Difference between revisions of "Diversified Agency Services"
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| + | Diversified Agency Services is the holding company for the PR firms owned by [[Omnicom]]. | ||
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From the [http://www.omnicomgroup.com/ourcompanies/marketingservicesandspecialtycommunications Omnicom website]: | From the [http://www.omnicomgroup.com/ourcompanies/marketingservicesandspecialtycommunications Omnicom website]: | ||
:Diversified Agency Services (DAS) manages [[Omnicom]]'s holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 160 companies, which operate through a combination of networks and regional organizations. They serve international and local clients through more than 700 offices in 71 countries. | :Diversified Agency Services (DAS) manages [[Omnicom]]'s holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 160 companies, which operate through a combination of networks and regional organizations. They serve international and local clients through more than 700 offices in 71 countries. | ||
Revision as of 10:03, 31 December 2005
Diversified Agency Services is the holding company for the PR firms owned by Omnicom.
From the Omnicom website:
- Diversified Agency Services (DAS) manages Omnicom's holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 160 companies, which operate through a combination of networks and regional organizations. They serve international and local clients through more than 700 offices in 71 countries.
- Customer Relationship Management
- A range of DAS resources provide clients with customer relationship management services, including sports and event marketing, branding/consultants/design, direct/relationship marketing, promotional marketing, field marketing, non-profit marketing and entertainment marketing. The companies include three of the top 10 promotional marketing agencies and worldwide leaders in sales promotion (Alcone Marketing Group, The Integer Group and Tracy Locke); a leading global direct marketing company in Rapp Collins Worldwide; and Interbrand, one of the world's leading consultancies in brand strategy, valuation, and naming.
- Public Relations/Public Affairs
- DAS includes three of the top seven public relations firms in the world, Fleishman-Hillard, Ketchum, and Porter Novelli, as well as specialist agencies including Brodeur Worldwide, Clark & Weinstock, Gavin Anderson & Company, and Cone.
- Specialty Communications
- DAS has built an influential global healthcare franchise, of which six healthcare communications companies are ranked in the top 25. DAS also includes Bernard Hodes Group and the premier business, corporate and financial advertising agency, Doremus.
For more information on DAS marketing services and specialty communications, visit http://www.dasglobal.com.
