Sarah Brown

Sarah Brown, formerly Sarah Macaulay is a former PR executive with Hobsbawm Macaulay Communications, who is married to Gordon Brown the Chancellor of the Exchequer. She is president of PiggyBankKids based in the offices of PR firm Brunswick.

According to an Observer profile:

After a psychology degree at Bristol University, she started work with PR agency Wolff Olins, whose client list embraced a string of worthy causes. The circles she moved in privately were left-wing, arty, serious but not stuffy, revolving around the north London literati.

Sarah was around 30 when she made the leap that would finally bring her into Gordon Brown's life, by going into partnership with her old schoolfriend, Julia Hobsbawm. Both were accomplished networkers and their PR firm, Hobsbawm Macaulay Communications, quickly landed contracts with the New Statesman, owned by Geoffrey Robinson, a Brown ally, and other causes close to Labour.

Brown's spin doctor, Charlie Whelan, befriended her after they met through mutual friends in the union movement; Macaulay also quickly forged a friendship with the other most important person in Brown's life, his political secretary, Sue Nye...

[In 2001] thrilled to be pregnant with their first child, she quit Hobsbawm Macaulay; the split was, by all accounts, acrimonious and effectively spelt the end of her friendship with her business partner.

Brunswick links

In 2004 The Observer referred to Macauley as one of Alan Parker's 'vanity signing'

SARAH BROWN, the wife of the prime minister, has been drawn into political controversy for the first time as the Tories questioned whether Gordon Brown breached the ministerial code by failing to register her public relations contracts. Using documents released under the Freedom of Information Act, the Tories have established that companies linked to Sarah Brown, a former high-flying PR executive, received payments worth £ 124,000 from the British Council, the state-funded cultural body. The Conservatives claim Gordon Brown should have declared the contracts as a potential conflict of interest because when he was chancellor, he increased the council's budget.

However, No10 insisted the allegations were a "ridiculous smear" and Labour sources indicated that the Tories might suffer a backlash. A source said Sarah Brown had not personally worked for the British Council since the death of her baby daughter Jennifer in 2002. Gordon Brown began dating Sarah Macaulay, as she then was, before Labour won power, but their relationship became public only in 1998. They married in August 2000. Between 1998 and 2001, Sarah Brown's PR consultancy Hobsbawm Macaulay Communications received £ 45,000 from the British Council for helping to organise two cultural events. In 2001 she moved to the arts division of the financial public relations giant Brunswick. Over the next three years it received £ 79,000 from the British Council, mainly in the form of monthly retainers.

The FOI documents were obtained by Rob Wilson, Conservative MP for Reading East and shadow minister for higher education. He has written to Sir Gus O'Donnell, the cabinet secretary, asking to know whether Brown, during his period in the Treasury, declared the contracts to the Whitehall authorities. "It is clear that as director of Hobsbawm Macaulay and employee of Brunswick, Sarah Macaulay Brown had a direct financial interest in the British Council at a time when her husband was substantially increasing its funding," Wilson writes. He points out that in the 2002 spending review, for example, Brown announced its budget would rise from an annual £ 157m to £ 185m over three years. Wilson added: "Under the terms of the ministerial code this should have been raised with the permanent secretary at the Treasury by the chancellor and the appropriate action taken. It would be helpful to know whether this matter was raised with the permanent secretary and, if it was, what action was recommended."

The FOI documents also reveal that the British Council awarded the contracts to Sarah Brown's firms without a competitive tender. "Guidelines state that competitive tender is only required for monies over £ 100,000," the council said. "As none of the work above falls into this category it is unlikely that the work was put out to tender." Between 1998 and 2004, the British Council was chaired by Helena Kennedy, the Labour peer and left-wing barrister who is a cousin by marriage of Sarah Brown's former business partner Julia Hobsbawm. Kennedy was succeeded by Neil Kinnock, the former Labour leader. The British Council said its main contact at Brunswick had been Helen Scott Lidgett. She was Sarah Brown's art teacher at Camden school for girls in the 1970s. Scott Lidgett later joined Hobsbawm Macaulay as a PR executive and moved with Sarah Brown to Brunswick seven years ago, where she is now the partner in charge of the arts division.

Spinning Gordon

For it can now be revealed that Mr Brown - known to be careful with the nation's pounds and pence - splurges an incredible $135 a time to pamper his lush, Byronic locks. And the difference shows. The thick, dark thatch which was for years unruly enough to grace an extra in the film Braveheart, is nowadays clipped and shaped to perfection. Behind the transformation is his girlfriend, professional PR adviser Sarah Macauley who also chooses the silk ties that brighten up his trademark dark suits. Under her watchful eye, Mr Brown has become a client of Kevin Graham, a top stylist with Royal hairdressers Michaeljohn. This is the salon now emerging as the favourite of fashion-conscious New Labour figures, including Peter Mandelson and Cherie Blair.

External links

Profile: Gaby Hinsliff 'Lady in waiting' The Observer Sunday October 2, 2005.