Tim Ambler

Tim Ambler is a senior fellow of marketing at the London Business School, his expertise lies in measuring the impact of advertising and marketing, brands and brand equity, neuro marketing, and measuring government regulation and deregulation. Ambler is also a member of the Economics Committee and the Advertising Association as well as a private consultant. Prior to this Ambler was joint managing director of International Distillers & Vintners Ltd ( formerly, Grand Metropolitan, now part of Diageo) with responsible for strategy, acquisitions and marketing. During his time with Grand Metropolitan Ambler told an alcohol industry conference that:

“It is generally agreed that the tobacco industry reacted to not dissimilar threats in a passive, inadequate manner and most of all too late...dead customers ring no tills...profit and social responsibility are entirely compatible”

Road Map to reform: Deregulation (Ambler & Boyfield 2005) is one of Ambler's reports published by the Adam Smith Institute it argues that EU rules should be applied equally across all member countries, utilities should no longer have to pick up the cost to consumers who cannot pay bills and small firms should have to deal with only one official on all aspects of business and workplace regulation.

Publications

• EUtopia: what EU would be best and how do we achieve it?, Tim Ambler & Keith Boyfield, Adam Smith Institute, March 2006 (ISBN 1-902737-50-4).
• Road Map To Reform: Deregulation, Tim Ambler & Keith Boyfield, Adam Smith Institute, February 2005, (ISBN 1-902737-47-3).
• Do The UK Regulatory Agencies Provide Taxpayer Value? Tim Ambler & Keith Boyfield, Centre for Marketing Working Paper No 04-902.1, London Business School, March 2004 (available on the web at www.london.edu).