Difference between revisions of "Current Medical Directions"

From Powerbase
Jump to: navigation, search
 
Line 1: Line 1:
 
{{Template:Pharma_Portal_badge}}  
 
{{Template:Pharma_Portal_badge}}  
'''Current Medical Directions''' (CMD) is a 'promotional medical education company that has been in business for nearly 20 years'.  It is owned by [[Sudler & Hennessey]] a global healthcare communications firm, which is in turn part of the [[WPP]] empire. <ref>WPP. [http://www.wpp.com/WPP/Companies/CompanyDetail.htm?id=226 Sudler & Hennessey] Accessed 26 November 2009.</ref> It is one of [[WPP]]'s companies.
+
'''Current Medical Directions''' (CMD) is a 'promotional medical education company that has been in business for nearly 20 years'.  It is owned by [[Sudler & Hennessey]] a global healthcare communications firm, which is in turn part of the [[WPP]] empire. <ref>WPP. [http://www.wpp.com/WPP/Companies/CompanyDetail.htm?id=226 Sudler & Hennessey] Accessed 26 November 2009.</ref>  
  
 
==About==
 
==About==

Latest revision as of 11:10, 27 November 2009

Pharma badge.jpg This article is part of the Pharma_Portal project of Spinwatch.

Current Medical Directions (CMD) is a 'promotional medical education company that has been in business for nearly 20 years'. It is owned by Sudler & Hennessey a global healthcare communications firm, which is in turn part of the WPP empire. [1]

About

CMD has a long history of working with the world’s leading pharmaceutical companies including AstraZeneca, Boehringer Ingelheim, Bristol-Myers Squibb, Eisai, Elan, Forest, GlaxoSmithKline, Merck, and Pfizer across a wide range of products and concentrating on the following areas: CNS, respiratory, diabetes, cardiovascular disease, infectious diseases, urology, and women’s health. 'The company has developed programming and products at various stages of their lifecycle: from pipeline products to products that are in market expansion phase; to support for aging products that either have new formulations or are entering new arenas; to focus on a target audience that has been underserved and underrecognized; or for those products facing stiff competition from new entries.' [2]

Work

CMD is involved in a host of promotional activities including: Speaker Training Meetings; Advisory Boards; Consultant Meetings; Audio Conferences; Dinner/Working Group Meetings; and Investigator Meetings. In terms of strategy, it works on Scientific Platform Development; KOL (key opinion leader) Development/Mapping; Mentorship Programs; Scholars Programs; Slide Kit Development; Reprint Lecture Kits; Website/CD-ROM Development. In Print and Multimedia, it works on Publication Planning and Execution; Educational Slide Kits; Reprint Lecture Kits; Virtual Conferences; Websites; Interactive CD-ROMs; KOL Database Development and Management; Monographs; Journal Supplements; Scientific Poster Exhibitions; Newsletters/Inserts; Handbooks; Interactive Case Studies. In terms of live programs, CMD organises Interactive Workshops; Seminars; Industry-Supported Symposia; amd Mentorship Programs Physician-Patient Partner Programs including Best Practices Case Study Programs. [3]

People

Contact

Current Medical Directions Inc

230 Park Avenue South
New York, NY 10003
Email: sabramson@cmdny.com
Phone: (212) 614-4100
Fax: (212) 598-6909


Notes

  1. WPP. Sudler & Hennessey Accessed 26 November 2009.
  2. Current Medical Directions. About CMD Accessed on 29 September 2009.
  3. Current Medical Directions. CMD Work Accessed on 29 September 2009.