Mature Enjoyment of Alcohol in Society

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Mature Enjoyment of Alcohol in Society Ltd (MEAS) is an Irish organisation which ‘envisions an Irish society where alcohol is enjoyed in a mature, sensible and appropriate manner’ and aims to ‘promote the mature enjoyment of alcohol amongst consumers.’ It states that ‘you can have a great time while respecting alcohol and respecting yourself.’[1]



Beamish & Crawford plc | C and C Group plc | Diageo Ireland| Drinks Industry Group of Ireland| Edward Dillon & Co. Ltd | Heineken Ireland | InBev Ireland | Irish Distillers Ltd | Licensed Vintners Association | Vintners' Federation of Ireland[2]


  • MEAS: Mature Enjoyment of Alcohol in Society Limited
  • Merrion House, 1-3 Fitzwilliam Street Lower, Dublin 2. Tel: +353 1 6114811 Fax: +353 1 6114808 Email:
  • Registered in Ireland – Registration Number 360798 Charity Number CHY 15913


  1. Mature Enjoyment of Alcohol Society, About Us viewed 29.11.04
  2. MEAS MEAS member companies, accessed 21 November 2008