Difference between revisions of "Flora Martin"
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With a background in the military side of the Civil Service - working at the [[Fleet Air Arm]] base near Perth and Faslane [[MoD]] base at Helensburgh - Flora Martin is now considered to be one of Scotland's PR gurus.<ref>Ron Clark ‘Spreading the PR message; Flora Martin The leap from Civil Service to one of Scotland's leading media gurus is a big one’ ''The Herald'' 10 May, 2003 (accessed 5 April 2008).</ref> | With a background in the military side of the Civil Service - working at the [[Fleet Air Arm]] base near Perth and Faslane [[MoD]] base at Helensburgh - Flora Martin is now considered to be one of Scotland's PR gurus.<ref>Ron Clark ‘Spreading the PR message; Flora Martin The leap from Civil Service to one of Scotland's leading media gurus is a big one’ ''The Herald'' 10 May, 2003 (accessed 5 April 2008).</ref> | ||
| − | Having worked her way up through various PR companies including [[Tony Meehan Associates]], [[PR Consultants, Scotland]] and [[TMA Communications]],<ref>John-Pierre Joyce ‘The iron lady of Glasgow - It would take a brave heart to consider crossing swords with Flora Martin’ ''PR Week'' 3 May, 1996 (accessed 5 April 2008).</ref> Flora Martin set up and managed one of the most successful PR businesses in Scotland | + | Having worked her way up through various PR companies including [[Tony Meehan Associates]], [[PR Consultants, Scotland]] and [[TMA Communications]],<ref>John-Pierre Joyce ‘The iron lady of Glasgow - It would take a brave heart to consider crossing swords with Flora Martin’ ''PR Week'' 3 May, 1996 (accessed 5 April 2008).</ref> Flora Martin set up and managed one of the most successful PR businesses in Scotland: [[Flora Martin PR]]. Named PR Consultancy of the Year in 1994, Martin landed a £20,000 deal with Forte Crest to handle public relations for their Glasgow city centre and airport hotels <ref>'Martin books in hotel deal' ''Sunday Times'' 16 October, 1994 (accessed 8 April 2008)</ref>. |
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| + | In 1997, Flora Martin sold her company to Denseath Citigate (a 1996 merger of Edinburgh-based PR company Dunseath Stephen and [[Citigate Communications]],<ref>John Ivison 'Dunseath pulls off public relations coup' ''The Scotsman'' 25 April, 1996 (accessed 7 April 2008).</ref> subsequently bought by [[Incepta]]) to form Citigate Scotland. | ||
With clients from [[Asda]] to the [[Bank of Scotland]], Martin continued to build the business into a £5m turnover company through a programme of expansion and acquisition. She prompted and oversaw the c.£2 million merger with [[Smarts Advertising & Design]] to form [[Citigate Smarts]] in 2000, until she left, eventually stepping down as boss of Glasgow and Edinburgh offices in September 2004 to work as an independent consultant. The following year she was awarded an Outstanding Achievement Award by the [[Chartered Institute of Public Relations]] (CIPR) Scotland, of which she is a fellow. | With clients from [[Asda]] to the [[Bank of Scotland]], Martin continued to build the business into a £5m turnover company through a programme of expansion and acquisition. She prompted and oversaw the c.£2 million merger with [[Smarts Advertising & Design]] to form [[Citigate Smarts]] in 2000, until she left, eventually stepping down as boss of Glasgow and Edinburgh offices in September 2004 to work as an independent consultant. The following year she was awarded an Outstanding Achievement Award by the [[Chartered Institute of Public Relations]] (CIPR) Scotland, of which she is a fellow. | ||
Revision as of 12:46, 7 April 2008
With a background in the military side of the Civil Service - working at the Fleet Air Arm base near Perth and Faslane MoD base at Helensburgh - Flora Martin is now considered to be one of Scotland's PR gurus.[1]
Having worked her way up through various PR companies including Tony Meehan Associates, PR Consultants, Scotland and TMA Communications,[2] Flora Martin set up and managed one of the most successful PR businesses in Scotland: Flora Martin PR. Named PR Consultancy of the Year in 1994, Martin landed a £20,000 deal with Forte Crest to handle public relations for their Glasgow city centre and airport hotels [3].
In 1997, Flora Martin sold her company to Denseath Citigate (a 1996 merger of Edinburgh-based PR company Dunseath Stephen and Citigate Communications,[4] subsequently bought by Incepta) to form Citigate Scotland.
With clients from Asda to the Bank of Scotland, Martin continued to build the business into a £5m turnover company through a programme of expansion and acquisition. She prompted and oversaw the c.£2 million merger with Smarts Advertising & Design to form Citigate Smarts in 2000, until she left, eventually stepping down as boss of Glasgow and Edinburgh offices in September 2004 to work as an independent consultant. The following year she was awarded an Outstanding Achievement Award by the Chartered Institute of Public Relations (CIPR) Scotland, of which she is a fellow.
In 2007, Flora Martin became chair of Platform PR. On 28 January 2008, it was announced that Flora Martin would head the new Glasgow office of the company which has offices in Aberdeen, Edinburgh and Beauly.[5]
Also in 2007, Flora Martin was appointed as a Director of Culture and Sport Glasgow (Trading) CIC, the business arm of Culture and Sport Glasgow, where her PR skills will no doubt prove invaluable to the broader strategies around branding and tourism being pursued in Glasgow. See Media:Glasgow_Scotland_with_style_-_The_City_Brand_SEPTE.pdf In keeping with the sporting side of Culture and Sport Glasgow's endeavours, Martin is a keen golfer and, until the mid-1990s, organised an annual tournament attended by her and husband Sandy's influential friends.
Notes
- ↑ Ron Clark ‘Spreading the PR message; Flora Martin The leap from Civil Service to one of Scotland's leading media gurus is a big one’ The Herald 10 May, 2003 (accessed 5 April 2008).
- ↑ John-Pierre Joyce ‘The iron lady of Glasgow - It would take a brave heart to consider crossing swords with Flora Martin’ PR Week 3 May, 1996 (accessed 5 April 2008).
- ↑ 'Martin books in hotel deal' Sunday Times 16 October, 1994 (accessed 8 April 2008)
- ↑ John Ivison 'Dunseath pulls off public relations coup' The Scotsman 25 April, 1996 (accessed 7 April 2008).
- ↑ All Media Scotland Press Release [1] (accessed 4 April 2008)
