Avi Mizrachi

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Retired Israeli major general and former head of IDF Central Command; chief executive of the loitering-munitions maker UVision from 2019 to 2024

Avi Mizrachi

Image Avi Mizrachi.jpg
Mizrachi in 2019, from UVision's appointment announcement
Nationality Israeli
Occupation Retired army officer; defence-industry executive
Known for Head of Central Command of the Israel Defense Forces; chief executive of UVision (2019–2024)

Avi Mizrachi (also spelt Mizrahi) is a retired Israel Defense Forces (IDF) major general. He headed the IDF's Logistics Directorate, its Ground Forces and its Central Command, and was then an executive at Elbit Systems. From 2019 to 2024 he was chief executive of the loitering-munitions maker UVision.[1][2]

Military career

UVision said in its 2019 announcement of his appointment that Mizrachi had served for 35 years in the IDF, "in which he held a number of senior positions, including the Head of the Logistics Directorate, the Chief of the Ground Forces, and the Head of the IDF Central Command".[1] In October 2010 Israel National News reported that he had been one of five candidates for IDF chief of staff, and that he had turned down the post of deputy chief of staff and was expected to retire after completing his term at Central Command.[3] He was succeeded as head of Central Command by Nitzan Alon in March 2012, after three years in the post. The defence minister, Ehud Barak, told him at the handover that he had "left a mark on the Command, on the military units and on their readiness for war, as well as on the complicated tapestry of the region". Mizrachi called it "the most challenging, complex and difficult position I have held in the course of my service".[4]

Elbit Systems and UVision

After leaving the IDF, Mizrachi was executive vice-president for international marketing at Elbit Systems. UVision appointed him chief executive in April 2019, replacing Noam Levitt, who had led the company since 2015. The company's chairman, Yair Ramati, welcomed the appointment.[1] In June 2021, when the US Marine Corps chose a version of UVision's Hero-120 loitering munition for its Organic Precision Fires-Mounted programme, The War Zone quoted him as "CEO of UVision and a retired Israel Defense Forces Major General". He said that the company was "proud to be selected by the Marines to provide advanced solutions for the US frontline forces".[5] In August 2024 he was replaced by Ran Gozali, after more than five years as chief executive.[2]

See also

Notes

  1. ↑ 1.0 1.1 1.2 UVision Air Ltd, UVision Air Ltd Appoints Major General (Res.) Avi Mizrachi as new CEO Aviation & Defence Universe, 19 April 2019, accessed 10 November 2026.
  2. ↑ 2.0 2.1 Eyal Boguslavsky, UVision Introduces Ran Goazali as New CEO Israel Defense, 18 August 2024, accessed 10 November 2026.
  3. ↑ Elad Benari, Naveh Appointed Deputy IDF Chief Israel National News, 5 October 2010, accessed 10 November 2026.
  4. ↑ Gil Ronen, Nitzan Alon Takes Over Central Command Israel National News, 8 March 2012, accessed 10 November 2026.
  5. ↑ Joseph Trevithick, Marines Pick Loitering Munition To Arm Light Vehicles And Drone Boats, The War Zone, 23 June 2021, accessed 10 November 2026.