United Biscuits

Affiliations

Front Groups

• British Nutrition Foundation

Trade Associations

• European Snacks Association, via KP Snacks a subsidiary

Lobby ventures

• Industry and Parliament Trust

PR and Lobbying agencies

• Hill and Knowlton,
• Revolver Communications

• Publicasity

In 2007, United Biscuits (through Publicasity) engaged in a 3 month, £2.5 million campaign entitled 'Share the Goodness'. This campaign involved...

'in-store promotions and displays, outdoor advertising and a door drop sampling campaign to 1 million households in the UK. The campaign will focus on the healthier offering of wholemeal in McVitie's Chocolate Digestives and the goodness of oats in McVitie's HobNobs. Both McVitie's Chocolate Digestives and McVitie's HobNobs will be positioned as a treat that consumers can feel good about'.

• Inforpress