | [[Peabody Energy Australia|Peabody Energy Australia Pty Ltd]] | [[Providence Gold and Minerals|Providence Gold and Minerals Pty Ltd]] | [[Quasar Resources|Quasar Resources Pty Ltd]] | [[Range River Gold|Range River Gold Ltd]] | [[Reedy Lagoon|Reedy Lagoon Corporation Ltd]] | [[Rio Tinto]] | [[St Barbara|St Barbara Limited]] | [[Stirling Resources|Stirling Resources Ltd]] | [[Thiess|Thiess Pty Ltd]] | [[Toro Energy|Toro Energy Limited]] | [[TRUenergy Yallourn|TRUenergy Yallourn Pty Limited]] | [[Unity Mining|Unity Mining Limited]] | [[Uranium Equities|Uranium Equities Ltd]] | [[Vale]] | [[Xstrata|Xstrata Plc]] | [[Zeehan Zinc|Zeehan Zinc Limited]] |
===Associate Members=== | ===Associate Members=== | ||
| − | + | [[AECOM]] | [[Allens Arthur Robinson]] | [[AMC Consultants|AMC Consultants Pty Ltd]] | [[Apache Energy]] | [[AREVA NC Australia|AREVA NC Australia Pty Ltd]] | [[Australian Mines and Metals Association|Australian Mines and Metals Association (AMMA)]] | [[Blake Dawson]] | [[BP Australia|BP Australia Pty Ltd]] | [[Chamber of Minerals and Energy of Western Australia]] | [[CSIRO]] | [[Darwin Directions]] | [[Deloitte Touche Tohmatsu]] | [[Delta Electrics|Delta Electrics Pty Ltd]] | [[Dyno Nobel Asia Pacific]] | [[Ecolab|Ecolab Pty Ltd]] | [[Elletson Mining Consultants|Elletson Mining Consultants Pty Ltd]] | [[Ernst & Young]] | [[Falcon Oil and Gas Australia|Falcon Oil and Gas Australia Pty Ltd]] | [[Freehills]] | [[Freeport McMoran Copper and Gold Inc]] | [[GHD|GHD Pty Ltd]] | [[Global Constructions & Resources|Global Constructions & Resources Pty Ltd]] | [[Hastings Deering Australia]] | [[Hatch Associates|Hatch Associates Ltd]] | [[Hitachi Construction Machinery Australia|Hitachi Construction Machinery Australia Pty Ltd]] | [[Hyder Consulting]] | [[Indophil Resources|Indophil Resources NL]] | [[Just Outcomes|Just Outcomes (Aust) Pty Ltd]] | [[KPMG]] | [[Michels Warren Munday]] | [[NSW Minerals Council]] | [[Orica Australia|Orica Australia Ltd]] | [[PanAust|PanAust Limited]] | [[Partners in Performance International|Partners in Performance International Pty Ltd]] | [[PricewaterhouseCoopers|PricewaterhouseCoopers Australia]] | [[Queensland Resources Council]] | [[Sinclair Knight Merz]] | [[Skilled Group]] | [[South Australian Chamber of Mines & Energy]] | [[Sparke Helmore Lawyers]] | [[SRA Information Technology]] | [[Tasmanian Minerals Council Limited]] | [[Top End Seeds]] | [[UME Australia|UME Australia Pty Ltd]] | [[University of Western Australia]] | [[URS Australia|URS Australia Pty Ltd]] | |
==Contact== | ==Contact== | ||
:Website: [http://www.thisisourstory.com.au http://www.thisisourstory.com.au] | :Website: [http://www.thisisourstory.com.au http://www.thisisourstory.com.au] | ||
| − | :Facebook: [http://www.facebook.com/pages/Australian-Mining-This-is-our-story/147547371987826 This is our story] | + | :Facebook: [http://www.facebook.com/pages/Australian-Mining-This-is-our-story/147547371987826 Australian Mining- This is our story] |
==Resources== | ==Resources== | ||
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<references/> | <references/> | ||
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[[Category:Mining]] | [[Category:Mining]] | ||
[[Category:Mining Industry]] | [[Category:Mining Industry]] | ||
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[[Category:Mining and Metals: Transnational Corporations]] | [[Category:Mining and Metals: Transnational Corporations]] | ||
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[[Category:Aluminium Industry]] | [[Category:Aluminium Industry]] | ||
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Latest revision as of 01:45, 11 November 2014
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This article is part of the Mining and Metals project of Spinwatch |
The This is our story logo circa 2011
Australian Mining. This is our story is a tv, cinema, print and web PR campaign by the mining industry in Australia in 2011, aimed towards an Austalian audience, run by the Minerals Council of Australia, the Chamber of Mines and Energy of Western Australia, New South Wales Minerals Council and Queensland Resources Council. On its website it claims that its members constitute 85% of Australia's precious metals, base metals, light metals, iron ore and 'energy materials like coal' output.[1]
Though 'Australian Mining. This is our story does not name its developers directly, the domain address is registered to Lawrence Creative Strategy, specifically to Andrew Braithwaite[2], developer of the Australian Coal Association's climate change focused NewGenCoal website and Minerals Council of Australia's Keep Mining Strong website.[3]
Content of 'This is our story' is copyrighted by Melbourne-based DTDigital, part of advertising giant Ogilvy & Mather.[4] DTDigital are similarly responsible for the Australian Trade and Industry Alliance's anti-Carbon Tax website.
Australian Mining. This is our story states on its front page:
- "The mining industry is important to Australia. It brings in billions of dollars of export income. It provides work for over 750,000 Australians. It supports communities all across the country, today and into the future. We work hard, we look after each other and we are committed to Australia. Australian Mining. This is our story."[5]
Membership
Accessed 28 August 2011[6]
Member Companies
AGD Operations Pty Ltd | Alliance Resources Ltd | Anglo American Metallurgical Coal Pty | AngloGold Ashanti Australia Limited | Astron Limited | Ausurv Pty Ltd | Barrick Gold Of Australia | Basin Minerals Limited | BHP Billiton Limited | Castlemaine Goldfields Limited | Dart Mining NL | Downer EDI Mining Pty Ltd | Energy Resources of Australia Ltd | GBM Resources Limited | Heathgate Resources Pty Ltd | Heron Resources Ltd | HNC Australia Resources | Ignite Energy Resources Pty Ltd | International Power Hazelwood | Jabiru Metals Ltd | Leighton Contractors Pty Limited | Lihir Gold Limited | Loy Yang Power Management Pty Ltd | Macmahon | McArthur River Mining | Xstrata Zinc | Minara Resources Ltd | Minerals and Metals Group | Mulga Downs Investments Pty Ltd | Murchison Metals Limited | Newcrest Mining Limited | Newmont Asia Pacific | Northgate Australian Ventures Pty Ltd | Orion Gold NL | OZ Minerals Limited | Paladin Energy Ltd | Peabody Energy Australia Pty Ltd | Providence Gold and Minerals Pty Ltd | Quasar Resources Pty Ltd | Range River Gold Ltd | Reedy Lagoon Corporation Ltd | Rio Tinto | St Barbara Limited | Stirling Resources Ltd | Thiess Pty Ltd | Toro Energy Limited | TRUenergy Yallourn Pty Limited | Unity Mining Limited | Uranium Equities Ltd | Vale | Xstrata Plc | Zeehan Zinc Limited
Associate Members
AECOM | Allens Arthur Robinson | AMC Consultants Pty Ltd | Apache Energy | AREVA NC Australia Pty Ltd | Australian Mines and Metals Association (AMMA) | Blake Dawson | BP Australia Pty Ltd | Chamber of Minerals and Energy of Western Australia | CSIRO | Darwin Directions | Deloitte Touche Tohmatsu | Delta Electrics Pty Ltd | Dyno Nobel Asia Pacific | Ecolab Pty Ltd | Elletson Mining Consultants Pty Ltd | Ernst & Young | Falcon Oil and Gas Australia Pty Ltd | Freehills | Freeport McMoran Copper and Gold Inc | GHD Pty Ltd | Global Constructions & Resources Pty Ltd | Hastings Deering Australia | Hatch Associates Ltd | Hitachi Construction Machinery Australia Pty Ltd | Hyder Consulting | Indophil Resources NL | Just Outcomes (Aust) Pty Ltd | KPMG | Michels Warren Munday | NSW Minerals Council | Orica Australia Ltd | PanAust Limited | Partners in Performance International Pty Ltd | PricewaterhouseCoopers Australia | Queensland Resources Council | Sinclair Knight Merz | Skilled Group | South Australian Chamber of Mines & Energy | Sparke Helmore Lawyers | SRA Information Technology | Tasmanian Minerals Council Limited | Top End Seeds | UME Australia Pty Ltd | University of Western Australia | URS Australia Pty Ltd
Contact
- Website: http://www.thisisourstory.com.au
- Facebook: Australian Mining- This is our story
Resources
Notes
- ↑ 'about This is our story', accessed 28 August 2011
- ↑ Whois request on thisisourstory.com.au, accessed 26 August 2011
- ↑ 'Lawrence Creative: Andrew BraithWaite', accessed 26 August 2011
- ↑ 'see opening of thisisourstory.com.au source code', accessed 28 August 2011
- ↑ 'about This is our story index page', accessed 28 August 2011
- ↑ 'about This is our story', accessed 28 August 2011
