Moovers
Pro-Israel social-media app ("Advocate for Israel, One Click at a Time") promoted in 2023–24 by the Tel Aviv agency Leaders as "endorsed by Israel's Government Advertising Agency"
| Moovers
| |
|---|---|
| Type | Mobile and web app |
| Founded | 2023 |
| Remarks | Promoted by Leaders (L.D.R.S Group) |
Moovers is an app that encouraged users to "Advocate for Israel, One Click at a Time". The Washington Post reported that it "pulls in allegedly pro-Palestinian content from Instagram, TikTok, Facebook and X in a never-ending feed". Users could report that content or comment on it, and the app provided "pre-written pro-Israel scripts to respond to such posts". The paper said "At least one of these apps is directly tied to Israel", referring to Moovers.[1]
Links to the Israeli state
According to the Post, in December 2023 a representative from Leaders, a Tel Aviv influencer-marketing firm, offered US creators payment to promote Moovers. In emails seen by the paper, the representative described the app's content as "endorsed by Israel's Government Advertising Agency".[1] The Atlantic Council's Digital Forensic Research Lab repeated this finding.[2]
FARA filings support the link. In October 2025 Davis Media NY registered with the "Government of Israel through L.D.R.S Group LTD" as a foreign principal. It filed a February 2024 agreement with that company, at Leaders' Tel Aviv address, which required weekly calls "with the Moovers influencer management team".[3][4][5]
MintPress News listed Moovers among the apps "tied to the Israeli government".[6] (Critical.)
See also
Notes
- ↑ 1.0 1.1 Taylor Lorenz, Growing number of apps help automate pro-Israel activism online The Washington Post, 25 January 2024. Journalistic.
- ↑ Online tool helps social media accounts amplify pro-Israel messages Digital Forensic Research Lab, Atlantic Council, 11 June 2024. Research.
- ↑ Davis Media NY LLC, Registration Statement (FARA no. 7662) FARA eFile, US Department of Justice, 12 October 2025. FARA filing (primary).
- ↑ Davis Media NY LLC, Exhibits A and B (Government of Israel through L.D.R.S Group LTD), with services agreement of 25 February 2024 FARA eFile, 12 October 2025. FARA filing (primary).
- ↑ Leaders, About ldrsgroup.com, accessed 20 October 2026. LDRS-side.
- ↑ Jessica Buxbaum, Free Speech Under Fire: How Israel's Tech Guard Is Killing Free Speech Online MintPress News, 2024. Critical.