Jacqui Low

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Jacqui Low, Tory spin doctor and PR operative

Jacqui Low is a PR operative who runs Indigo Strategic Communications based in Edinburgh. She is a former special advisor to Michael Forsyth the former Scottish Secretary.


After graduating from university, Low began working in local radio in Dundee as a broadcaster and media trainer, before spending five years in The Scottish Office as a ministerial press officer, primarily in the area of industry and economy, but also being involved in events such as Lockerbie and the Piper Alpha oil rig.

She then moved to Standard Life's press office, before becoming head of communications and research at the Scottish Conservative Party. This lead to becoming special adviser to Michael Forsyth, the then secretary of state, in 1995. Following the 1997 election, Low resigned because of "mismanagement by the leadership".[1] She set up Indigo Public Affairs, a communications consultancy specialising in reputation management using media relations, public affairs and crisis communications.

In 1999 she represented the Conservative Party in the Scottish Parliament for Edinburgh Central, coming fourth, with Labour's Sarah Boyack winning.[2]

Recently, she has held two terms on the council of CBI Scotland, non-executive member and vice-chairman of NHS 24, as an assistant on the Court of the Merchant Company of Edinburgh and joined the board of trustees at Lloyd TSB's foundation for Scotland in August 2013.[3]


  1. Tory unity shattered at conference BBC, 23 June 2000, accessed 24 October 2014
  2. Scottish Parliament Election Results. Lothians Herald Scotland, 8 May 1999, 24 October 2014
  3. Jacqui Low Lloyds TSB, undated, accessed 24 October 2014