LDRS Group
Tel Aviv influencer-marketing agency ("Leaders") listed in FARA filings as a channel for Israeli government money, and linked to the Moovers pro-Israel app
| L.D.R.S Group Ltd (Leaders)
| |
|---|---|
| Trade name | Leaders; LDRS Group |
| Type | Israeli private company |
| Headquarters | HaBarzel Street 38, Tel Aviv, Israel |
| Industry | Influencer and performance marketing |
| Homepage | ldrsgroup.com |
L.D.R.S Group Ltd, trading as Leaders, is a Tel Aviv influencer and performance-marketing agency. It describes itself as "a 360-degree performance marketing agency" and lists its Israeli office at HaBarzel St 38, Tel Aviv.[1]
Israeli government work
In a FARA registration filed in October 2025, the New York firm Davis Media NY listed one of its foreign principals as the "Government of Israel through L.D.R.S Group LTD". It attached a services agreement of 25 February 2024 with "L.D.R.S Group LTD." at "Habarzel 38, Tel Aviv". Under that agreement Davis Media was to take part in "weekly status calls with the Moovers influencer management team" and manage contracted influencers for $10,000 a month plus 15 per cent of talent costs.[2][3]
The Washington Post reported in January 2024 that "a representative from Leaders, a Tel Aviv-based Israeli influencer marketing firm, began contacting creators in the United States, offering to pay them to promote Moovers". The representative "touted content on the Moovers app as 'endorsed by Israel's Government Advertising Agency.'"[4] See Moovers.
See also
Notes
- ↑ Leaders, About ldrsgroup.com, accessed 20 October 2026. LDRS-side.
- ↑ Davis Media NY LLC, Registration Statement (FARA no. 7662) FARA eFile, US Department of Justice, 12 October 2025. FARA filing (primary).
- ↑ Davis Media NY LLC, Exhibits A and B (Government of Israel through L.D.R.S Group LTD), with services agreement of 25 February 2024 FARA eFile, 12 October 2025. FARA filing (primary).
- ↑ Taylor Lorenz, Growing number of apps help automate pro-Israel activism online The Washington Post, 25 January 2024. Journalistic.