Advertising Education Forum

The AEF claims that it is 'academically nutral' on its own website. It is in fact a front group for the Advertising and Food industries, which, unsurprisingly, fund it.

On its website it claims:

The Advertising Education Forum (AEF) is a non-profit, academically neutral organisation that offers a comprehensive database of information on advertising and children and related issues. AEF provides open and free access to academic and scientific research on advertising and children and serves as a centre for information on the issue. AEF also provides information on advertising regulation in Europe. To access information on each country's regulatory environment please click on the icon below.^[1]

Website and contact

• Langham House, 1b

Portland Place London W1B 1PN United Kingdom

• http://www.aeforum.org/

Members

As disclosed on the [AEF website]

   *  Association of Advertisers in Ireland
   * Coca-Cola Europe
   * European Association of Communications Agencies (EACA)
   * Ferrero Group
   * Food Advertising Unit (FAU)
   * Grocery Manufacturers of America (GMA)
   * Hasbro Europe
   * Incorporated Society of British Advertisers (ISBA)
   * Kraft Foods
   * Masterfoods
   * Mattel Europe
   * McDonald's Europe
   * Nestlé
   * Ogilvy & Mather
   * Toy Industries of Europe (TIE)
   * World Federation of Advertisers (WFA)

PR/Lobbying Firms

• Ergo Communications/Global Consulting Group

Notes

1. ^ Advertising Education Forum homepage, accessed 1 August 2007.