European Centre for Public Affairs

"The European Centre for Public Affairs Ltd (ECPA), founded in 1986 at Templeton College, Oxford, is a not-for-profit organisation under English law. It is run by an Executive Director, supported by a small staff. The ECPA Management Board brings together its corporate members and academics to advise the Executive Director on programme development and research topics.

The ECPA has particular expertise in public affairs practice in the European Union. It works closely with the European Commission, the European Parliament and the Presidency and national governments of the Union to develop understanding of the evolving process of governing Europe. It teaches introductory and specialist programmes on public affairs practice in the Union's institutions. ECPA Government Training teaches an extended series of seminars for national Presidencies and courses for civil servants from the applicant states. ECPA Civil Society works with NGOs and others in the Third Sector." [1]

This organisation which was "founded to promote religious and spiritual lifestyles" (Mail on Sunday, August 15th 1999)

The EPCA also runs courses and training for government officials. Its website boasts close relations with Her Majesty's Government and other main governments includig those in Central and Eastern Europe. The EPCA also highlights its connections within Brussels.

Lobbying for lobbying

The ECPA exist to defend the lobbying industryand is attempting to engage in the debate about regulation of lobbyists. In June 2006 PR Week reported that the Centre:

is to solicit proposals from consultancies on how they would improve the image of public affairs... with the winning programme provided pro bono.

The subterranean and deceptive tactics used by lobbyists mean it has a poor public image, as the ECPA recognises:

ECPA deputy chairman Michael Burrell said it was 'important that the industry promotes and defends itself'. Burrell said 'it is a close to insuperable challenge to actually promote positive news stories about what (the PA industry) does'. But, he added, when the media do unearth negative stories about the PA industry, its representative bodies could use them to try and 'seize the opportunity to talk about how we operate'.^[2]

... and lobbying for business

The ECPA also performs a function in alerting corporations to the need for training in EU procedures and in the need for lobbying services. This has been so from the beginning. For example in 1988 the Financial Times reported the views of Tom Spencer:

Retailers were unaware of and unprepared for the enormous changes in the business environment that would result from a single European market in 1992, according to Mr Tom Spencer, an executive director of the European Centre for Public Affairs, Templeton College, Oxford... He was addressing retailers at a conference on the internationalisation of retailing held by Coopers & Lybrand, the international accountancy firm.^[3]

Management

Chairman - Erik Jonnaert, General Manager External Relations Western Europe, Procter & Gamble.

Deputy Chairmen

• Ruth Rawling Vice President Public Affairs, Cargill Europe;
• David Earnshaw Associate Fellow, ECPA
• Henry Stenson Senior Vice President,Corporate Communications, Ericsson
• Rinus van Schendelen Professor, Erasmus University, Rotterdam
• Roland Verstappen Director Government Affairs, Ford of Europe
• Michael Burrell European Chairman, Public Affairs, Edelman

Executive Director - Tom Spencer Visiting Professor of Public Affairs, Brunel University

Members

Its members, as listed on its website include:

• Baxter World Trade
• Bayer CropScience
• Black & Decker
• BT
• Cargill
• COLIPA
• Diageo
• Edelman Public Relations
• Ericsson
• ESTA
• EURIMA
• Ford of Europe
• GlaxoSmithKline
• Holcim
• Honeywell
• InBev
• Kreab
• Masterfoods
• Nestle
• Novartis
• Pioneer Overseas Corporation
• Procter & Gamble
• The European Connection
• Unilever
• United Utilities
• WWF

"Corporate membership is open to any company operating in Europe. There is an annual membership fee of Euro 7750." ^[4]

Conferences and events

• The State of Public Affairs 2005: 4th ECPA Annual Conference: Putting the EU Puzzle Together? Conference organised by the European Centre for Public Affairs, held on February 17 at the Dorint Hotel in Brussels, Boulevard Charlemagne 11-19. To register: www.publicaffairs.ac or for further information: Ron Kingham, tel: 00 44 870 444 2760 or e-mail: conferences@publicaffairs.ac^[5]
• The Global Public Affairs Institute,... has conducted a series of intensive, highly acclaimed seminars for corporate public affairs and communications executives focusing on key international issues directly affecting the business community and on key communications functions for which public affairs staff is responsible. The member companies include AT&T, Boeing, Citicorp, Exxon Corporation, General Electric, Johnson & Johnson, Warner Lambert, Cigna Corporation, Hill and Knowlton, Burson Marsteller, Rockwell International, Bristol-Myers Squibb, General Motors and Nippon Telephone and Telegraph. A cooperative arrangement with the European Centre for Public Affairs at Oxford University resulted in a jointly sponsored seminar at Oxford in 1991. A second version of this seminar will be presented Sept. 13-17, 1992, also at Oxford, and is open to qualified executives of multinational corporations. The institute is conducting a research project to identify and analyze the methods and structure through which multinational companies are managing their public affairs response to the globalizing trends in the world market.^[6]
• Topic '92: Public Affairs in the European Union. Conference organised by the European Centre for Public Affairs. April 8-11 1992 at Templeton College Oxford. Information from Adrienne Pratt, Templeton College, Oxford. Tel 0865-735422. Fax: 0865-736374.^[7]
• Catching the ear of the European Community, TOPIC seminar organised by European Centre for Public Affairs, Templeton College, Oxford. April 8 - 11 1991 . Venue - Oxford. Details from Adrienne Pratt, ECPA. Tel: 0865 735 422. Fax: 0865 736 374.^[8]
• New Directions after the Uruguay Round. Seminar organised by the European Centre for Public Affairs at Wiston House, West Sussex, 20 - 22 February 1991. Details from Adrienne Pratt, Administrator ECPA, Templeton College, Oxford OX1 5NY. Tel 0865 735 422. Fax 0865 736 374.^[9]
• "Influencing Decisions in Europe" Seminar organised by the European Centre for Public Affairs on 12-14 September. All enquiries to The Administrator (ECPA), Templeton College, Oxford OX1 5NY. Tel: 0865 735422. Fax: 0865 736374.^[10]
• "Why don't Governments do what business wants them to?" A two-day seminar, 27-29 June 1990, at Wiston House, Steyning, West Sussex, organised by the European Centre for Public Affairs. Speakers include Commission Vice-President Sir Leon Brittan. Details from Adrienne Pratt, ECPA, Templeton College, Oxford OX1 5NY. Tel: 0865-735422. Fax: 0865-736374.^[11]

Notes

1. ^ 'ECPA LOOKS TO LIFT INDUSTRY IMAGE', PR Week, June 23, 2006, SECTION: PUBLIC AFFAIRS; Pg. 9
2. ^ 'Charlie's main aim: Black Dog' Mail on Sunday 15 August 1999
3. ^ Maggie Urry, Financial Times, July 9, 1988, Saturday, UK News; Pg. 5
4. ^ ECPA, Corporate membership, accessed February 2007
5. ^European Report, 'EUROPEAN CONFERENCES' February 16, 2005, No. 2937
6. ^PR Newswire 'GLOBAL PUBLIC AFFAIRS INSTITUTE APPOINTS NEW EXECUTIVE DIRECTOR' DATELINE: NEW YORK, June 17, June 17, 1992, Wednesday - 10:22 Eastern Time
7. ^PR Newswire Europe 'THE WEEK IN EUROPE: COMMISSION VICE PRESIDENT VISITS CIS' March 5, 1992
8. ^ PR Newswire Europe 'THE WEEK IN EUROPE: UK TO BE "AT THE VERY HEART OF EUROPE" - MAJOR' March 14, 1991
9. ^PR Newswire Europe 'THE WEEK IN EUROPE: EC EXPERTS WILL RETURN TO MOSCOW', July 26, 1990
10. ^ PR Newswire Europe 'THE WEEK IN EUROPE: FRANCE URGED TO RESCIND UK BEEF BAN' May 31, 1990